Corporate History
   HOME

TheInfoList



OR:

A corporate history is a historical account of a business or other co-operative organization. Usually it is produced in written format but it can also be published as audio or
audiovisual Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions. Audiovisual service provide ...
ly. Thousands of companies across the industrialized world have recorded their histories, albeit in their own unique ways – from relatively benign, albeit colorful chronicles, usually written for the private
archive An archive is an accumulation of historical records or materials, in any medium, or the physical facility in which they are located. Archives contain primary source documents that have accumulated over the course of an individual or organ ...
s of founding families, to titles with well-defined corporate applications. Corporate histories in the United States have been particularly prolific, those in the UK less so.


History

In the late 19th century, corporate histories were initially written by
Victorian era In the history of the United Kingdom and the British Empire, the Victorian era was the reign of Queen Victoria, from 20 June 1837 until her death on 22 January 1901. Slightly different definitions are sometimes used. The era followed the ...
businessmen, either the founder of a company himself, members of the surviving family owners or long-serving employees. Rather than being sequential histories, as is now done, many of them were
diary A diary is a written or audiovisual memorable record, with discrete entries arranged by date reporting on what has happened over the course of a day or other period. Diaries have traditionally been handwritten but are now also often digita ...
-type personal recollections or short, superficial
public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...
exercises. One of the earliest corporate histories, that of a publishing company in the UK called the Catnach Press, was done in 1886. A notable early US corporate history, published in 1902, was that of
Standard Oil Standard Oil Company was a Trust (business), corporate trust in the petroleum industry that existed from 1882 to 1911. The origins of the trust lay in the operations of the Standard Oil of Ohio, Standard Oil Company (Ohio), which had been founde ...
. Academic involvement probably started in 1924 when George Unwin and co-author George Taylor published a detailed history, ''Samuel Oldknow and the Arkwrights: The Industrial Revolution at Stockport and Marple''. It was published by the Manchester University Press. Between the World Wars, the majority of business histories, and especially in the UK, were house histories, consisting mainly of reminiscences and anecdotes. Only a tiny handful of serious work existed using business records which had found their way into museums, county record offices or the private possession of collectors. Corporate histories were typically unplanned. Relevant records were often discovered by chance and deemed interesting enough to turn into historical narratives which were funded either by the family descendants of the long-dead businessmen in question or, less frequently, the author in association with a publisher. They had one thing in common - they were generally records of companies that had died or otherwise dropped out of sight. One exception occurred In 1938, when the
Bank of England The Bank of England is the central bank of the United Kingdom and the model on which most modern central banks have been based. Established in 1694 to act as the Kingdom of England, English Government's banker and debt manager, and still one ...
commissioned a two-volume 250-year anniversary history. Written by J. H. Clapham, professor of economic history at Cambridge, it took six years to produce. It was a deliberately celebratory vehicle for this famous British institution. Modern corporate history took a large conceptual step in 1947 when the then chairman of
Unilever Unilever PLC () is a British multinational consumer packaged goods company headquartered in London, England. It was founded on 2 September 1929 following the merger of Dutch margarine producer Margarine Unie with British soap maker Lever B ...
, Geoffrey Heyworth (later Lord Heyworth) approached G. N. Clark, who had led the national campaign against the destruction of business records, for his advice on writing the history Unilever, an Anglo-Dutch manufacturing company. Clark, who had just become a professor of modern history at Oxford, suggested as author a younger colleague, Charles Wilson. The result was a classic, two-volume work that transformed the writing of business history in the UK from a public relations exercise into a reputable branch of scholarship. Wilson's work, about one of western Europe's most important companies, made him the father of modern corporate histories in the UK.


Current practices

The majority of books written today are PR projects expressly designed to celebrate important anniversaries. There are also fewer: More histories of British companies were being produced in the last year of the 19th century than were published in the last year of the 20th century. Many more corporate histories are used in the education system of the US than in the UK and other countries. Many companies see their corporate histories as effective purveyors of long-term organizational memory and especially suitable for transmitting strategy. As such it can provide an efficient induction/educational tool for transient employees in the highly flexible labor market. Corporate historians collect and catalog materials and disseminate information for internal use. "When people think of an archives, they tend to think of the
National Archives National archives are the archives of a country. The concept evolved in various nations at the dawn of modernity based on the impact of nationalism upon bureaucratic processes of paperwork retention. Conceptual development From the Middle Ages i ...
in Washington," Dave Smith, the manager of Walt Disney Co.'s multimillion-piece collection of artifacts, said in 2003. "But a lot of organizations maintain them, including businesses." Perhaps the largest corporate archive ever assembled is that of
AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...
, which began gathering historical material in 1921. As of 1999, its collection was overseen by a full-time staff of 11 people, and included of documents; 800,000 still photos; 12,000 various gadgets and artifacts, some of them dating back to Alexander Graham Bell; and 16,000 films and videos about AT&T.David Stamps
"The Next Wave of the Future: History"
''Training'' magazine, 1 December 1999


See also

* Organizational memory (OM) *
Organizational culture Organizational culture encompasses the shared norms, values, corporate language and behaviors - observed in schools, universities, not-for-profit groups, government agencies, and businesses - reflecting their core values and strategic direction. ...


References


External links


Society of American ArchivistsShashi Wiki, Bibliography records of Japanese Coroparate history books


Further reading

*Dahlstrom, Neil, “Perceptions and Realities: Dilemmas of a Corporate Historian,” ''AASLH History News'', 60 (Autumn 2005), pp 12–15 *Arnold Kransdorff, ''Corporate Amnesia'', Butterworth Heineman, 1998. *Arnold Kransdorff, ''Corporate DNA'', Gower Publishing, 2006.
Corporate History: The Merits of Looking Backward
" ''The Economist,'' 6 September 2007.
History in Advertising: Using Brand History To Sell Products
" ''BusinessWeek,'' 8 January 2007.

" ''The Financial Times,'' 24 July 2008.

" ''The Financial Times,'' 7 August 2008. {{DEFAULTSORT:Corporate History Knowledge management