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The milk crate challenge, also known as the crate challenge, is a video challenge that became
An earlier and similar challenge is a crate-climbing task offered as a
The milk crate challenge, also known as the crate challenge, is a video challenge that became viral
Viral means "relating to viruses" (small infectious agents).
Viral may also refer to:
Viral behavior, or virality
Memetic behavior likened that of a virus, for example:
* Viral marketing, the use of existing social networks to spread a marke ...
online in August 2021. The challenge involves stacking milk crate
Milk crates are square or rectangular interlocking boxes that are used to transport milk and other products from dairies to retail establishments.
In English-speaking parts of Europe the term " bottle crate" is more common but in the United ...
s into a structure that resembles a podium
A podium (plural podiums or podia) is a platform used to raise something to a short distance above its surroundings. It derives from the Greek ''πόδι'' (foot). In architecture a building can rest on a large podium. Podiums can also be used ...
, with both sides of the structure functioning as stairs. The participant is expected to climb up to the top of the crates and climb back down without destroying the structure or falling, risking injury. The activity has faced criticism by health professionals for its unnecessary risk to personal health. Social media platform TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
that helped popularize the trend said it would eliminate search results for "milk crate challenge" citing its policy that "prohibits content that promotes or glorifies dangerous acts."
Accidents
Due to the instability of the stacked crates, participants often fall while ascending or descending the podium, risking serious injury. Falling during the challenge has led to a variety of injuries, includingdislocated shoulder
A dislocated shoulder is a condition in which the head of the humerus is detached from the shoulder joint. Symptoms include shoulder pain and instability. Complications may include a Bankart lesion, Hill-Sachs lesion, rotator cuff tear, or i ...
s and rotator cuff
The rotator cuff is a group of muscles and their tendons that act to stabilize the human shoulder and allow for its extensive range of motion. Of the seven scapulohumeral muscles, four make up the rotator cuff. The four muscles are the supraspi ...
tears
Tears are a clear liquid secreted by the lacrimal glands (tear gland) found in the eyes of all land mammals. Tears are made up of water, electrolytes, proteins, lipids, and mucins that form layers on the surface of eyes. The different types of ...
, ACL tears, meniscus
Meniscus may refer to:
* Meniscus (anatomy), crescent-shaped fibrocartilaginous structure that partly divides a joint cavity
* Meniscus (liquid), a curve in the upper surface of liquid contained in an object
*Meniscus (optics)
A lens is a ...
tears
Tears are a clear liquid secreted by the lacrimal glands (tear gland) found in the eyes of all land mammals. Tears are made up of water, electrolytes, proteins, lipids, and mucins that form layers on the surface of eyes. The different types of ...
, broken wrists and even spinal cord injuries
A spinal cord injury (SCI) is damage to the spinal cord that causes temporary or permanent changes in its function. Symptoms may include loss of muscle function, sensation, or autonomic function in the parts of the body served by the spinal cor ...
.
Reaction
Some medical professionals have warned against attempting the challenge, saying that the relative instability of the stacked crates poses a high risk of injury. On August 25, 2021,TikTok
TikTok, known in China as Douyin (), is a short-form video hosting service owned by the Chinese company ByteDance. It hosts user-submitted videos, which can range in duration from 15 seconds to 10 minutes.
TikTok is an international version ...
made a statement that they will remove videos with the hashtag and return a message about TikTok's community standards when a user looks up the #MilkCrateChallenges, according to its guidelines. The challenge has also led to the concern of theft within the dairy industry and is considered a crime in many states. Dairy industries lose around $80 million per year due to theft according to the IDFA in 2012. Some articles noted that there was increased risk to participants as many hospitals were dealing with a surge of the Delta variant
The Delta variant (B.1.617.2) was a variant of SARS-CoV-2, the virus that causes COVID-19. It was first detected in India in late 2020. The Delta variant was named on 31 May 2021 and had spread to over 179 countries by 22 November 2021. The ...
of COVID–19 in August 2021.
Single-stack climbing
An earlier and similar challenge is a crate-climbing task offered as a team building
Team building is a collective term for various types of activities used to enhance social relations and define roles within teams, often involving collaborative tasks. It is distinct from team training, which is designed by a combine of business ...
exercise by some outdoor activity centers. In the task, participants assemble and climb a tall, narrow stack of crates, alternating between climbing the tower and placing more crates to increase its height. When organized by professionals, the use of safety lines and helmets makes the activity safer than in the viral video trend. The world record for the highest crate stack climbed solo was set by Christof Riesenhuber in 2009, when he climbed a single column of 49 beer crates, at a height of .
See also
*Gallon smashing
Gallon smashing is the act of spilling a gallon of liquid, approximately 3.78 liters in the United States, usually by breaking its container (hence 'smashing'), in a manner that appears to be accidental. The act often involves throwing a gallon of ...
* Milk chugging
Milk chugging, or the gallon challenge or milk challenge, is the sport of consuming a large amount of milk within a set period of time. Although there are variations in procedure, the general parameters are that a person is given 60 minutes to dri ...
* Consumption of Tide Pods
Consumption of Tide Pods is the act of ingesting laundry detergent pods of the Tide Pods brand, which are produced under the Procter & Gamble's Tide brand name and have been sold since 2012.
Like most detergents, Tide Pods can be deadly if i ...
* Benadryl challenge
The Benadryl challenge is an Internet challenge which emerged in 2020, and revolves around the deliberate consumption, excessive use and overdose of the antihistamine medicine diphenhydramine (commonly sold in the United States under the brand n ...
, 2020 challenge on TikTok that encouraged participants to deliberately overdose on diphenhydramine
Diphenhydramine (DPH) is an antihistamine and sedative mainly used to treat allergies, insomnia, and symptoms of the common cold. It is also less commonly used for tremor in parkinsonism, and nausea. It is taken by mouth, injected into a v ...
, marketed in the US as Benadryl
Benadryl is a brand of various antihistamine medications used to stop allergies, whose content varies in different countries, but which includes some combination of diphenhydramine, acrivastine, and/or cetirizine.
It is sold by Johnson & Joh ...
* Devious licks
A devious lick, also known as a diabolical lick, dastardly lick, or nefarious lick, amongst other names, was a viral 2021 TikTok challenge in which American middle or high school students posted videos of themselves stealing, vandalizing, or sho ...
, 2021 challenge on TikTok that encouraged students to engage in theft and vandalism of school property
References
{{Challenges 2020s fads and trends Challenges Internet memes introduced in 2021 TikTok