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Montres Corum Sàrl, commonly referred to as Corum, is a
Swiss Swiss may refer to: * the adjectival form of Switzerland * Swiss people Places * Swiss, Missouri *Swiss, North Carolina * Swiss, West Virginia * Swiss, Wisconsin Other uses * Swiss-system tournament, in various games and sports *Swiss Internati ...
watchmaker A watchmaker is an artisan who makes and repairs watches. Since a majority of watches are now factory-made, most modern watchmakers only repair watches. However, originally they were master craftsmen who built watches, including all their part ...
based in
La Chaux-de-Fonds La Chaux-de-Fonds () is a Swiss city in the canton of Neuchâtel. It is located in the Jura mountains at an altitude of 1000 m, a few kilometers south of the French border. After Geneva, Lausanne and Fribourg, it is the fourth largest city loc ...
,
Canton of Neuchâtel The Republic and Canton of Neuchâtel (french: République et Canton de Neuchâtel); rm, Chantun Neuchâtel; it, Cantone di Neuchâtel is a French-speaking canton in western Switzerland. In 2007, its population was 169,782, of whom 39,654 (o ...
. Founded in 1955, it makes high-quality and high-price watches, many of which are limited editions. The benchmark watch series for Corum is its "Admiral's Cup" series. The company is owned by
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...
-based Citychamp Watch & Jewellery Group Limited together with
Eterna Eterna is a Swiss luxury watch company founded in Grenchen, Canton Solothurn, on 7 November 1856 by Josef Girard and Urs Schild. The company is now owned by Hong Kong-based Citychamp Watch & Jewellery Group Limited, an investment holding ...
. Both of these Swiss watch companies are managed by a management committee composed by Yeznig Magdhessian, Soon Boon Chong & Maxime Ranzoni. Corum was also the maker of the
World Series of Poker The World Series of Poker (WSOP) is a series of poker tournaments held annually in Paradise, Nevada and, since 2004, sponsored by Caesars Entertainment. It dates its origins to 1970, when Benny Binion invited seven of the best-known poker p ...
watches that accompanied the