Creme 21 is a German-origin

skincare Skin care or skincare is the practice of maintaining and improving the health and appearance of the skin. It includes washing, moisturizing, protecting from the sun, and treating skin problems like acne and dryness. Skin care can help prevent i ...

brand which was founded in 1967 by

Henkel Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units (Cons ...

. It is now owned by an Indian conglomerate company,

Emami Emami Group is an Indian multinational conglomerate headquartered in Kolkata. The company caters to a number of niche categories in the personal care and healthcare segments. The company's products are sold across 60+ nations and are availabl ...

, and is based in

Bad Homburg vor der Höhe Bad Homburg vor der Höhe (, ) is the district town of the Hochtaunuskreis, Hesse, Germany, on the southern slope of the Taunus mountains. Bad Homburg is part of the Frankfurt Rhein-Main urban area. The town's official name is ''Bad Homburg ...

Hesse Hesse or Hessen ( ), officially the State of Hesse (), is a States of Germany, state in Germany. Its capital city is Wiesbaden, and the largest urban area is Frankfurt, which is also the country's principal financial centre. Two other major hist ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

History

Originally founded by

in 1967 which was acquired by Antje Willems-Stickel when she bought the trademark from Henkel KGaA and refounded the company. In the 1970s its advertising campaign was, according to the manufacturer, the first to show bare skin. During the 1960s, the way in which cosmetics and skincare products were marketed and sold to consumers changed. Cosmetics and skincare products were originally just sold by specialist retailers, such as

chemists A chemist (from Greek ''chēm(ía)'' alchemy; replacing ''chymist'' from Medieval Latin ''alchemist'') is a graduated scientist trained in the study of chemistry, or an officially enrolled student in the field. Chemists study the composition of ...

and

department stores A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store made ...

. At the same time as the growth in grocery shopping in supermarkets and

convenience store A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...

s, Henkel announced in 1967 the instigation of project Lebensmitteleinzelhandel-Kosmetik. Its aim was to develop different products specifically for self-service retailers, leading to the creation of Creme 21. The colour orange and the

plastic container Plastic containers are containers made exclusively or partially of plastic. Plastic containers are ubiquitous either as single-use or reuseable/durable plastic cups, plastic bottles, plastic bags, foam food containers, Tupperware, plastic tu ...

represented modernity. The number 21, the then-current age the one became a legal adult, expressed that the skincare cream was for young and old, and the whole family. The product was discontinued in the mid-1980s, due to faltering demand. Twenty years, later the entrepreneur Antje Stickel bought the intellectual properties for the product from Henkel and founded Creme 21,

GmbH (; ) is a type of Juridical person, legal entity in German-speaking countries. It is equivalent to a (Sàrl) in the Romandy, French-speaking region of Switzerland and to a (Sagl) in the Ticino, Italian-speaking region of Switzerland. It is a ...

. The product's name and styling were borrowed in the 1990s by German pop band Creme 21. In 2003, Antje J Willems Stickel acquired the brand from Henkel. On January 25, 2019, Emami Ltd., an Indian cosmetics and personal care company acquired Creme 21 GmbH for EUR 8 million.

References

{{Reflist

External links

creme21.com

Cosmetics companies of Germany German brands Products introduced in 1967 Personal care brands 2003 mergers and acquisitions 2019 mergers and acquisitions

History

See also

References

External links