breakfast cereal
Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies.
Although warm, cooked cereals li ...
made by
Kellogg's
Kellanova, formerly known as the Kellogg Company and commonly known as Kellogg's, is an American Multinational corporation, multinational food manufacturing company headquartered in Chicago, Illinois, US. Kellanova produces and markets con ...
oat bran
Bran, also known as miller's bran, is the component of a cereal grain consisting of the hard layersthe combined aleurone and pericarpsurrounding the endosperm. Corn (maize) bran also includes the pedicel (tip cap). Along with the germ, it is ...
flavored with
cinnamon
Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...
and
nutmeg
Nutmeg is the seed, or the ground spice derived from the seed, of several tree species of the genus '' Myristica''; fragrant nutmeg or true nutmeg ('' M. fragrans'') is a dark-leaved evergreen tree cultivated for two spices derived from its fru ...
and is held together by brown sugar in a rectangular shape. The cereal is a source of
dietary fiber
Dietary fiber (fibre in English in the Commonwealth of Nations, Commonwealth English) or roughage is the portion of plant-derived food that cannot be completely broken down by human digestive enzymes. Dietary fibers are diverse in chemical co ...
, as one of the main ingredients is whole
oats
The oat (''Avena sativa''), sometimes called the common oat, is a species of cereal grain grown for its seed, which is known by the same name (usually in the plural). Oats appear to have been domesticated as a secondary crop, as their seed ...
, but it contains a significant amount of
sugar
Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose
Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...
and
saturated fat
A saturated fat is a type of fat in which the fatty acid chains have all single bonds between the carbon atoms. A fat known as a glyceride is made of two kinds of smaller molecules: a short glycerol backbone, and fatty acids that each cont ...
. The
palm oil
Palm oil is an edible vegetable oil derived from the mesocarp (reddish pulp) of the fruit of oil palms. The oil is used in food manufacturing, in beauty products, and as biofuel. Palm oil accounted for about 36% of global oils produced from o ...
used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.
The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal. A second recipe alteration occurred in the late 2010s after Kellogg changed the source of its toasted bran ingredient and removed artificial colors and flavors from the product. The change prompted complaints and petitions calling for a return to the previous recipe.
One serving of Cracklin' Oat Bran (without
milk
Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...
) contains 34 grams of carbohydrates, 16 grams of sugar, 6 grams of dietary fiber, 4.4 grams of
protein
Proteins are large biomolecules and macromolecules that comprise one or more long chains of amino acid residue (biochemistry), residues. Proteins perform a vast array of functions within organisms, including Enzyme catalysis, catalysing metab ...
, 3.4 grams of saturated fat, 0 grams of
trans fat
Trans fat is a type of unsaturated fat that occurs in foods. Small amounts of trans fats occur naturally, but large amounts are found in some processed foods made with partially hydrogenated oils. Because consumption of trans fats is associated ...
, and 230
calories
The calorie is a unit of energy that originated from the caloric theory of heat. The large calorie, food calorie, dietary calorie, kilocalorie, or kilogram calorie is defined as the amount of heat needed to raise the temperature of one liter o ...