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Cracolândia (literally ''Crackland'' in Portuguese) is a popular denomination for a region of the city of
São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the Ga ...
, which is notorious for high incidence of drug trafficking and drug use in public. It is located within the central region of the city, near
Luz Station The Luz Station ( pt, Estação da Luz, ) is a railway station in the Luz neighbourhood in São Paulo, Brazil. The station is part of the metropolitan rail system run by the CPTM. The station houses the Museum of the Portuguese Language, es ...
.


Recent history

Since 2005, the city hall has shut down bars and hotels associated with
drug distribution The distribution of medications has special drug safety and security considerations. Some drugs require cold chain management in their distribution. The industry uses track and trace technology, though the timings for implementation and the i ...
and prostitution, displaced
homeless people Homelessness or houselessness – also known as a state of being unhoused or unsheltered – is the condition of lacking stable, safe, and adequate housing. People can be categorized as homeless if they are: * living on the streets, also kn ...
, and increased police presence with the intent to inhibit drug use in Cracolândia. Hundreds of building were designated as public utility in a 1.1 million square feet area, and were expropriated. The objective of the project was to increase the attractiveness of the region to private businesses. In 2007, the São Paulo city hall launched a program named Nova Luz (''New Light'' in Portuguese, referring to the broader region around
Luz Station The Luz Station ( pt, Estação da Luz, ) is a railway station in the Luz neighbourhood in São Paulo, Brazil. The station is part of the metropolitan rail system run by the CPTM. The station houses the Museum of the Portuguese Language, es ...
) in order to promote the execution of the planned changes to the region. Among the proposed measures were tax breaks, especially on real estate taxes, to stimulate the renewal of the facades of buildings, which are generally poorly maintained. Critics of this program, however, claimed it to have a basis on social hygiene movements, highlighting that the renovations in buildings, parks, and streets were not accompanied by assistance towards the vulnerable groups who inhabit or work in the region, who are being effectively removed. The homeless are displaced, trash collectors have their job put in jeopardy, and crack users and dependents are left without a place to gather, being left to wander adjacent and otherwise nearby neighborhoods.


Depictions in pop culture

Cracolândia is prominently featured in
Verdades Secretas ''Verdades Secretas'' (English: ''Hidden Truths'') is a Brazilian telenovela created by Walcyr Carrasco and directed by Mauro Mendonça Filho and Amora Mautner. Produced and broadcast by TV Globo, it premiered on 8 June 2015. The telenovela ...
when a model becomes addicted to crack which leads to her eventually becoming homeless living in the area.


See also

*
Skid row A skid row or skid road is an impoverished area, typically urban, in English-speaking North America whose inhabitants are mostly poor people "on the skids". This specifically refers to poor or homeless, considered disreputable, downtrodden or fo ...


References

Neighbourhoods in São Paulo Illegal drug trade in South America Illegal drug trade in Latin America Drugs in Brazil {{SaoPauloState-geo-stub