Cougar is a
slang
A slang is a vocabulary (words, phrases, and linguistic usages) of an informal register, common in everyday conversation but avoided in formal writing and speech. It also often refers to the language exclusively used by the members of pa ...
term for a woman who seeks romantic or sexual relationships with significantly younger men.
Terminology and age
The origin of the word ''cougar'' as a slang term is debated, but it is thought to have originated in
Western Canada
Western Canada, also referred to as the Western provinces, Canadian West, or Western provinces of Canada, and commonly known within Canada as the West, is a list of regions of Canada, Canadian region that includes the four western provinces and t ...
and first appeared in print on the Canadian
dating website Cougardate.com possibly as early as 1999. It has also been stated to have "originated in
Vancouver
Vancouver is a major city in Western Canada, located in the Lower Mainland region of British Columbia. As the List of cities in British Columbia, most populous city in the province, the 2021 Canadian census recorded 662,248 people in the cit ...
,
British Columbia
British Columbia is the westernmost Provinces and territories of Canada, province of Canada. Situated in the Pacific Northwest between the Pacific Ocean and the Rocky Mountains, the province has a diverse geography, with rugged landscapes that ...
, as a put-down for older women who would go to bars and go home with whoever was left at the end of the night".
Though, as with many formerly derogatory terms, there has been an increasing effort to "
reclaim" the term in recent years.
The term has been variously applied to middle-aged women who pursue romantic or sexual relations with men more than ten to fifteen years younger than they are.
Occasionally, the slang term "puma" (itself a literal synonym for cougar) is used to denote a woman under the age of 40 who prefers to date significantly younger men, that is, a younger cougar.
Academia
A 2010 British psychological study published in ''
Evolution and Human Behavior'' asserted that men and women, in general, continue to follow traditional
gender role
A gender role, or sex role, is a social norm deemed appropriate or desirable for individuals based on their gender or sex.
Gender roles are usually centered on conceptions of masculinity and femininity. The specifics regarding these gendered ...
s when searching for mates, and thus concluded that the posited "cougar phenomenon" does not exist, or more precisely, exists but is rare. The study found that most men preferred younger, physically attractive women, while most women, of any age, preferred successful, established men their age or older. The study found very few instances of older women pursuing much younger men and vice versa. The study has been criticized, however, for limiting their results to online dating profiles, which are traditionally not used by those seeking older or younger partners, and for excluding the United States from the study.
Media
The cougar concept has been increasingly used in television shows, advertising, and film. Barney Stinson in the TV Show ''
How I Met Your Mother
''How I Met Your Mother'' (often abbreviated as ''HIMYM'') is an American sitcom created by Craig Thomas (screenwriter), Craig Thomas and Carter Bays for CBS. The series, which aired from September 19, 2005, to March 31, 2014, follows main char ...
'' used the term in 2006. The 2007 film ''
Cougar Club'' was dedicated to the subject. In spring 2009,
TV Land
TV Land is an American pay television channel owned by Paramount Global through its networks division's MTV Entertainment Group. It was originally launched as Nick at Nite’s TV Land as a spinoff of Nick at Nite programing block consisting e ...
broadcast ''
The Cougar'', a reality series in which an older woman would pick a date from twenty younger men. Similarly, ''
Extreme Cougar Wives'' was a reality television special broadcast which aired on TLC in 2012. It followed several women and their journeys dating younger men. The 2009 sitcom ''
Cougar Town
''Cougar Town'' is an American television sitcom that ran for 102 episodes over six seasons, from September 23, 2009, until March 31, 2015. The first three seasons aired on ABC, with the series moving to TBS for the remaining three seasons. AB ...
'' originally explored the difficulty and stigma of many so-called cougars. In ''
The Graduate
''The Graduate'' is a 1967 American independent romantic comedy-drama film directed by Mike Nichols and written by Buck Henry and Calder Willingham, based on the 1963 novella by Charles Webb. It stars Dustin Hoffman as Benjamin Braddoc ...
'' (1967), a married mother pursues a much younger man (21 in the film). On the soap opera ''
Days of Our Lives
''Days of Our Lives'' (also stylized as ''Days of our Lives''; simply referred to as ''Days'' or ''DOOL'') is an American television soap opera that aired on the network NBC from November 8, 1965, to September 9, 2022; the soap has streamed n ...
'', character Eve Donovan is a cougar, repeatedly sleeping with the much younger JJ Deveraux.
The "cougar phenomenon", as it is called, is frequently associated with present-day, glamorous celebrities such as
Madonna
Madonna Louise Ciccone ( ; born August 16, 1958) is an American singer, songwriter, record producer, and actress. Referred to as the "Queen of Pop", she has been recognized for her continual reinvention and versatility in music production, ...
