Contrarian investing is an
investment strategy
In finance, an investment strategy is a set of rules, behaviors or procedures, designed to guide an investor's selection of an investment portfolio. Individuals have different profit objectives, and their individual skills make different tactics ...
that is characterized by purchasing and selling in contrast to the prevailing sentiment of the time.
A contrarian believes that certain
crowd behavior among investors can lead to exploitable mispricings in
securities market
Security market is a component of the wider financial market where securities can be bought and sold between subjects of the economy, on the basis of demand and supply. Security markets encompasses stock markets, bond markets and derivatives ma ...
s. For example, widespread
pessimism
Pessimism is a mental attitude in which an undesirable outcome is anticipated from a given situation. Pessimists tend to focus on the negatives of life in general. A common question asked to test for pessimism is "Is the glass half empty or half ...
about a
stock
Stocks (also capital stock, or sometimes interchangeably, shares) consist of all the Share (finance), shares by which ownership of a corporation or company is divided. A single share of the stock means fractional ownership of the corporatio ...
can drive a price so low that it overstates the company's risks, and understates its prospects for returning to profitability. Identifying and purchasing such distressed stocks, and selling them after the company recovers, can lead to above-average gains. Conversely, widespread
optimism
Optimism is the Attitude (psychology), attitude or mindset of expecting events to lead to particularly positive, favorable, desirable, and hopeful outcomes. A common idiom used to illustrate optimism versus pessimism is Is the glass half empty ...
can result in unjustifiably high valuations that will eventually lead to drops, when those high expectations do not pan out. Avoiding investments in over-hyped investments reduces the risk of such drops. These general principles can apply whether the investment in question is an individual stock, an industry sector, or an entire market or any other
asset class.
Some contrarians have a permanent
bear market
A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as ''secular'' for long time-frames, ''primary'' for medium time-frames, and ''secondary'' for short time ...
view, while the majority of investors bet on the market going up. However, a contrarian does not necessarily have a negative view of the overall
stock market
A stock market, equity market, or share market is the aggregation of buyers and sellers of stocks (also called shares), which represent ownership claims on businesses; these may include ''securities'' listed on a public stock exchange a ...
, nor do they have to believe that it is always overvalued, or that the
conventional wisdom
The conventional wisdom or received opinion is the body of ideas or explanations generally accepted by the public and/or by experts in a field.
History
The term "conventional wisdom" dates back to at least 1838, as a synonym for "commonplace kno ...
is always wrong. Rather, a contrarian seeks opportunities to buy or sell specific investments when the majority of investors appear to be doing the opposite, to the point where that investment has become mispriced. While more "buy" candidates are likely to be identified during market declines (and vice versa), these opportunities can occur during periods when the overall market is generally rising or falling.
Similarity to value investing
Contrarian investing is related to
value investing in that the contrarian is also looking for mispriced investments and buying those that appear to be undervalued by the market. In "The Art of Contrary Thinking" (1954) by Humphrey B. Neill; considered influential by some in contrarian thinking, he notes it is easy to find something to go contrary to, but difficult to discover when everybody believes it. He concludes "when everybody thinks alike, everybody is likely to be wrong." Some well-known value investors such as
John Neff have questioned whether there is a such thing as a "contrarian", seeing it as essentially synonymous with value investing. One possible distinction is that a value stock, in finance theory, can be identified by financial metrics such as the
book value or
P/E ratio. A contrarian investor may look at those metrics, but is also interested in measures of "sentiment" regarding the stock among other investors, such as
sell-side analyst coverage and earnings forecasts,
trading volume
In capital markets, volume, or trading volume, is the amount (total number) of a security (or a given set of securities, or an entire market) that was traded during a given period of time. In the context of a single stock trading on a stock exchan ...
, and media commentary about the company and its business prospects.
In the example of a stock that has dropped because of excessive pessimism, one can see similarities to the "
margin of safety" that value investor
Benjamin Graham
Benjamin Graham (; Given name, né Grossbaum; May 9, 1894 – September 21, 1976) was a British-born American financial analyst, economist, accountant, investor and professor. He is widely known as the "father of value investing", and wrote two ...
sought when purchasing stocks—essentially, being able to buy shares at a discount to their
intrinsic value with an additional margin to adjust for possible errors in one's calculations. Arguably, that margin of safety is more likely to exist when a stock has fallen a great deal, and that type of drop is usually accompanied by negative news and general pessimism.
