Cottonelle is an American brand of

toilet paper Toilet paper (sometimes called toilet/bath/bathroom tissue, or toilet roll) is a tissue paper product primarily used to clean the human anus, anus and surrounding region of Human feces, feces (after defecation), and to clean the external gen ...

produced by

Kimberly-Clark Kimberly-Clark Corporation is an American multinational consumer goods and personal care corporation that produces mostly paper-based consumer products. The company manufactures sanitary paper products and surgical & medical instruments. Kimb ...

. The company has made several different toilet paper types such as regular, Cottonelle Double, (Two-ply) Cottonelle Ultra, Cottonelle Aloe & E, Cottonelle Kids, and Cottonelle Extra Strength, and are currently sold in the United States and Australia under the

Kleenex Kleenex is a brand name primarily known for their line of facial tissues. Often used informally as a genericized trademark for facial tissue, ''Kleenex'' is a registered trademark of Kimberly-Clark applied to products made in 78 countries. The ...

brand.

Marketing

Cottonelle's mascot was originally a woman. At the time, the commercials usually consisted of how soft the roll was by showing a cotton ball and comparing it to the product itself. The mascot of the brand is a

Labrador Retriever The Labrador Retriever or simply Labrador or Lab is a British list of dog breeds, breed of water dog retriever gun dog. It was developed in the United Kingdom from St. John's water dogs imported from the Newfoundland Colony, colony of Newfoun ...

puppy. In early 2008, Cottonelle devised an extensive advertising campaign featuring a large "Comfort Haven Bus" decorated to resemble a dog. According to Ad Rants, the bus would travel cross-country to "offer visitors access to "relaxation stations" where people can see first-hand—and hopefully in privacy—how soft and comforting Cottonelle can be." At one point, Cottonelle featured a program called Puppy Points. On a package of Cottonelle toilet paper would be a label with a certain number of points. The label had to be cut off and saved. The Cottonelle website, showed a list of Cottonelle related items that you could receive in exchange for puppy points, including a Cottonelle bath robe, a Cottonelle picture frame, hand bag, slippers, etc. On July 31, 2008, puppy points were discontinued and could no longer be redeemed for merchandise. Cottonelle is marketed as Andrex in the UK and Republic of Ireland, and as Baby Soft in South Africa. In Italy is marketed as Scottonelle, previously known as Cottonelle. In 1996, the product had to be renamed as Scottonelle, because Cottonelle was judged to be misleading by an EU commission, as consumers may have thought that the product contains cotton, although it does not. The company then launched a public competition for choosing the new name for the product (which is a subproduct of the Scottex brand); the winner could win a batch of products.https://ec.europa.eu/competition/mergers/cases/decisions/m623_it.pdf

References

External links

Cottonelle USA
Paper products American brands Toilet paper Products introduced in 1972 Kimberly-Clark brands {{product-stub