''Continental Classroom'' is a U.S.
educational television
Educational television or learning television is the use of television programs in the field of distance education. It may be in the form of individual television programs or dedicated specialty channels that is often associated with cable televis ...
program that was broadcast on the
NBC
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters ...
network five days a week in the early morning from 1958 to 1963, covering physics, chemistry, mathematics, and American government. It was targeted at teachers and college students and many institutions offered college credit for courses of which the broadcasts were the main component. The physics course was the first course in the subject available for credit nationwide and the government course was the first nationally broadcast TV course in social studies; the mathematics course has been called the first
MOOC
A massive open online course (MOOC ) or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, ma ...
(massive open online course) in statistics.
Background, production and format
The idea for the course came from the drive to upgrade science education in the US after the Soviet Union's successful launch of
Sputnik
Sputnik 1 (; see § Etymology) was the first artificial Earth satellite. It was launched into an elliptical low Earth orbit by the Soviet Union on 4 October 1957 as part of the Soviet space program. It sent a radio signal back to Earth for t ...
in 1957. Learning of a plan by the New York State Commissioner of Education,
James Allen, to spend $600,000 on a refresher course for science teachers, Edward Stanley, Director of Public Affairs and Education at NBC, decided the network could do the same nationwide for not much more money. The
American Association of Colleges for Teacher Education
The American Association of Colleges for Teacher Education (AACTE) is a nonprofit national alliance of education programs, which is dedicated to professional development of Pre-K-12 teachers and school leaders.
AACTE has 800 member institutions, ...
was also planning a pilot project on using television in teacher training. Major funding for the program came from the
Ford Foundation
The Ford Foundation is an American private foundation with the stated goal of advancing human welfare. Created in 1936 by Edsel Ford and his father Henry Ford, it was originally funded by a US$25,000 gift from Edsel Ford. By 1947, after the dea ...
and from various corporations.
[ John Crosby]
"Television and Radio"
'' Sarasota Herald-Tribune'' (Sarasota, Florida), January 16, 1959, p. 13.["TV Course Offers Chemistry, Physics"]
''The Victoria Advocate
''The Victoria Advocate'' is a daily newspaper independently published in Victoria, Texas. It is the second-oldest paper in Texas and the oldest west of the Colorado River, dating back to May 8, 1846, following the Battle of Palo Alto during the ...
'' (Victoria, Texas), October 4, 1959, p. 11C. The title came from a phrase Stanley used to explain the idea to
James Killian
James Rhyne Killian Jr. (July 24, 1904 – January 29, 1988) was the 10th president of the Massachusetts Institute of Technology, from 1948 until 1959.
Early life
Killian was born on July 24, 1904, in Blacksburg, South Carolina. His father w ...
, science advisor to
President Eisenhower
Dwight David "Ike" Eisenhower (born David Dwight Eisenhower; ; October 14, 1890 – March 28, 1969) was an American military officer and statesman who served as the 34th president of the United States from 1953 to 1961. During World War II, ...
.
[Carlisle, p. 48.] Physics for the nuclear age was the topic of the first year's course, which was broadcast from 6:30 to 7:00 in the morning Monday through Friday. The second course, in chemistry, was preceded by a rebroadcast of the physics course at 6:00 am.
[ Courses in mathematics and American government followed. The Ford Foundation withdrew its funding for the fourth season, and the network subsequently canceled the program. The fifth season was a rebroadcast of the fourth, the last program airing on May 17, 1963.]
Lecturers were paid $40,000 for a year of at least 130 half-hour lectures, and could have one or more paid assistants. They were given use of an apartment in Manhattan and their children were placed by NBC in good schools. They worked from outlines, rather than memorizing scripts. Each lecture was recorded in a four-hour studio session some two weeks ahead of the air date,[Stanley K. Derby]
"Continental Classroom: an Experiment in Educational Television"
''School Science and Mathematics'' 59.8 (November 1959) 651–59 (subscription required). usually in the afternoon by instructor preference. The first two seasons used three cameras; after the loss of the Ford Foundation support, this was reduced to two. The total budget was between $1.2 and $1.5 million a year.
The program attracted more viewers and a wider variety of viewers than NBC had expected: 400,000 for the physics course, 600,000 for chemistry, and one and a half million for American government, and including high-school classes (two of them for blind students), more than 800 engineers in the San Francisco Bay Area
The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Gov ...
, nuns, 500 inmates of San Quentin State Prison
San Quentin State Prison (SQ) is a California Department of Corrections and Rehabilitation state prison for men, located north of San Francisco in the unincorporated place of San Quentin in Marin County.
Opened in July 1852, San Quentin is th ...
in California, parents of students studying science, and other members of the public, including many 6–14-year-olds.[Carlisle, pp. 49–51.][Marcel C. LaFollette, ''Science on American Television: A History'', Chicago/London: University of Chicago, 2013, ]
p. 32
, one eighth of the viewers were teachers, four fifths of those science teachers. At its peak the program was shown on 172 stations, including some ABC
ABC are the first three letters of the Latin script known as the alphabet.
