''Creativity'' is a website that covers the creative aspects of
advertising
Advertising is the practice and techniques employed to bring attention to a Product (business), product or Service (economics), service. Advertising aims to present a product or service in terms of utility, advantages, and qualities of int ...
and
design
A design is the concept or proposal for an object, process, or system. The word ''design'' refers to something that is or has been intentionally created by a thinking agent, and is sometimes used to refer to the inherent nature of something ...
. ''Creativity'' started as a printed magazine in 1986 but moved online in 2009. ''Creativity'' is part of
Crain Communications
Crain Communications Inc. is an American publishing conglomerate based in Detroit, Michigan, United States, with 13 foreign subsidiaries.
History
Gustavus Dedman "G.D." Crain Jr. ( Gustavus Demetrious Crain Jr.; 1885–1973), previously the ci ...
, a privately held publisher of more than 30 trade titles.
AdCritic.com
Founded in 1999, AdCritic.com is a site containing a library of videos, namely television commercials. Due to the high cost of the
bandwidth
Bandwidth commonly refers to:
* Bandwidth (signal processing) or ''analog bandwidth'', ''frequency bandwidth'', or ''radio bandwidth'', a measure of the width of a frequency range
* Bandwidth (computing), the rate of data transfer, bit rate or thr ...
, the site shut off access to all videos in December 2001.
The site was acquired by
Ad Age Group in March 2002, at which time it changed to a
subscription
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century. It ...
-only service bundled with ''Creativity'' magazine.
In August 2007, the site was relaunched as Creativity Online.
References
External links
Official website
Online magazines published in the United States
Defunct magazines published in the United States
Magazines established in 1986
Magazines disestablished in 2009
Online advertising
Professional and trade magazines
Online magazines with defunct print editions
Monthly magazines published in the United States
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