Coupang Play () is a South Korean

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...

streaming television Streaming television is the digital distribution of television content, such as films and television series, streamed over the Internet. Standing in contrast to dedicated terrestrial television delivered by over-the-air aerial systems, cable t ...

service launched by

Coupang Coupang, Inc. () is a US-based technology company headquartered in Seattle, Seattle, Washington and incorporated under the Delaware General Corporation Law. Founded in 2010 by Bom Kim, the company operates a retail business, food delivery se ...

in December 2020. It is based on the former Hooq's assets. After the 2022 '' Saturday Night Live Korea'' sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

, Wavve and

TVING TVING () is a South Korean subscription video on-demand over-the-top streaming television service operated by TVING Corporation, a joint venture comprising CJ ENM Entertainment Division (CJ Group), Naver and JTBC by its JTBC Studios, now calle ...

. Coupang Play is included as part of Coupang's Rocket Wow paid membership. With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms. After the addition of sports broadcasting, it had 8.05 million active users by January 2024. Along with

live streaming Livestreaming, live-streaming, or live streaming is the streaming media, streaming of video or Digital audio, audio in real-time communication, real time or near real time. While often referred to simply as ''streaming'', the real-time nature ...

sports, the increase in original programs has drawn more users. In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from

Max Max or MAX may refer to: Animals * Max (American dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (British dog), the first pet dog to win the PDSA Order of Merit (animal equivalent of the OBE) * Max (gorilla) ...

and

Warner Bros. Pictures Warner Bros. Pictures is an American film studio and distribution arm of the Warner Bros. Motion Picture Group division of Warner Bros., both of which are owned by Warner Bros. Discovery. It is headquartered at the Warner Bros. Studios complex ...

in a

distribution deal A distribution deal (also known as distribution contract or distribution agreement) is a legal agreement between one party and another, to handle distribution of a product. There are various forms of distribution deals. There are exclusive and ...

with

Warner Bros. Discovery Warner Bros. Discovery, Inc. (WBD) is an American Multinational corporation, multinational mass media and Outline of entertainment, entertainment Conglomerate (company), conglomerate headquartered in New York City. It was formed from WarnerMedi ...

. It is scheduled to be introduced free of charge from June 2025.

Programming

Sports

Football

South Korea national football team The South Korea national football team (; recognized as Korea Republic by FIFA) represents South Korea in men's international Association football, football and is governed by the Korea Football Association, a member of FIFA and the Asian Foot ...

K League K League () is South Korea's professional football league. It includes the first division K League 1 and the second division K League 2. Clubs competing in the K League have won a record total of twelve AFC Champions League Elite, AFC Champions ...

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany and the highest level of the German football league system. The Bundesliga comprises 18 teams ...

(from 2024–25 season) *

DFB-Pokal The DFB-Pokal (), also known as the German Cup in English language, English, is a German knockout Association football, football cup competition held annually by the German Football Association (DFB). Sixty-four teams participate in the competiti ...

* Carabao Cup *

La Liga The Campeonato Nacional de Liga de Primera División, commonly known as the Primera División or La Liga, and officially known as LaLiga EA Sports for sponsorship reasons, is a professional association football league in Spain and the highest ...

(from 2023–24 season) *

Ligue 1 Ligue 1 (; ), officially known as Ligue 1 McDonald's France, McDonald's for sponsorship reasons, is a professional association football league in France and the highest level of the French football league system. Administered by the Ligue de ...

England England is a Countries of the United Kingdom, country that is part of the United Kingdom. It is located on the island of Great Britain, of which it covers about 62%, and List of islands of England, more than 100 smaller adjacent islands. It ...

Premier League The Premier League is a professional association football league in England and the highest level of the English football league system. Contested by 20 clubs, it operates on a system of promotion and relegation with the English Football Lea ...

FA Cup The Football Association Challenge Cup, more commonly known as the FA Cup, is an annual Single-elimination tournament, knockout association football, football competition in domestic Football in England, English football. First played during ...

(from 2025/26 season) *

Eredivisie The Eredivisie (; "Honour Division" or "Premier Division") is a professional association football league in the Netherlands and the highest level of the Dutch football league system. The league was founded in 1956, two years after the start o ...