ABC or abc may also refer to:
Arts, entertainment, and media Broadcasting
* American Broadcasting Company, a commercial U.S. TV broadcaster
** Disney–ABC Television ...
and CBS affiliates and public television
Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financing ...
stations.["Continental Classroom", Wesley Hyatt, ''The Encyclopedia of Daytime Television'', New York: Billboard, 1997, , p. 105.] Each course had an accompanying textbook, and about an hour of homework was assigned for each lecture;[ local colleges and universities were free to impose their own requirements such as discussion sessions, and to determine fees, for students to receive credit for the course. More than 400 institutions offered courses built around the program, for credit ranging from zero to seven hours; the maximum number of students watching the program for credit in any season was under 5,000.] (The physics course was announced only about a month in advance of its start, causing logistical problems for colleges.[) In some markets, such as New York, the program was ultimately re-run in the afternoon, and tapes were produced that some colleges used.]David S. Moore
David Sheldon Moore is an American statistician, who is known for his leadership of statistics education for many decades.
Biography
David S. Moore received his A.B. from Princeton University and the Ph.D. from Cornell University in mathematics ...
Interview with Frederick Mosteller
(conducted on December 18, 1992), ''Journal of Statistics Education'' 1.1 (1993).
Season 1: Physics
The first course began on October 6, 1958, and consisted of 165 lectures under the title ''Atomic Age Physics'' by Harvey White, head of the physics department at the University of California, Berkeley
The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...
.[ It was the first nationwide course offered for credit in physics.][ White, described by '']Time
Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'' as looking "like an insomniac alchemist" on the program,[ had seven ]Nobel Prize
The Nobel Prizes ( ; sv, Nobelpriset ; no, Nobelprisen ) are five separate prizes that, according to Alfred Nobel's will of 1895, are awarded to "those who, during the preceding year, have conferred the greatest benefit to humankind." Alfre ...
winners appear as guest lecturers,[ one of them being ]Carl D. Anderson
Carl David Anderson (September 3, 1905 – January 11, 1991) was an American physicist. He is best known for his discovery of the positron in 1932, an achievement for which he received the 1936 Nobel Prize in Physics, and of the muon in 1936.
...
.
Season 2: Chemistry
For the second season, on chemistry, the lecturer was John F. Baxter
John is a common English name and surname:
* John (given name)
* John (surname)
John may also refer to:
New Testament
Works
* Gospel of John, a title often shortened to John
* First Epistle of John, often shortened to 1 John
* Second E ...
of the University of Florida
The University of Florida (Florida or UF) is a public land-grant research university in Gainesville, Florida. It is a senior member of the State University System of Florida, traces its origins to 1853, and has operated continuously on its ...
, and NBC broadcast the program in color.[ Nobel Prize winner ]Glenn Seaborg
Glenn Theodore Seaborg (; April 19, 1912February 25, 1999) was an American chemist whose involvement in the synthesis, discovery and investigation of ten transuranium elements earned him a share of the 1951 Nobel Prize in Chemistry. His work in ...
, then Chancellor at Berkeley, appeared on the first broadcast of the season. The physics course was repeated during the preceding half hour,[ and chemists and physicists began watching each other's programs in addition.
]
Season 3: Mathematics
The ''Contemporary Mathematics'' course that began in fall 1960 was divided in two ways: each week, the Monday, Wednesday, and Friday classes were for college students and the Tuesday and Thursday classes for teachers; and in addition, the first half of the course was ''Modern Algebra'', taught by John Kelley of Berkeley and Julius J. Hlavaty of DeWitt Clinton High School
, motto_translation = Without Work Nothing Is Accomplished
, image = DeWitt Clinton High School front entrance IMG 7441 HLG.jpg
, seal_image = File:Clinton News.JPG
, seal_size = 124px
, ...
, New York, respectively, and the second ''Probability and Statistics'', taught by Frederick Mosteller
Charles Frederick Mosteller (December 24, 1916 – July 23, 2006) was an American mathematician, considered one of the most eminent statisticians of the 20th century. He was the founding chairman of Harvard's statistics department from 195 ...
, chairman of the department of statistics at Harvard University
Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of high ...
, and Paul Clifford of Montclair State College
Montclair State University (MSU) is a public research university in Montclair, New Jersey, with parts of the campus extending into Little Falls. As of fall 2018, Montclair State was, by enrollment, the second largest public university in New ...
.[Carlisle, pp. 50–51.]G. Baley Price
G. Baley Price (14 March 1905, Brookhaven, Mississippi – 7 November 2006, Lawrence, Kansas) was an American mathematician and historian of American mathematics. He was a president of the Mathematical Association of America.
Career
After gradua ...
, "The Mathematical Scene, 1940–1965", in ''A Century of Mathematics in America, Part 1'', ed. Peter Duren with Richard A. Askey and Uta C. Merzbach, History of Mathematics 1, Providence, Rhode Island: American Mathematical Society
The American Mathematical Society (AMS) is an association of professional mathematicians dedicated to the interests of mathematical research and scholarship, and serves the national and international community through its publications, meetings ...
