CreativeFuture is an advocacy organization of over 540
American entertainment organizations and 190,000 individuals with a goal of combating
copyright infringement
Copyright infringement (at times referred to as piracy) is the use of Copyright#Scope, works protected by copyright without permission for a usage where such permission is required, thereby infringing certain exclusive rights granted to the c ...
(commonly called
piracy
Piracy is an act of robbery or criminal violence by ship or boat-borne attackers upon another ship or a coastal area, typically with the goal of stealing cargo and valuable goods, or taking hostages. Those who conduct acts of piracy are call ...
) and protecting American
intellectual property
Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, co ...
.
Its predecessor organization, Creative America endorsed the
Stop Online Piracy Act
The Stop Online Piracy Act (SOPA) was a proposed United States congressional bill to expand the ability of U.S. law enforcement to combat online copyright infringement and online trafficking in counterfeit goods. Introduced on October 26, 20 ...
and the
PROTECT IP Act
The PROTECT IP Act (Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act, or PIPA) was a proposed law with the stated goal of giving the US government and copyright holders additional tools to curb acce ...
in 2011. The organization now advocates for voluntary industry solutions and effective public policies.
History
Creative America was formed on July 6, 2011 with the goal of “protecting American jobs” and “serving as the unified voice of the more than 2 million Americans… whose jobs are supported by film and television, as well as people in other creative fields.” In October 2011, Creative America launched a national campaign to educate the public about copyright infringement, and to draw support for the Protect IP Act.
In February 2014, Creative America re-launched as CreativeFuture, and Ruth Vitale, the former co-president of Paramount Classics, became executive director.
Supporters
CreativeFuture is supported by labor groups
SAG-AFTRA
The Screen Actors Guild–American Federation of Television and Radio Artists ,
IATSE
The International Alliance of Theatrical Stage Employees, Moving Picture Technicians, Artists and Allied Crafts of the United States, Its Territories and Canada, known as simply the International Alliance of Theatrical Stage Employees (IATSE or ...
, and the
Directors Guild of America
The Directors Guild of America (DGA) is an entertainment guild that represents the interests of Film director, film and Television director, television directors in the United States motion picture industry and abroad. Founded as the Screen Dir ...
and entertainment companies including
CBS Corporation
CBS Corporation was an American multinational media company with interests primarily in commercial broadcasting, publishing and television production. It was split from Viacom on December 31, 2005, alongside an entirely new Viacom; both ...
,
NBCUniversal
NBCUniversal Media, LLC (abbreviated as NBCU and Trade name, doing business as NBCUniversal or Comcast NBCUniversal since 2013) is an American Multinational corporation, multinational mass media and Show business, entertainment conglomerate (comp ...
,
The Walt Disney Company
The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was founded on October 16 ...
,
Sony Pictures Entertainment
Sony Pictures Entertainment Inc. is an American diversified multinational mass media and entertainment studio conglomerate that produces, acquires, and distributes filmed entertainment (theatrical motion pictures, television programs, and rec ...
,
Viacom,
Time Warner
Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City.
It was established as Time Warne ...
,
Annapurna Pictures,
New Regency,
Participant Media
Participant Media, LLC was an American independent Film industry, film and television production company founded in 2004 by Jeffrey Skoll, dedicated to entertainment intended to spur social change. The company financed and co-produced film and te ...
, and others.
At its relaunch in 2014, CreativeFuture was initially supported by a coalition of 65 companies and organizations. Today, it is backed by more than 540 companies and organizations and more than 190,000 individuals from film, television, music, book publishing, photography, and other creative industries.
Activities
Legislation
CreativeFuture supported H.R. 1695, a Bill that would make the Register of Copyrights a Presidentially-appointed, Senate-confirmed position, similar to other federal offices with oversight over major sectors of the American economy. On April 26, 2017, the House of Representatives passed H.R. 1695, (378-48).
Advocacy
In 2016, CreativeFuture opposed a proposal from the Federal Communications Commission (FCC) that would have required cable companies to “unlock” their set-top boxes and allowed third parties to produce their own.
During the 2016 presidential elections, CreativeFuture delivered petitions with over 70,000 signatures to political candidates and elected officials that advocated for strong copyright laws.
On May 2, 2017, CreativeFuture supported the introduction of the Register of Copyrights Selection and Accountability Act.
On October 12, 2017, CreativeFuture presented leaders in Congress with a petition signed by over 75,000 Americans that asks for strong copyright protections in the
North American Free Trade Agreement (NAFTA).
In April 2018, CreativeFuture sent letters urging midterm candidates for Congress to hold Silicon Valley more accountable for what transpires on their platforms.
On May 15, 2018, CreativeFuture urged the Senate Committee on the Judiciary to take prompt action on S. 2823 – a legislative package that includes three other Bills presented to the same Congress: The Music Modernization Act (MMA) (S. 2334), the CLASSICS Act (S. 2393), and the AMP Act (S. 2625).
Advertising Partnerships
CreativeFuture works closely with the Trustworthy Accountability Group (TAG) - a program for advertisers created by the
American Association of Advertising Agencies
The American Association of Advertising Agencies (4As) is a U.S. trade association for advertising agencies which was founded in 1917. It serves over 600 member agencies across 1,200 offices, which control more than 85% of total U.S. advertising ...
(4A's), the
Association of National Advertisers
Association may refer to:
*Club (organization), an association of two or more people united by a common interest or goal
*Trade association, an organization founded and funded by businesses that operate in a specific industry
*Voluntary associatio ...
(ANA), and the
Interactive Advertising Bureau
The Interactive Advertising Bureau (IAB) is an American advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. The organization represents many of t ...
(IAB). Together, they work with brands and advertising agencies to keep ads off pirate sites.
Youth Outreach
CreativeFuture works with iKeepSafe to highlight their ''Copyright and Creativity for Ethical Digital Citizens'' educational modules and the International Alliance of Theatrical Stage Employees (IATSE) to include their members in school outreach.
Publications
In 2012, CreativeFuture launched a blog on its main website, written by staff and CreativeFuture members.
In February 2016, CreativeFuture launched ''StandCreative,'' a series of blogs written by emerging and established artists – across all creative disciplines – who have struggled to protect their works online.'' ''
In January 2017, CreativeFuture launched ''StandCreative II: Behind the Scenes'', a series of interviews with creative professionals who work behind-the-scenes performing jobs most people might never have heard of.
CreativeFuture also publishes op-eds in various publications such as ''The New York Times', The Hill', The Hollywood Reporter', Variety''
'','' and others.
Reference lists
{{reflist
External links
CreativeFuture website
Copyright enforcement companies
Trade associations based in the United States