Cordis, Hong Kong (), formerly the Langham Place Hotel (), is a five star hotel located at 555

Shanghai Street Shanghai Street (Traditional Chinese characters, Chinese: 上海街) is a 2.3 km long List of streets and roads in Hong Kong, street in the Jordan, Hong Kong, Jordan, Yau Ma Tei and Mong Kok areas of Kowloon, Hong Kong. Completed in 1887 u ...

Mong Kok Mong Kok (Chinese language, Chinese: 旺角), also spelled Mongkok, often abbreviated as MK, is an area in Kowloon, Hong Kong. The Prince Edward, Hong Kong, Prince Edward subarea occupies the northern part of Mong Kok. As one of the major sho ...

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

. It is operated by

Langham Hotels International Langham Hotels International Limited, trading as Langham Hospitality Group, is a hotel operator with its headquarters in Hong Kong. Langham Hotels International Limited is wholly owned by Great Eagle Holdings, which was founded in 1963 and is l ...

History

The hotel was built as part of an urban renewal project with three main elements: Langham Place shopping centre, hotel, and Langham Place Hotel. It was a joint venture development by the Great Eagle Group and the

Urban Renewal Authority The Urban Renewal Authority (URA) is a quasi-governmental, profit-making statutory body in Hong Kong responsible for accelerating urban redevelopment. History The authority's predecessor, the Land Development Corporation (土地發展� ...

(URA). Started in 1988, the project cost and was completed in 2004. Several city blocks were demolished to make way for the project, including the old "Bird Street" at Hong Lok Street (), home to many grassroots birdsellers. On 26 August 2015, the Langham Place Hotel was rebranded as the Cordis, Hong Kong.

Facilities

The hotel has 664 guest rooms and four restaurants, including the two-

Michelin Michelin ( , ), in full ("General Company of the Michelin Enterprises P.L.S."), is a French multinational tyre manufacturing company based in Clermont-Ferrand in the Auvergne-Rhône-Alpes '' région'' of France. It is the second largest t ...

-starred Chinese restaurant, Ming Court, awarded in the 2009 Hong Kong and Macau edition of the

Michelin Guide The ''Michelin Guides'' ( ; ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The ''Guide'' awards up to three Michelin star (classification), stars for excellence to a select few restaurants ...

. The hotel has a collection of more than 1,500 pieces of contemporary Chinese art, which includes pieces by

Wang Guangyi Wang Guangyi (; born 1957) is a Chinese people, Chinese artist. He is known as a leader of the new art movement that started in China after 1989, and for his ''Great Criticism'' series of paintings, which combine socialist imagery, particularly f ...

Yue Minjun Yue Minjun (; born 1962) is a contemporary Chinese artist based in Beijing, China. He is best known for oil paintings depicting himself in various settings, frozen in laughter. He has also reproduced this signature image in sculpture, watercolou ...

and

Jiang Shuo Jiang Shuo (; born 1958 in Beijing, China) is a Chinese contemporary sculptor. Biography Jiang Shuo was born in 1958 in Beijing, China. She studied sculpture at the Central Academy of Arts and Design, now the Academy of Fine Arts, Tsinghua Univ ...

. It was also recognised as a "Best Five Star Hotel" by ''Travel Weekly Asia Magazine'' in 2007. In 2010, Ming Court was listed with the 'Best seafood' and their garoupa and rice in lotus leaf dish as the 'Best Rice' on the ''Hong Kong Best Eats 2010'' list compiled by CNN Travel.

Viral marketing controversy

In order to promote its hotels, the management hired Prosperity Research to produce a series of

viral The word ''Viral'' means "relating to viruses" (small infectious agents). It may also refer to: Viral behavior, or virality Memetic behavior likened that of a virus, for example: * Viral marketing, the use of existing social networks to spre ...

s for an Internet social network campaign entitled 'Big Deal'. The videos were criticised for being poorly executed, and for making humour at the expense of local culture. The hotel management in response terminated its relationship with the company after its third video was published, removed the videos and apologised following negative response on Twitter LHI pulled the campaign due to "the potential to magnify the tone in a direction that was not intended." The group said the campaign was a "valuable lesson in communicating cultural differences in the social marketing environment and understanding the power social media holds."

References

External links

* * {{Hotels in Hong Kong Hotels in Hong Kong Landmarks in Hong Kong Mong Kok Skyscraper hotels in Hong Kong