The company P is a

Swedish Swedish or ' may refer to: Anything from or related to Sweden, a country in Northern Europe. Or, specifically: * Swedish language, a North Germanic language spoken primarily in Sweden and Finland ** Swedish alphabet, the official alphabet used by ...

production company A production company, production house or production studio is a studio that creates works in the fields of performing arts, new media art, film, television show, television, radio, comics, interactive arts, video games, websites, music, and video ...

that creates participant based pervasive and transmedia

entertainment Entertainment is a form of activity that holds the attention and Interest (emotion), interest of an audience or gives pleasure and delight. It can be an idea or a task, but it is more likely to be one of the activities or events that have deve ...

. The company P is known for its Emmy Award-winning production '' The Truth About Marika'' and Emmy Award nominee '' The Conspiracy For Good''. Marika is known as the first fully immersive TV tie-in.

Television and transmedia credits

*'' The Truth About Marika'' (2007) *''Dollplay'' (2009) *'' The Conspiracy For Good'' (2011)

Dollplay

On February 9, 2009, Fox launched ''Dollplay,'' a participation drama centered on ''Dollhouse''. As an interactive webisodes and forum, Dollplay is more content to the canons of the show, as well as a viral marketing campaign. The campaign asked users on the Fox ''Dollhouse'' website to "Save Hazel!" Hazel is a character trapped inside the Dollhouse in real-time. The campaign is called "Dollplay" according to the official FOX press release. Dollplay is created by The company P "a radical production outfit from Sweden". Five videos released in a four-hour span show Hazel entering a room, turning on the light, and messing with a computer. That's when the room locks her in and it starts to move. She approaches the camera and yells for help and the transmission cuts off. On February 12, 2009, Fox opened the website up to further exploration, and interaction with the main character is now possible via Webcam. It is not yet clear how the character in the viral marketing campaign relates to the TV show ''Dollhouse'', but both deal with science fiction and mind control. On February 28, 2009, the ''Dollplay'' alternate-reality game ended with players saving the fictional Hazel. After Hazel is saved, she tells people that there are "Dollhouses" all over the world that imprint them and change them; these include schools, parents, religion and government. She essentially tells people to think for themselves and then leaves the container she is trapped in and the game ends.

Awards and recognition

In 2007 The company P together with

Swedish Television Sveriges Television AB ("Sweden's Television aktiebolag, Stock Company"), shortened to SVT (), is the Sweden, Swedish national public broadcasting, public television broadcaster, funded by a public service tax on personal income set by the Riksd ...

created The Truth About Marika that won an International Interactive

Emmy Award The Emmy Awards, or Emmys, are an extensive range of awards for artistic and technical merit for the television industry. A number of annual Emmy Award ceremonies are held throughout the year, each with their own set of rules and award categor ...

for Best Interactive TV-service in April 2008. In 2011 The Conspiracy For Good was nominated for an International Digital

in the category Digital program: Fiction. In 2011 the project also won the Banff World Media Awards for Best Cross Platform and Best In Interactive. The Conspiracy For Good was also a

South by Southwest South by Southwest (SXSW) is an annual conglomeration of parallel film, interactive media, and music festivals and Convention (meeting), conferences organized jointly that take place in mid-March in Austin, Texas. It began in 1987 and has conti ...

Award finalist and Webby Award Honoree.

References

External links

The company P
- Official site {{DEFAULTSORT:The Company P Television production companies of Sweden