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''Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration'' is a 2014 book, written by
Edwin Catmull Edwin Earl Catmull (born March 31, 1945) is an American computer scientist and animator who served as the co-founder of Pixar and the President of Walt Disney Animation Studios. He has been honored for his contributions to 3D computer graphics, ...
and Amy Wallace, about managing creativity in business. As a co-founder of
Pixar Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney ...
, Catmull discusses the environment and ideals he and his colleagues built at the company that made it so popular and profitable.


Background

In the book, Catmull describes growing up idolizing
Walt Disney Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...
, as well as moving to and growing up in
Utah Utah is a landlocked state in the Mountain states, Mountain West subregion of the Western United States. It is one of the Four Corners states, sharing a border with Arizona, Colorado, and New Mexico. It also borders Wyoming to the northea ...
as a child. Despite his interests in animation, he pursued studies in math, physics, and computer science in college, as a PhD student at the
University of Utah The University of Utah (the U, U of U, or simply Utah) is a public university, public research university in Salt Lake City, Utah, United States. It was established in 1850 as the University of Deseret (Book of Mormon), Deseret by the General A ...
. Eventually, this led him to a graduate degree under
Ivan Sutherland Ivan Edward Sutherland (born May 16, 1938) is an American computer scientist and Internet pioneer, widely regarded as a pioneer of computer graphics. His early work in computer graphics as well as his teaching with David C. Evans in that subje ...
, the "father of
computer graphics Computer graphics deals with generating images and art with the aid of computers. Computer graphics is a core technology in digital photography, film, video games, digital art, cell phone and computer displays, and many specialized applications. ...
," also at the University of Utah. Many decades before
computer animation Computer animation is the process used for digitally generating Film, moving images. The more general term computer-generated imagery (CGI) encompasses both still images and moving images, while computer animation refers to moving images. Virtu ...
existed, Catmull began developing the programming to do 2D and 3D computer graphics. During this time, he was recruited to work at
Lucasfilm Lucasfilm Ltd. LLC is an American film and television production company founded by filmmaker George Lucas in December 10, 1971 in San Rafael, California, and later moved to San Francisco in 2005. It is best known for creating and producing th ...
, becoming vice president of
Industrial Light and Magic Industrial Light & Magic (ILM) is an American Film, motion picture visual effects, computer animation and stereo conversion digital studio founded by George Lucas on May 26, 1975. It is a division of the film production company Lucasfilm, which Lu ...
's computer graphics division. In 1986,
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American businessman, inventor, and investor best known for co-founding the technology company Apple Inc. Jobs was also the founder of NeXT and chairman and majority shareholder o ...
bought that division and co-founded
Pixar Animation Studios Pixar (), doing business as Pixar Animation Studios, is an American animation studio based in Emeryville, California, known for its critically and commercially successful computer-animated feature films. Pixar is a subsidiary of Walt Disney S ...
with Catmull and
John Lasseter John Alan Lasseter ( ; born January 12, 1957) is an American film director, producer, screenwriter, and animator. He was previously the chief creative officer of Pixar Animation Studios, Walt Disney Animation Studios, and Disneytoon Studios, a ...
. There, Catmull soon became Chief Technical Officer.


Reception

''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' said, "Catmull's book is quickly becoming the latest bible for the show business crowd." The book has also garnered positive reviews from ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', ''
Publishers Weekly ''Publishers Weekly'' (''PW'') is an American weekly trade news magazine targeted at publishers, librarians, booksellers, and literary agents. Published continuously since 1872, it has carried the tagline, "The International News Magazine of ...
'', and ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
''.


References


External links

* {{DEFAULTSORT:Creativity, Inc. 2014 non-fiction books Business books Books about creativity Pixar Transworld Publishers books