Corporate University
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A corporate university (CU) is any educational entity that is a strategic tool designed to assist its parent organization in achieving its mission by conducting activities that cultivate individual and organizational learning, knowledge, and wisdom. Perhaps the best-known corporate university is
Hamburger University Hamburger University is a training facility at the McDonald's Corporation global headquarters in Chicago, Illinois. It instructs high-potential restaurant managers, mid-managers, and owner-operators in restaurant management. Hamburger Universi ...
operated by
McDonald's Corporation McDonald's Corporation, doing business as McDonald's, is an American Multinational corporation, multinational fast food chain store, chain. As of 2024, it is the second largest by number of locations in the world, behind only the Chinese ch ...
in
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
. CUs are a growing trend in
corporation A corporation or body corporate is an individual or a group of people, such as an association or company, that has been authorized by the State (polity), state to act as a single entity (a legal entity recognized by private and public law as ...
s. In 1993, corporate universities existed in only 400 companies. By 2001, this number had increased to 2,000, including
Walt Disney Walter Elias Disney ( ; December 5, 1901December 15, 1966) was an American animator, film producer, voice actor, and entrepreneur. A pioneer of the Golden age of American animation, American animation industry, he introduced several develop ...
,
Boeing The Boeing Company, or simply Boeing (), is an American multinational corporation that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, and missiles worldwide. The company also provides leasing and product support s ...
, and
Motorola Motorola, Inc. () was an American multinational telecommunications company based in Schaumburg, Illinois. It was founded by brothers Paul and Joseph Galvin in 1928 and had been named Motorola since 1947. Many of Motorola's products had been ...
.


Overview

In most cases, corporate universities are not
universities A university () is an educational institution, institution of tertiary education and research which awards academic degrees in several Discipline (academia), academic disciplines. ''University'' is derived from the Latin phrase , which roughly ...
in the strict sense of the word. The traditional university is an educational institution which grants both
undergraduate Undergraduate education is education conducted after secondary education and before postgraduate education, usually in a college or university. It typically includes all postsecondary programs up to the level of a bachelor's degree. For example, ...
and
postgraduate Postgraduate education, graduate education, or graduate school consists of academic or professional degrees, certificates, diplomas, or other qualifications usually pursued by post-secondary students who have earned an undergraduate (bachelor' ...
degrees in a variety of subjects, as well as conducting original scientific research. In contrast, a corporate university typically limits scope to providing job-specific, indeed company-specific, training for the managerial personnel of the parent corporation. The scope of the CU depends on the corporate strategy, consequently maintaining a strategic alignment between the CU and the parent organisation belong to the key success factors of a CU implementation. Corporate universities are most commonly found in the
United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
, a nation which has no official legal definition of the term "university". The term "corporate university" may also refer to
public universities A public university, state university, or public college is a university or college that is State ownership, owned by the state or receives significant funding from a government. Whether a national university is considered public varies from o ...
which have developed, or have been forced by states to develop, corporate style behaviour.


Purpose

Corporate universities are set up for a variety of reasons, but most organizations have the same basic needs. These are to: * Bring a common culture, loyalty, and belonging to a company * Get the most out of the investment in education * Organize training * Remain competitive in today's economy * Retain employees * Start and support change in the organization CUs offer valuable training and education to employees, but they also help organizations retain and promote key employees. Although a CU may sound attractive, there is a lot of work that goes into the planning and implementation of such a project.


Curriculum

J.P. Morgan JP may refer to: Arts and media * ''JP'' (album), 2001, by American singer Jesse Powell * ''Jp'' (magazine), an American Jeep magazine * '' Jönköpings-Posten'', a Swedish newspaper * Judas Priest, an English heavy metal band * ''Jurassic Pa ...
and Co. is an example of a company with an organized curriculum. They have three different types of courses: Business specific courses, organizational learning and communication classes, and management and executive training. Most CUs offer a blended curriculum of online and in person classes. Some organizations offer courses during the workday, while other offer them at varying times. Courses can be short workshops or longer, more traditional courses. Unlike traditional universities, CUs demand a return on their investment. There must be concrete evidence that the classroom is delivering results. Many CUs provide hands-on and team learning as a more effective alternative to lecture-based courses, but all CUs agree that what is learned in the classroom should be directly applicable to the work environment.


Implementation

Although a CU may sound attractive, there is a lot of work that goes into the planning and implementation of such a project, such as complex logistics, resource optimization and careful budgeting. Indeed, corporate universities tend to be cost centers with dedicated training facilities servicing an often global workforce through a dedicated curriculum. To manage this complexity, specific
Enterprise resource planning Enterprise resource planning (ERP) is the integrated management of main business processes, often in real time and mediated by software and technology. ERP is usually referred to as a category of business management software—typically a suit ...
systems have been developed for Corporate Universities, such as a
Training management system A training management system (TMS), training management software, or training resource management system (TRMS) is a software application for the administration, documentation, tracking, and reporting of instructor-led-training programs. It is pr ...
. Other systems such as accounting systems and different types of learning technologies can be used together.


See also

* Apple University *
Hamburger University Hamburger University is a training facility at the McDonald's Corporation global headquarters in Chicago, Illinois. It instructs high-potential restaurant managers, mid-managers, and owner-operators in restaurant management. Hamburger Universi ...
* Disney University *
Defense Acquisition University The Defense Acquisition University (DAU) is a corporate university of the United States Department of Defense offering "acquisition, technology, and logistics" (AT&L) training to military and Federal civilian staff and Federal contractors. DAU ...


Notes


References

* * {{Refend Business education Alternative education