Notable contrarian investors
*
Bill Ackman
William Albert Ackman (born May 11, 1966) is an American billionaire hedge fund manager who is the founder and chief executive officer of Pershing Square Capital Management, a hedge fund management company. His investment approach has made him ...
is a contrarian investor who twice reinvested heavily in beaten-down
Valeant Pharmaceuticals against prevailing
market sentiments. Later, he short-sold
Herbalife, but was forced to take a large loss after the stock failed to fall as predicted.
*
Warren Buffett
Warren Edward Buffett ( ; born August 30, 1930) is an American investor and philanthropist who currently serves as the chairman and CEO of the conglomerate holding company Berkshire Hathaway. As a result of his investment success, Buffett is ...
is a famous contrarian, who believes the best time to invest in a stock is when
shortsightedness of the market has beaten down the price.
*
Dodge & Cox is an American investing firm whose approach has been characterized as contrarian.
*
Michael Lee-Chin is a Jamaican billionaire investor who is often associated with contrarian investing.
*
Jim Rogers
James Beeland Rogers Jr. (born October 19, 1942) is an American investor and financial commentator based in Singapore. He is the chairman of Beeland Interests, Inc. He was the co-founder of the Quantum Fund and Soros Fund Management. He was a ...
is an investor and author who is bullish on contrarian investing in Asian markets.
*
Marc Faber is a contrarian investor who publishes the ''Gloom Boom & Doom Report''.
*
David Dreman is a money manager often associated with contrarian investing. He has authored several books on the topic and writes the "Contrarian" column in ''
Forbes magazine''.
*
John Maynard Keynes
John Maynard Keynes, 1st Baron Keynes ( ; 5 June 1883 – 21 April 1946), was an English economist and philosopher whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments. Originall ...
was an early contrarian investor.
*
John Neff, who managed the Vanguard Windsor fund for many years, is also considered a contrarian, though he has described himself as a value investor (and questioned the distinction).
*
Mark Ripple is a money manager often described as a contrarian. He has authored a book covering the topic in detail.
*
Paul Tudor Jones is a contrarian investor who attempts to buy and sell turning points.
*
Howard Marks
Dennis Howard Marks (13 August 1945 – 10 April 2016) was a Welsh drug smuggler and author who achieved notoriety as an international Cannabis (drug), cannabis smuggler through high-profile court cases.
At his peak he claimed to have been sm ...
regularly focuses his client memos on contrarian investing.
* Humphrey B. Neill has been described as the father of contrary investing; see his book cited above.
*
Keith Gill is a deep value contrarian investor and YouTuber who championed
GameStop
GameStop Corp. is an American video game, consumer electronics, and gaming merchandise retailer, headquartered in Grapevine, Texas (a suburb of Dallas). The brand is the largest video game retailer worldwide. , the company operated 3,203 stor ...
, leading to over 10,000% gains and $44 million in 2 years from an initial $53,000 bet on the downtrodden stock.
*
Allan Gray was a noted South African contrarian investor that believed the best value was typically to be had when the market was down.
*
George Soros is often described as a visionary contrarian investor by analysts who cite his famous shorting of the yen and pound, an act that netted him $2 billion in profits.
Examples
Economist
John Maynard Keynes
John Maynard Keynes, 1st Baron Keynes ( ; 5 June 1883 – 21 April 1946), was an English economist and philosopher whose ideas fundamentally changed the theory and practice of macroeconomics and the economic policies of governments. Originall ...
was an early contrarian investor when he managed the endowment for
King's College, Cambridge
King's College, formally The King's College of Our Lady and Saint Nicholas in Cambridge, is a List of colleges of the University of Cambridge, constituent college of the University of Cambridge. The college lies beside the River Cam and faces ...