(from 2024–25 season) (

Feyenoord Feyenoord Rotterdam () is a Netherlands, Dutch professional association football, football club based in Rotterdam, which plays in the Eredivisie, the top tier in Dutch football league system, Dutch football. Founded as Wilhelmina in 1908, the ...

matches only) * AFC (2025–2028) ** National teams *** 2026 FIFA World Cup qualification (from third round) ***

AFC Asian Cup The AFC Asian Cup is the primary association football competition contested by the senior men's national teams of the members of the Asian Football Confederation (AFC), determining the continental champion of Asia. It is the second-oldest c ...

(

2023 Catastrophic natural disasters in 2023 included the Lists of 21st-century earthquakes, 5th-deadliest earthquake of the 21st century 2023 Turkey–Syria earthquakes, striking Turkey and Syria, leaving up to 62,000 people dead; Cyclone Freddy ...

2027 Predicted and scheduled events * May – The 2027 Eurovision Song Contest is scheduled; the location is typically determined by the previous year's winner. * May 15– August 15 – Expo 2027 is scheduled to be held in Belgrade, Serbia. * ...

) *** 2026 AFC Women's Asian Cup *** AFC Junior/Youth Championships **** Men's/boys ***** AFC U-23 Asian Cup ***** AFC U-20 Asian Cup ***** AFC U-17 Asian Cup **** Women's/girls ***** AFC U-20 Women's Asian Cup *****

AFC U-17 Women's Asian Cup The AFC U-17 Women's Asian Cup, founded as the AFC U-17 Women's Championship and later the AFC U-16 Women's Championship, before changing to its current name after the 2019 edition, is a biennial women's football tournament for youth teams organis ...

*** AFC Futsal Championships ****

AFC Futsal Asian Cup The AFC Futsal Asian Cup, previously the AFC Futsal Championship, is the premier international futsal competition for the Asian Football Confederation (AFC) national teams. It was first held in 1999 and was played annually until 2008; since then ...

**** AFC U-20 Futsal Asian Cup **** AFC Women's Futsal Asian Cup ** Clubs ***

AFC Champions League Elite The AFC Champions League Elite (abbreviated as the ACL Elite) is an annual continental club association football, football competition organised by the Asian Football Confederation, and contested by Asia's List of top-division football clubs i ...

*** AFC Champions League Two *** AFC Women's Champions League

Other sports

National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...

(shared with NFL Game Pass International on

DAZN DAZN (; pronounced "da zone") is a British Over-the-top media service, over-the-top sports Sports broadcasting, streaming and entertainment platform. Founded in 2007 as Perform Group via the merger of Premium TV Limited and Inform Group, it is o ...

) *

Formula One Formula One (F1) is the highest class of worldwide racing for open-wheel single-seater formula Auto racing, racing cars sanctioned by the Fédération Internationale de l'Automobile (FIA). The FIA Formula One World Championship has been one ...

One Championship ONE Championship, formerly ONE Fighting Championship (ONE FC) until January 2015, is a Multinational corporation, multinational combat sports Promoter (entertainment), promotion founded on 14 July 2011 by Chatri Sityodtong and Victor Cui. Origi ...

* FIVB Volleyball Women's Nations League * Coupang Play Series

Original programming

Scripted

* '' One Ordinary Day'' (2021) * '' Anna'' (2022) * ''Unicorn'' (2022) * ''Returning Student: Straight-A But F in Love'' (2022) * ''Hit the Spot'' (2022) * ''Decoy'' (2023) * '' Boyhood'' (2023) * '' Hide'' (2024) * '' Cinderella at 2 AM'' (2024) * '' What Comes After Love'' (2024) * '' Family Matters'' (2024) * '' Newtopia'' (2025)

Unscripted

*'' Saturday Night Live Korea'' (2021; moved from tvN) *''Chain Reaction'' (2022) *''Office Romance'' (2022) * '' Elite League'' (2023–2024; produced by MBN) * ''Shooting Star'' (2024)

Notes

References

External links

* {{VOD services Internet television streaming services 2020 establishments in South Korea Internet properties established in 2020 IOS software Android (operating system) software 2020 software Subscription video on demand services Coupang