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Martín Pérez Disalvo (born 3 August 1991), better known as Coscu, is an Argentine
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
streamer,
gamer A gamer is someone who plays interactive games, either video games, tabletop role-playing games, skill-based card games, or any combination thereof, and who often plays for extended periods of time. Originally a hobby, gaming has evolved in ...
,
internet celebrity An Internet celebrity, also referred to as an Internet personality, is an individual who has acquired or developed their fame and notability on the Internet. The growing popularity of social media provides a means for people to reach a large ...
and singer. He is the founder and leader of the ''Coscu Army'', a Spanish-speaking community of esports players and streamers from Argentina. He is also the creator and presenter of the ''Coscu Army Awards'', which is responsible for awarding the most outstanding Twitch users in Argentina during the year and which in 2020 was the most watched broadcast in Latin America and among the ten most watched in the platform's history. Also, in 2021, it premiered the Coscu Army Got Talent event, which is based on awarding the best talent in the contest. As of May 2023, he has more than 3.7 million followers on Twitch; on YouTube, he has more than 4.6 million subscribers and more than 1.2 billion views.


Biography

Martín Pérez Disalvo was born on 3 August 1991 in
La Plata La Plata () is the capital city of Buenos Aires province, Argentina. According to the 2022 Argentina census, census, the La Plata Partido, Partido has a population of 772,618 and its metropolitan area, the Greater La Plata, has 938,287 inhabit ...
,
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
, the son of Néstor Benigno Pérez and Norma Susana Disalvo, both hospital doctors. After attending elementary and high school at the ''Escuela Normal Nacional No 1 "Mary O. Graham"'', he studied
Computer science Computer science is the study of computation, information, and automation. Computer science spans Theoretical computer science, theoretical disciplines (such as algorithms, theory of computation, and information theory) to Applied science, ...
at the
University of La Plata The National University of La Plata (, UNLP) is a national public research university located in the city of La Plata, capital of Buenos Aires Province, Argentina. It has over 90,000 regular students, 10,000 teaching staff, 17 departments and 10 ...
, while working as a graduate trip coordinator and as a summer PR. During this time, he learned that his father had
Alzheimer Alzheimer's disease (AD) is a neurodegenerative disease and the cause of 60–70% of cases of dementia. The most common early symptom is difficulty in remembering recent events. As the disease advances, symptoms can include problems wit ...
's, so he dabbled in the competitive video game ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'' as a means of distraction. In between his playing years, he went on to compete for the professional team, Caribbean Union Gaming of Central America, but was unable to continue due to his parents' divorce and constant family problems. He also had a short career as bassist and vocalist of the
indie-pop Indie pop (also typeset as indie-pop or indiepop) is a music genre and subculture that combines guitar pop with a DIY ethic in opposition to the style and tone of mainstream pop music. It originated from British post-punk in the late 1970s and ...
band Looking Up until his departure to devote himself entirely to streaming.


Career


2012–2015: Beginnings

During his professional career in ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'', he met another player named Sm1nt, who was doing live streams for Twitch of his games in the game. Pérez Disalvo participated in several transmissions, playing alongside him until Sm1nt encouraged him to start transmitting as well. On 26 September 2012, Martin created his
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
channel under the name Shacoscu (a combination of the name of his dog, the symbol of his channel, and a ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'' character). For four years, he stood out as one of the most important video game streamers in Argentina.