,
Sam Taylor-Johnson
Samantha Louise Taylor-Johnson ( Taylor-Wood; born 1967) is a British filmmaker. Her directorial feature film debut was 2009's ''Nowhere Boy'', a film based on the childhood experiences of the Beatles' singer and songwriter John Lennon. She is ...
and
Demi Moore
Demi Gene Moore ( ; née Guynes; born November 11, 1962) is an American actress. After rising to prominence in the early 1980s, she became the world's highest-paid actress by 1995. List of awards and nominations received by Demi Moore, Her acc ...
. However, it has been claimed that the trend of influential women dating younger men extends back a lot further through history to notable figures including
Cleopatra
Cleopatra VII Thea Philopator (; The name Cleopatra is pronounced , or sometimes in both British and American English, see and respectively. Her name was pronounced in the Greek dialect of Egypt (see Koine Greek phonology). She was ...
,
Catherine the Great
Catherine II. (born Princess Sophie of Anhalt-Zerbst; 2 May 172917 November 1796), most commonly known as Catherine the Great, was the reigning empress of Russia from 1762 to 1796. She came to power after overthrowing her husband, Peter I ...
and
Elizabeth I
Elizabeth I (7 September 153324 March 1603) was List of English monarchs, Queen of England and List of Irish monarchs, Ireland from 17 November 1558 until her death in 1603. She was the last and longest reigning monarch of the House of Tudo ...
.
Rasa von Werder, also known as Kellie Everts, had become a self-proclaimed cougar herself and photographer of younger men in her later years, in and around the
college town
A college town or university town is a town or city whose character is dominated by a college or university and their associated culture, often characterised by the student population making up 20 percent of the population of the community, bu ...
Binghamton, New York
Binghamton ( ) is a city in the U.S. state of New York, and serves as the county seat of Broome County. Surrounded by rolling hills, it lies in the state's Southern Tier region near the Pennsylvania border, in a bowl-shaped valley at the c ...
. At
Binghamton University
The State University of New York at Binghamton (Binghamton University or SUNY Binghamton) is a public university, public research university in Binghamton metropolitan area, Greater Binghamton, New York, United States. It is one of the four uni ...
, she was interviewed by and featured several times on the front page of their student newspaper.
She has written extensively about her experience as well as the general social phenomenon in several books, including ''Old Woman, Young Man: Why They Belong Together'', Parts I and II (2011 and 2019, respectively), and more recently in ''The Man Whisperer: How an Old Lady Snags Young Men for Sex'' (2024).
See also
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Age disparity in sexual relationships
In sexual relationships, concepts of age disparity, including what defines an age disparity, have developed over time and vary among societies. Differences in age preferences for mates can stem from partner availability, gender roles, and evolu ...
*
Ageplay
*
Ephebophilia
*
Evolutionary psychology
Evolutionary psychology is a theoretical approach in psychology that examines cognition and behavior from a modern evolutionary perspective. It seeks to identify human psychological adaptations with regard to the ancestral problems they evolved ...
*
Gigolo
A gigolo ( ) is a male escort, call boy or social companion who is supported by a person in a continuing relationship.
The term ''gigolo'' usually implies a man who adopts a lifestyle consisting of a number of such relationships serially rat ...
*
Gold digger
A gold digger is a person, typically a woman, who engages in a type of transactional sexual relationship for money rather than love. If it turns into marriage, it is a type of marriage of convenience.
Etymology and usage
The term "gold di ...
*
Hebephilia
Hebephilia is the strong, persistent sexual interest by adults in pubescent children who are in early adolescence, typically ages 11–14 and showing Tanner stages 2 to 3 of physical development. It differs from pedophilia (the primary or exclusi ...
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Himbo
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Jailbait
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Kitten
A kitten is a Juvenile (organism), juvenile cat. After being born, kittens display primary altriciality and are fully dependent on their mothers for #Establishing immunity, survival. They normally do not open their eyes for seven to ten days. A ...
, young woman who dates older people
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MILF
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Phaedra complex
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Sugar dating
Sugar dating or sugaring is an interpersonal relationship where one person receives money or gifts in exchange for intimacy or companionship. The provider (called a sugar daddy or sugar mommy) is typically older and wealthier, while the recipi ...
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Teleiophilia
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Transactional sex
Transactional sex refers to sexual relationships where the giving and/or receiving of gifts, money or other services is an important factor. The participants do not necessarily frame themselves in terms of Prostitution, prostitutes/clients, but oft ...
*
Vixen
References
External links
{{Portal, Human sexuality
Sexuality and age
Sexual slang
Slang terms for women
Metaphors referring to animals
Age-related stereotypes
Pejorative terms for women