, from the 1920s to 1940s. While most
university endowments of the time invested almost exclusively in land and
fixed income
Fixed income refers to any type of investment under which the borrower or issuer is obliged to make payments of a fixed amount on a fixed schedule. For example, the borrower may have to pay interest at a fixed rate once a year and repay the pr ...
assets, Keynes was perhaps the first institutional investor to invest heavily in common stocks and international stocks. On average, Keynes's investments out-performed the U.K. market by more than 6% with a strategy similar to, but developed independently of, the
value investing paradigm of
Benjamin Graham
Benjamin Graham (; Given name, né Grossbaum; May 9, 1894 – September 21, 1976) was a British-born American financial analyst, economist, accountant, investor and professor. He is widely known as the "father of value investing", and wrote two ...
and
Charles Dodd.
Commonly used contrarian indicators for investor sentiment are
volatility indexes (informally also referred to as "fear indexes"), like
VIX, which by tracking the prices of
financial options gives a numeric measure of how pessimistic or optimistic market actors at large are. A low number in this index indicates a prevailing optimistic or confident investor outlook for the future, while a high number indicates a pessimistic outlook. By comparing the VIX to the major
stock indexes
In finance, a stock index, or stock market index, is an Index (economics), index that measures the performance of a stock market, or of a subset of a stock market. It helps investors compare current stock price levels with past prices to calcul ...
over longer periods of time, it is thought that peaks in this index might present good buying opportunities.
Another example of a simple contrarian strategy is
Dogs of the Dow. When purchasing the stocks in the
Dow Jones Industrial Average
The Dow Jones Industrial Average (DJIA), Dow Jones, or simply the Dow (), is a stock market index of 30 prominent companies listed on stock exchanges in the United States.
The DJIA is one of the oldest and most commonly followed equity indice ...
that have the highest relative
dividend yield
The dividend yield or dividend–price ratio of a share is the dividend per share divided by the price per share. It is also a company's total annual dividend payments divided by its market capitalization, assuming the number of shares is constan ...
, an investor is often buying many of the "distressed" companies among those 30 stocks. These "Dogs" have high yields not because dividends were raised, but rather because their share prices fell. The company is experiencing difficulties, or simply is at a low point in their
business cycle
Business cycles are intervals of general expansion followed by recession in economic performance. The changes in economic activity that characterize business cycles have important implications for the welfare of the general population, governmen ...
. By repeatedly buying such stocks, and selling them when they no longer meet the criteria, the "Dogs" investor is systematically buying the least-loved of the Dow 30, and selling them when they become loved again eventually.
When the
dot-com bubble
The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Interne ...
started to deflate, an investor would have profited by avoiding the technology stocks that were the subject of most investors' attention. Asset classes such as value stocks and
real estate investment trust
A real estate investment trust (REIT, pronounced "reet") is a company that owns, and in most cases operates, income-producing real estate. REITs own many types of real estate, including office and apartment buildings, studios, warehouses, hos ...
s were largely ignored by the financial press at the time, despite their historically low valuations, and many mutual funds in those categories lost assets. These investments experienced strong gains amidst the large drops in the overall US stock market when the bubble unwound.
The
Fidelity Contrafund
Fidelity Contrafund (symbol FCNTX) is a mutual fund operated and provided by Fidelity Investments. Its current manager is William Danoff, who has headed the fund since 1990. Contrafund's AUM (assets under management
In finance, assets under m ...
was founded in 1967 "to take a contrarian view, investing in out-of-favor stocks or sectors",
but over time has abandoned this strategy to become a
large cap growth fund.
Relationship to behavioral finance
Contrarians are attempting to exploit some of the principles of
behavioral finance
Behavioral economics is the study of the psychological (e.g. cognitive, behavioral, affective, social) factors involved in the decisions of individuals or institutions, and how these decisions deviate from those implied by traditional economi ...
, and there is significant overlap between these fields. For example, studies in behavioral finance have demonstrated that investors as a group tend to overweight recent trends when predicting the future; a poorly performing stock will remain bad, and a strong performer will remain strong. This lends credence to the contrarian's belief that investments may drop "too low" during periods of negative news, due to incorrect assumptions by other investors, regarding the long-term prospects for the company. Furthermore, Foye and Mramor (2016) find that country-specific factors have a strong influence on measures of value (such as the book-to-market ratio). This leads them to conclude that the reasons why value stocks outperform are both country-specific and behavioral.
See also
*
Bollinger Bands
*
Dow Jones Indexes
*
Value investing
References
External links
How to Use Patterns in Contrarian FX Trading
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Investment
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