Since 2016: Change in content and popularity

Around 2016 he changed his content based entirely on League of Legends games for IRL, a category on
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
where the transmitter tells anecdotes and sequences of his life in an ordinary way, in addition to chatting together with his followers. On his channel, he collaborated with emerging trap and freestyle artists such as
Lit Killah Mauro Román Monzón (born October 4, 1999), known professionally as Lit Killah (often stylized as LIT killah), is an Argentine rapper, singer, songwriter, and Online streamer, streamer. He is known for his participation in freestyle rap battles ...
, Duki, Wos, Ecko, and others, and he was also a judge on a date with ''Quinto Escalón''. He is also credited with popularizing several
neologisms In linguistics, a neologism (; also known as a coinage) is any newly formed word, term, or phrase that has achieved popular or institutional recognition and is becoming accepted into mainstream language. Most definitively, a word can be considered ...
that he wittily uses in his streams, which became part of the common slang of teenagers in Latin America, as explained by the
Real Academia Española The Royal Spanish Academy (, ; ) is Spain's official royal institution with a mission to ensure the stability of the Spanish language. It is based in Madrid, Spain, and is affiliated with national language academies in 22 other Hispanopho ...
. In 2018, Coscu became an official
Nike Nike often refers to: * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment * Nike (mythology), a Greek goddess who personifies victory Nike may also refer to: People * Nike (name), a surname and feminine giv ...
ambassador in
Argentina Argentina, officially the Argentine Republic, is a country in the southern half of South America. It covers an area of , making it the List of South American countries by area, second-largest country in South America after Brazil, the fourt ...
. That same year, the Coscu Army managed to become a professional
esports Esports (), short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, played individually or as teams. ...
team by competing and winning in League of Legends in the Argentine National Circuit, although in September of that year they stopped competing. In 2019 he hosted the Buenos Aires Trap festival. In 2020, the community returned to the professional arena with ''
League of Legends ''League of Legends'' (''LoL'', commonly referred to as ''League'', is a multiplayer online battle arena video game developed and published by Riot Games. Inspired by ''Defense of the Ancients'', a Mod (video games), custom map for ''Warcraf ...
'' and '' Counter-Strike: Global Offensive'' teams. In the same year, Coscu hosted the national edition of Red Bull Batalla de los Gallos Argentina with rapper Dtoke. In 2020, Coscu enters the top ten most influential people in the country, sharing this ranking with personalities such as
Alberto Fernández Alberto Ángel Fernández (; born 2 April 1959) is an Argentine politician, lawyer, and academic who served as President of Argentina from 2019 to 2023. He was also the Chief of the Cabinet of Ministers from 2003 to 2008. His tenure as Cabin ...
,
Cristina Fernández de Kirchner Cristina Elisabet Fernández de Kirchner (; born 19 February 1953), often referred to by her initials CFK, is an Argentine lawyer and former politician who served as the 56th president of Argentina from 2007 to 2015, and later as the 37th Vice ...
,
Mauricio Macri Mauricio Macri (; born 8 February 1959) is an Argentine businessman and politician who served as President of Argentina from 2015 to 2019. He has been the leader of the Republican Proposal (PRO) party since its founding in 2005. He previously ...
,
Lionel Messi Lionel Andrés "Leo" Messi (; born 24 June 1987) is an Argentine professional Association football, footballer who plays as a forward (association football), forward for and Captain (association football), captains both Major League Soccer ...
, and Tini Stoessel, among others. In 2021, together with Voraz, a burger restaurant, they created the ''"insta burger,"'' made from a 100% plant-based medallion, tomato, provolone, grilled egg, and citrus aioli sauce. In the midst of the commotion over the fate of
Lionel Messi Lionel Andrés "Leo" Messi (; born 24 June 1987) is an Argentine professional Association football, footballer who plays as a forward (association football), forward for and Captain (association football), captains both Major League Soccer ...
's career, the footballer held a farewell dinner in
Barcelona Barcelona ( ; ; ) is a city on the northeastern coast of Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second-most populous municipality of Spain. With a population of 1.6 million within c ...
and invited Coscu, who attended the dinner along with Ibai and
Sergio Agüero Sergio Leonel Agüero del Castillo (born 2 June 1988), also known as Kun Agüero, is an Argentine former professional Association football, footballer who played as a Forward (association football)#Striker, striker. He is regarded as one of th ...
. Other celebrities, such as
Sergio Busquets Sergio Busquets Burgos (, ; born 16 July 1988) is a Spanish professional footballer who plays as a defensive midfielder for Major League Soccer club Inter Miami. A deep-lying playmaker capable of directing gameplay through short and calm passe ...
and Jordi Alba, also attended the event. Days later, at Messi's presentation at
Paris Saint-Germain Paris Saint-Germain Football Club, commonly referred to as Paris Saint-Germain () or simply PSG, is a French professional Association football, football club based in Paris. They compete in Ligue 1, the French football league system, top d ...
, the player was interviewed by Ibai, where he mentioned that the invitation to the farewell dinner was due to the fact that Coscu was leaving for Argentina the following day. In November 2021, Coscu announced its return to competitive League of Legends, confirming the participation of Coscu Army Esports in the highest national competition, Liga Master Flow (LVP), with a team formed by Nicolás "Grafo" Graffigna, Federico "Zeko" Cristalino, and Uruguayans Santiago "Xypherz" de León and Mateo "Buggax" Aroztegui. In December, Coscu Army Espors would have their first participation in the Argentina Game Show in the Mexx Cup, where they would be crowned champion, defeating Racing Club Esports 2–0 in the semi-final and Undead BK 2–0 in the final, thus winning a prize of $250,000. After the historic dinner with Messi, Coscu went for more, and on 13 December with
Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...
, he climbed to the top of the
Obelisco Obelisco may refer to: *Obelisk of Buenos Aires The Obelisco de Buenos Aires (Obelisk of Buenos Aires) is a List of National Historic Monuments of Argentina, national historic monument and Landmarks in Buenos Aires, icon of Buenos Aires. Located ...
with his friend and colleague Geronimo "Momo" Benavides, making a historic stream being the first twitch transmission from this iconic monument of the country, where also appeared greetings from personalities such as
Ibai Llanos Ibai Llanos Garatea (, born 26 March 1995), better known mononymously as Ibai, is a Spanish internet celebrity, streamer, and esports commentator. He was a content creator for G2 Esports from 2020 to 2021. He is the co-founder of the esports or ...
,
Sergio Agüero Sergio Leonel Agüero del Castillo (born 2 June 1988), also known as Kun Agüero, is an Argentine former professional Association football, footballer who played as a Forward (association football)#Striker, striker. He is regarded as one of th ...
,
Bizarrap Gonzalo Julián Conde (born August 29, 1998), known professionally as Bizarrap or BZRP, is an Argentine record producer, songwriter and DJ. He specializes in EDM, Latin trap and Latin hip hop. He is known for his BZRP Music Sessions, a series ...
, and Rodrigo De Paul, among others. In January 2022, it was announced that the Coscu Army Esports roosters, who were set to compete in LVP this month, will now do so under the banner of KRÜ, an organization led by footballer
Sergio Agüero Sergio Leonel Agüero del Castillo (born 2 June 1988), also known as Kun Agüero, is an Argentine former professional Association football, footballer who played as a Forward (association football)#Striker, striker. He is regarded as one of th ...
.