, 1988, corrected repr. 1989, , pp. 379–404
p. 398
The number of institutions offering credit for the course rose that year; probability was not commonly offered at the time.[ Exams were mailed out to participating institutions. According to Mosteller, more than 75,000 students took the probability and statistics course for credit at 320 colleges.][Rick Wicklin]
blog, SAS Institute
SAS Institute (or SAS, pronounced "sass") is an American multinational developer of analytics software based in Cary, North Carolina. SAS develops and markets a suite of analytics software ( also called SAS), which helps access, manage, anal ...
, October 2, 2013. Some high schools also gave credit for it. Gottfried Noether
Gottfried Emanuel Noether (7 January 1915 – 22 August 1991) was a German-born American statistician and educator; one of the third generation of a famous family of mathematicians: he was the son of Fritz Noether and nephew of Emmy N ...
, then at Boston University
Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original c ...
, helped develop the course and administer it at the institutional level.[
]
Seasons 4 and 5: Government
The course in government was titled ''American Government: Structure and Function'' and taught by Peter H. Odegard
Peter H. Odegard (April 5, 1901 – December 6, 1966) was an American political scientist and college administrator. A specialist in the study of propaganda, he was special assistant to the Secretary of the Treasury at the start of the World War ...
, chairman of the political science department at Berkeley.[Carlisle, pp. 51–52.] It was the first college-credit course in social studies to be available on national television; the audience included over half the high-school social science teachers in the US.
For the fifth season, in 1962–63, there were plans for a course in economics, but NBC decided the cost of the program was too high, and instead the government course was repeated.[
]
''Education Exchange''
In the 1963–64 season ''Continental Classroom'' became ''Education Exchange'', which aired for the last time on December 18, 1964.[ This took the form of short courses on specific topics developed by outside agencies, such as a 20-day series on safety, and series titled ''Wall Street for Everyone'' and ''Sex in American Culture''.
]
Reception
In its first season the program won the 1958 Peabody Award
The George Foster Peabody Awards (or simply Peabody Awards or the Peabodys) program, named for the American businessman and philanthropist George Peabody, honor the most powerful, enlightening, and invigorating stories in television, radio, and ...
for Television Education and the 1958 Sylvania Television Award
The Sylvania Awards were given by the television manufacturer Sylvania Electric Products for various categories of television performance, broadcasting, scripts, music and other aspects of production between 1951 and 1959. In their day they rivaled ...
for Outstanding Public Service Series.
Stanley of NBC said that Alexander Stoddard, the former superintendent of schools in Los Angeles, had told him ''Continental Classroom'' was "the most significant thing that happened in American education in the last 100 years" and that the League of Women Voters had been convinced NBC had produced the government course "just for them". Teachers taking the courses for in-service credit reported that they were useful for keeping up to date, even for recent graduates.[Donald H. Dooley]
"Chemistry at the Crack of Dawn"
''The Milwaukee Journal
The ''Milwaukee Journal Sentinel'' is a daily morning broadsheet printed in Milwaukee, Wisconsin, where it is the primary newspaper. It is also the largest newspaper in the state of Wisconsin, where it is widely distributed. It is currently o ...
'', February 21, 1960, p. 26. In 1992, David S. Moore
David Sheldon Moore is an American statistician, who is known for his leadership of statistics education for many decades.
Biography
David S. Moore received his A.B. from Princeton University and the Ph.D. from Cornell University in mathematics ...
looked back on it as "quite remarkable", a precursor of programs for highly motivated learners like the National Technological University
The National Technological University ( es, Universidad Tecnológica Nacional, UTN) is a country-wide List of universities in Argentina, national university in Argentina, and considered to be among the top engineering schools in the country. Hos ...
.[ The statistics and probability course has been called the first ]MOOC
A massive open online course (MOOC ) or an open online course is an online course aimed at unlimited participation and open access via the Web. In addition to traditional course materials, such as filmed lectures, readings, and problem sets, ma ...
in statistics.[
]
See also
* Sunrise Semester
References
Further reading
* National Broadcasting Company
The National Broadcasting Company (NBC) is an American English-language commercial broadcast television and radio network. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are ...
. ''The Story of Continental Classroom on the NBC Television Network''. New York, 958
Year 958 ( CMLVIII) was a common year starting on Friday (link will display the full calendar) of the Julian calendar.
Events
By place
Byzantine Empire
* October / November – Battle of Raban: The Byzantines under John Tzimiske ...
.
* Frederick Mosteller
"Continental Classroom's TV Course in Probability and Statistics"
''The American Statistician'' 16.5, December 1962, pp. 20–25.
* Edward J. Robinson and Otto Lerbinger
"Subjective Reactions of Students to a Programed Workbook for a Continental Classroom Course"
''Audiovisual Communication Review'' 11.6, November 1963, pp. 241–52 (pdf).
* Frederick Mosteller, ed. Stephen E. Fienberg, David C. Hoaglin, and Judith M. Tanur. ''The Pleasures of Statistics: The Autobiography of Frederick Mosteller''. New York: Springer, 2010, {{ISBN, 9780387779553. pp. 259–64.
NBC original programming
1958 American television series debuts
1963 American television series endings
Adult education television series