Crisp 'n Dry is a brand of

rapeseed oil Close-up of canola blooms Canola flower Rapeseed oil is one of the oldest known vegetable oils. There are both edible and industrial forms produced from rapeseed, the seed of several cultivars of the plant family Brassicaceae. Historica ...

manufactured by Edible Oils Limited and marketed by

Princes Group Princes Group is an international food and drink group involved in the manufacture, import and distribution of branded and customer own-brand products. Founded in 1880 and headquartered in the UK, and recently acquired by Newlat Food S.p.A. Hi ...

. The manufacturer claims this vegetable oil leaves food dry after frying (hence its name Crisp 'n Dry), compared to other vegetable oils which require the fried food to be dried with kitchen paper to absorb excess oil. Crisp 'n Dry was previously marketed by Spry, then

Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...

, before being acquired by Princes Limited. Crisp 'n Dry contains no

cholesterol Cholesterol is the principal sterol of all higher animals, distributed in body Tissue (biology), tissues, especially the brain and spinal cord, and in Animal fat, animal fats and oils. Cholesterol is biosynthesis, biosynthesized by all anima ...

and the block of Crisp 'n Dry no longer contains

trans fat Trans fat is a type of unsaturated fat that occurs in foods. Small amounts of trans fats occur naturally, but large amounts are found in some processed foods made with partially hydrogenated oils. Because consumption of trans fats is associated ...

. A long running advertising campaign for Crisp 'n Dry stated no matter what day of the week, it can turn any day into a fry day.

References

External links

* Cooking oils Unilever brands English brands {{UK-company-stub