Cramer-Krasselt is an American integrated marketing and communications agency. It is the second-largest independent advertising agency in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., federal district, five ma ...

according to ''

Advertising Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in mu ...

'' in terms of revenue and is probably best known for its ads for

Corona Beer Corona is a brand of beer produced by Mexican brewery Cervecería Modelo and owned by Belgian company AB InBev. It is the top-selling brand of imported beer in the United States. It is often served with a wedge of lime or lemon in the nec ...

, Porsche,

Tropicana Tropicana may refer to: Companies *Tropicana Entertainment, a former casino company that owned several Tropicana-branded casinos *Tropicana Products, a Chicago-based food company known for orange juice Hotels and nightclubs *Tropicana Casino & Re ...

and

Careerbuilder.com CareerBuilder is an employment website founded in 1995 with offices in the United States, Canada, Europe, and Asia. In 2008, it had the largest market share among online employment websites in the United States, where it was founded. CareerBuil ...

Formation and overview

The agency was founded in 1898 in

Milwaukee Milwaukee ( ), officially the City of Milwaukee, is both the most populous and most densely populated city in the U.S. state of Wisconsin and the county seat of Milwaukee County, Wisconsin, Milwaukee County. With a population of 577,222 at th ...

by Fred "Cody" Cramer and William Krasselt. They relocated their headquarters to

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

in the mid-1980s, where it remains as of 2022. Other offices include

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

and

. Clients include Cat's Pride, Corona Extra,

Cintas Cintas Corporation () is an American corporation headquartered in Mason, Ohio which provides a range of products and services to businesses including uniforms, mats, mops, cleaning and restroom supplies, first aid and safety products, fire ex ...

, Pacifico Beer, Porsche, Tropicana, and others. In 2011, they took on the $50M account for

Cedar Fair Cedar Fair, L.P., formally Cedar Fair Entertainment Company, is a publicly traded master limited partnership headquartered at its Cedar Point amusement park in Sandusky, Ohio. The company owns and operates eleven amusement parks, nine included- ...

, the company that owns

Knott's Berry Farm Knott's Berry Farm is a theme park located in Buena Park, California, owned and operated by Cedar Fair. In 2015, it was the twelfth-most-visited theme park in North America and averages approximately 4 million visitors per year. It features 40 ...

. In 2018, the agency was named the second most effective independent agency in North America by the Effie organization.

References

External links

* {{Official website, http://www.c-k.com Advertising agencies of the United States Companies based in Chicago Business services companies established in 1898