Conviva is a venture-backed, privately held company, offering services for online video optimization and online video analytics. Conviva is headquartered in

Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...

with offices in

New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...

and

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

History

The company was founded as Rinera Networks in 2006 by Hui Zhang and

Ion Stoica Ion Stoica (born ) is a Romanian–American computer scientist specializing in distributed systems, cloud computing and computer networking. He is a professor of computer science at the University of California, Berkeley and co-director of AMPL ...

. The company changed its name from Rinera Networks to Conviva in April 2008. In 2012, Conviva won AlwaysOn Global 250 top private innovative technology companies. $15 million was raised from

Time Warner Warner Media, LLC ( doing business as WarnerMedia) was an American multinational mass media and entertainment conglomerate owned by AT&T. It was headquartered at the 30 Hudson Yards complex in New York City. It was established as Time Warne ...

Investments in February 2012. In 2013, Conviva raised $44 million from

Foundation Capital Foundation Capital is a venture capital firm located in Silicon Valley. The firm was founded in 1995, and in 2012 managed more than $2.4 billion in investment capital. As of 2023, the firm has over $6 billion in assets under management. Histor ...

, GGV, and

New Enterprise Associates New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With over $25 billion in committed capital, NEA is one of t ...

. In 2017, Conviva raised $40 million, with participation from investors such as

Future Fund The Future Fund is an independently managed sovereign wealth fund established in 2006 to strengthen the Australian Government's long-term financial position by making provision for unfunded superannuation liabilities for public servants that wil ...

, NEA,

, and

Investments.

Technology

Conviva sells a control platform said to preemptively locate video streaming issues and make adjustments to avoid buffering and low quality. The company also provides online video analytics on viewer engagement and video performance. In February 2013, Conviva launched a Viewer Experience Report, analyzing 22.6 billion streams globally throughout 2012; the report discovered that 39.9% of their customer’s online video streams experienced buffering in 2012. The data showed that, on average, audiences watch 250% more video when there is lower buffering, quicker start time, and higher bitrate. In 2013, Conviva analyzed global data from 45 billion video streams, seen across more than 1.6 billion individual devices and on more than 400 premium media video players.

Partners

Conviva works with media brands including

HBO Home Box Office (HBO) is an American pay television service, which is the flagship property of namesake parent-subsidiary Home Box Office, Inc., itself a unit owned by Warner Bros. Discovery. The overall Home Box Office business unit is based a ...

ESPN ESPN (an initialism of their original name, which was the Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by the Walt Disney Company (80% and operational control) and Hearst Commu ...

AEG The initials AEG are used for or may refer to: Common meanings * AEG (German company) ; AEG) was a German producer of electrical equipment. It was established in 1883 by Emil Rathenau as the ''Deutsche Edison-Gesellschaft für angewandte El ...

Vevo Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

Turner Turner may refer to: People and fictional characters * Turner (surname), a common surname, including a list of people and fictional characters with the name * Turner (given name), a list of people with the given name *One who uses a lathe for tur ...

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

Yahoo Yahoo (, styled yahoo''!'' in its logo) is an American web portal that provides the search engine Yahoo Search and related services including My Yahoo, Yahoo Mail, Yahoo News, Yahoo Finance, Yahoo Sports, y!entertainment, yahoo!life, an ...

Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...

, and

Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...

. The company has worked on live streaming events including the

World Cup A world cup is a global sporting competition in which the participant entities – usually international teams or individuals representing their countries – compete for the title of world champion. The event most associated with the name is ...

Super Bowl The Super Bowl is the annual History of the NFL championship, league championship game of the National Football League (NFL) of the United States. It has served as the final game of every NFL season since 1966 NFL season, 1966 (with the excep ...

, 2010 Vancouver Winter Olympics,

March Madness The NCAA Division I men's basketball tournament, branded as March Madness, or The Big Dance, is a single-elimination tournament played in the United States to determine the men's college basketball national champion of the NCAA Division I, Di ...

Wimbledon Wimbledon most often refers to: * Wimbledon, London, a district of southwest London * Wimbledon Championships, the oldest tennis tournament in the world and one of the four Grand Slam championships Wimbledon may also refer to: Places London * W ...

, and

The Masters The Masters Tournament (usually referred to as simply the Masters, or as the U.S. Masters outside North America) is one of the four men's major golf championships, men's major championships in Professional golf tours, professional golf. Schedul ...

. In February 2013, Conviva announced a six-year agreement with

HBO Go HBO Go was an authenticated video-on-demand streaming service of the pay television network HBO. The service originally allowed subscribers to access HBO's on-demand programming via the HBO website, mobile apps, and digital media players, among ...

to provide data and video delivery optimization for their

TV Everywhere TV Everywhere (also known as authenticated streaming or authenticated video on-demand) refers to a type of American subscription business model wherein access to streaming video content from a television channel requires users to "authenticate" ...

platform. Conviva has partnerships with leading

Online Video Platform An online video platform (OVP) enables users to upload, convert, store, and play back video content on the Internet, often via a private server structured, large-scale system that may generate revenue. Users will generally upload video content vi ...

(OVP) companies including

Brightcove Brightcove, Inc. is an American software company based in Boston, Massachusetts, that produces an online video platform. Founded in 2004 by Jeremy Allaire and Bob Mason, the company went public in 2012, and in 2025 was acquired by Bending Spoons. ...

and

thePlatform thePlatform was a Seattle, Washington based online video publishing company that was acquired by Comcast in 2006. The company worked with digital media companies to manage and publish video and audio. It was absorbed into the newly formed Comca ...

. Conviva also partners with

content delivery network A content delivery network (CDN) or content distribution network is a geographically distributed network of proxy servers and their data centers. The goal is to provide high availability and performance ("speed") by distributing the service spat ...

s (CDN) including Limelight Networks.

References

External links

* {{Official website, https://www.conviva.com/ Online mass media companies of the United States