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A content designer is tasked with communicating information in the best way possible. An effective content designer is expected to be skilled in language(s), psychology, user experience (UX), graphic design, and the technical requirements of front-end development. A content designer is an expert across various media, and is skilled in drafting compelling text, images, and videos. Content designers are skilled researchers who investigate their target audience to create effective content. They can act as user advocates during engineering and design processes with a goal of making content easily accessible for their audience. Furthermore, they manage and update the content to ensure its up to date and useful. The term "content designer" originated in big technology, however, it is also used in online marketing, sound design, or government publishing. Content designers can work on the web, in print, or on digital services and applications.


Content design in government

Content designers working for government have to explain complicated information as clearly as possible. It is a form of User centred design. Content design is not editorial writing. According to Sarah Winters (was Richards) of Content Design London: Content designers use data and testing to understand what people need and then try to meet those needs. This can help citizens understand their rights and obligations, and use government services. Content designers make information easy to find, simple to understand, and accessible to everyone. Content designer is a defined role in the UK government civil service and in the Australian government. In the UK government: In Singapore, the Design Skills Framework includes the roles of Content writer and Content strategist, rather than a Content designer.


Content design in marketing

Content designers are often involved in online marketing, and usually focus on animated graphics, texts, videos, and sound depending on the message and the target audience. Most content designers produce their own content from scratch and work on their project individually, often using social media. The duties of a content designer vary, depending on the type of company, and the projects they are developing. The format of the content usually specifies a more specific title such as
animator An animator is an artist who creates images, known as frames, which give an illusion of movement called animation when displayed in rapid sequence. Animators can work in a variety of fields including film, television, and video games. Animat ...
for motion graphics,
writer A writer is a person who uses written words in different writing styles, genres and techniques to communicate ideas, to inspire feelings and emotions, or to entertain. Writers may develop different forms of writing such as novels, short sto ...
for textual content, instructional designer for educational content, or a
programmer A programmer, computer programmer or coder is an author of computer source code someone with skill in computer programming. The professional titles Software development, ''software developer'' and Software engineering, ''software engineer' ...
for automated program/data-driven content. Most content designers must create or draw original work which is relevant to a specific topic or message they wish to communicate. An important function of this job type is being able to adapt to new advances in coding and design. Content designers also create new codes and templates, and often keep themselves updated by acquiring new technical skills.


Web developer vs. web designer

Content designers who specialize in programming might deliberate the role of a ''
web developer A web developer is a programmer who develops World Wide Web applications using a client–server model. The applications typically use HTML, CSS, and JavaScript in the client, and any general-purpose programming language in the server. is used ...
'' versus ''
web design Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; user interface design (UI design); authoring, including standardised code a ...
er.'' Web developers deal with the non-design aspect of building websites, which includes coding and writing markup and site hierarchy, including: client-side coding, server-side coding, and database technology. Web developers require a more intense education than web designers in order to create a website. Generally, web developers excel at coding and the technical aspects of
web programming Web development is the work involved in developing a website for the Internet (World Wide Web) or an intranet (a private network). Web development can range from developing a simple single static page of plain text to complex web applications, ...
. Web designers create content, whereas web developers must create code that is easy to read; together they create user-friendly, and an overall enjoyable experience for the user to navigate. Web designers use graphics and graphic design software to create visuals for a website. They then use coding to make it available online. Designers are creative and use both intuition and imagination. However, web designers express more concern with the look of a website than how technically sound it is. They often rely on a web developer to build a website from the ground up and know all the specific languages for that website. Overall, online representation of a business through websites as a result of web development has made an impact on modern day society. Web developing serves a platform to promote online marketing for a business allowing it to gain global exposure. Millions of online users are able to engage with their favorite businesses thanks to web developing. Web design and development introduce a convenient way to maneuver through websites. A simple design that easily engages users is an effective outcome. Web designs are constantly updated in order to stay relevant for its users. The aesthetic of a website translates how well users are attracted to use a website.


See also

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Communication design Communication design is a mixed discipline between design and information-development concerned with how media communicate with people. A communication design approach is concerned with developing the message and aesthetics in media. It also crea ...
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Content management Content management (CM) are a set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. When stored and accessed via computers, this information may be more specifically referre ...
* Content strategy *
Copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to incre ...
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Graphic designer A graphic designer is a practitioner who follows the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming ...
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Interaction design Interaction design, often abbreviated as IxD, is "the practice of designing interactive digital products, environments, systems, and services." While interaction design has an interest in form (similar to other design fields), its main area of foc ...
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Service design Service design is the activity of planning and arranging people, infrastructure, communication and material components of a service in order to improve its quality, and the interaction between the service provider and its users. Service design m ...
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Technical writer A technical writer is a professional communicator whose task is to convey complex information in simple terms to an audience of the general public or a very select group of readers. Technical writers research and create information through a vari ...
* User centred design *
User experience design User experience design (UX design, UXD, UED, or XD), upon which is the centralized requirements for "User Experience Design Research" (also known as UX Design Research), defines the experience a user would go through when interacting with a compa ...


References

{{DEFAULTSORT:Content Designer Usability Content designers