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Common in
auto racing Auto racing (also known as car racing, motor racing, or automobile racing) is a motorsport involving the racing of automobiles A car or automobile is a motor vehicle with wheels. Most definitions of ''cars'' say that they run primaril ...
, contingency sponsorship is a form of
sponsorship Sponsoring something (or someone) is the act of supporting an event, activity, person, or organization financially or through the provision of products or services. The individual or group that provides the support, similar to a benefactor, is kn ...
whereby race teams place company decals on their vehicles in exchange for awards for winning or meeting certain performance goals. These awards can be monetary or can include credits for free or discounted equipment. The best known example of a series with many contingency sponsorships was the
NASCAR Cup Series The NASCAR Cup Series is the top racing series of the NASCAR, National Association for Stock Car Auto Racing (NASCAR). The series began in 1949 as the Strictly Stock Division, and from 1950 to 1970 it was known as the Grand National Division. ...
. The front fenders of the cars were mottled with rectangular decals that teams are either required or financially encouraged to display. Some of the more lucrative contingencies are the
Busch Pole Award The Busch Pole Award, also called the Anheuser-Busch Pole Award if the driver is under 21 years of age (minimum age for alcohol advertising and consumption), and previously the Coors Light Pole Award (2008-2017, except in NASCAR Camping World Truc ...
and the Sunoco Rookie of the Year Award. In 2018, NASCAR moved away contingency sponsorship stickers in the cars, instead granting such sponsors online sponsorship assets. Contingency sponsorship can sometimes include granting the right for the sponsor to use images of the driver and his car in promotional literature and advertising. Some contingencies require the team to use the sponsor's equipment in addition to displaying a decal.


References

Sponsorships Motorsport terminology {{marketing-stub