Craig Electronics is an American
brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...
that specializes in
consumer electronics
Consumer electronics or home electronics are Electronics, electronic (Analogue electronics, analog or digital electronics, digital) equipment intended for everyday use, typically in private homes. Consumer electronics include devices used for ...
, primarily sold at
pharmacies,
big-box stores and through
online retailers
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of ...
.
History
Craig Electronics was founded in 1963 as a manufacturer of home and car stereos. The company had many celebrity sponsorships for stereo systems, which included
The Beach Boys,
Ray Charles
Ray Charles Robinson Sr. (September 23, 1930 – June 10, 2004) was an American singer, songwriter, and pianist. He is regarded as one of the most iconic and influential singers in history, and was often referred to by contemporaries as "The Ge ...
,
Ringo Starr
Sir Richard Starkey (born 7 July 1940), known professionally as Ringo Starr, is an English musician, singer, songwriter and actor who achieved international fame as the drummer for the Beatles. Starr occasionally sang lead vocals with the ...
, and
Emerson, Lake & Palmer
Emerson, Lake & Palmer (informally known as ELP) were an English progressive rock supergroup formed in London in 1970. The band consisted of Keith Emerson (keyboards), Greg Lake (vocals, bass, guitar, producer) and Carl Palmer (drums, percu ...
.
In 2001, the company was re-established as a manufacturer of low-cost consumer electronics, including
MP3 players,
netbook
Netbook was a commonly used term that identified a product class of small and inexpensive laptops which were sold from 2007 to around 2013. These machines were designed primarily as cost-effective tools for consumers to access the Inte ...
s, and
speakers. Craig also has a
brand licensing
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed peri ...
deal to sell certain consumer goods under the
Magnavox
Magnavox (Latin for "great voice", stylized as MAGNAVOX) is an American electronics company that since 1974 has been a subsidiary of the Dutch electronics corporation Philips.
The predecessor to Magnavox was founded in 1911 by Edwin Pridham and ...
brand. In 2013, Craig Electronics, along with Curtis International and
ViewSonic were sued for
patent infringement by
MPEG LA.
In 2003, the company's then-president, CEO, and chairman, Richard I. Berger, was found guilty of fraud.
In 2015, Craig Electronics and Curtis International were sued by
Seoul Semiconductors for patent infringement.
In 2019, Craig Electronics was acquired by Nova Capital Management, and along with Shur-Line, Bulldog, and World and Main electronics, they now operate under H2 Brands group.
File:A Craig audio system, 1960s.jpg, A Craig audio system, 1970s
File:Craig Netbook.jpg, Craig netbook
Netbook was a commonly used term that identified a product class of small and inexpensive laptops which were sold from 2007 to around 2013. These machines were designed primarily as cost-effective tools for consumers to access the Inte ...
running Android 4.0
References
External links
Official website
American companies established in 1963
History of radio
Electronics companies of the United States
Consumer electronics brands
Companies based in Miami
Manufacturing companies established in 1963
Radio manufacturers
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