The Cadbury Creme Egg Twisted was a

chocolate bar A chocolate bar (Commonwealth English) or candy bar (some dialects of American English) is a confection containing chocolate, which may also contain layerings or mixtures that include nuts, fruit, caramel, nougat, and wafers. A flat, easily brea ...

produced by

Cadbury UK Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mars ...

in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and North ...

. It was a milk chocolate bar with a filling of

Cadbury Creme Egg A Cadbury Creme Egg is a chocolate confection produced in the shape of an egg (food), egg, originating from the British chocolatier J. S. Fry & Sons, Fry's in 1963 before being renamed by Cadbury in 1971. The product consists of a thick chocola ...

fondant Fondant is a mixture of sugar and water used as a confection, filling, or icing. Sometimes gelatin and glycerine are used as softeners or stabilizers. There are numerous varieties of fondant, with the most basic being poured fondant. Others inc ...

. Introduced in 2008, it was a result of Cadbury researching that customers wanted the Creme Egg to be available all year, mainly for the

centre rather than the egg shape. Previously, the fondant Creme Egg center was available as a filling in the

Cadbury Dairy Milk Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk choco ...

line, but that has since then been phased out with the Creme Egg Twisted replacing it. Currently, only the Cadbury Heroes mini variation is available in the UK. During 2011, the bar was introduced to

Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...

, but was pulled from stores several months later due to low popularity.

Advertising

In May 2008, an advertisement screened on ITV and Channel 4 in the United Kingdom, featured in various ways a creme egg being melted while still in its wrapper (there were various versions of the commercial), only to mutate into a Twisted while yelling "Goo!" at random intervals and "spitting" out some of its goo, before repeating the word again when the advert finishes.

Types

Creme Egg Twisted • Milk chocolate with a soft fondant Creme Egg centre • Launched 2007, discontinued 2012, secretly relaunched 2013 and discontinued again. • Currently discontinued Creme Egg Twisted Minis • A small chocolate parcel with a soft fondant Creme Egg filling • Launched 2009 • Currently available, In Cadburys heroes or sharing pack

References

External links

Cadbury brands Chocolate bars Brand name chocolate Products introduced in 2008 Mondelez International brands Food and drink introduced in 2008 {{food-product-stub

Advertising

Types

See also

References

External links