Coscu Army Awards

The Coscu Army Awards is an event that rewards and honors streamers from the Twitch community. In 2018, he hosted the first Coscu Army Awards event at the Da Vinci School, and it was streamed on Twitch. The event reached a peak of 40 thousand viewers, surpassing the most popular streamer on the platform in the world at the time,
Ninja A , or was a spy and infiltrator in pre-modern Japan. The functions of a ninja included siege and infiltration, ambush, reconnaissance, espionage, deception, and later bodyguarding.Kawakami, pp. 21–22 Antecedents may have existed as ear ...
. The streamer of the year award went to Francisco ''"Frankkaster"'' Postiglione. In 2019, the second edition was held at the Obras Sanitarias Stadium in CABA, with a peak of almost 100 thousand spectators. On this occasion, the streamer of the year award went to Nicolás ''"Grafo"'' Graffigna. In 2020, the third edition was organized at the Obras Sanitarias Stadium. It exceeded 425 thousand viewers and became the most watched broadcast of the platform in Latin America, and the streamers awarded Coscu the recognition of "Legend Streamer". A night full of emotions culminated with the awarding of Galo "Pimpeano" Blasco as streamer of the year. In 2021, the fourth edition was held at the
Hilton Hotel Hilton Hotels & Resorts (formerly known as Hilton Hotels) is a global brand of full-service hotels and resorts and the flagship brand of American multinational hospitality company Hilton Worldwide. The original company was founded by Conrad Hi ...
, with a peak of 367 thousand spectators. On this occasion, the streamer of the year award went to Geronimo "Momo" Benavides, and Frankkaster, Grafo and Pimpeano, champions in previous years, were also honored with a gold ring as a gift.


Discography


Singles


Collaborations in albums

* 2013: ''La fiesta nunca para'' («La Ronda») * 2017: ''Somos dos'' («Looking Up»)


Videography


Awards and nominations


References

{{Reflist


External links


Coscu
on
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle c ...
1991 births Argentine male singers Argentine YouTubers League of Legends players Living people People from La Plata Argentine Twitch (service) streamers Kick (service) streamers