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A connotation is a commonly understood
cultural Culture () is an umbrella term which encompasses the social behavior, institutions, and norms found in human societies, as well as the knowledge, beliefs, arts, laws, customs, capabilities, and habits of the individuals in these groups.Tylor ...
or emotional association that any given word or phrase carries, in addition to its explicit or literal
meaning Meaning most commonly refers to: * Meaning (linguistics), meaning which is communicated through the use of language * Meaning (philosophy), definition, elements, and types of meaning discussed in philosophy * Meaning (non-linguistic), a general te ...
, which is its denotation. A connotation is frequently described as either positive or negative, with regard to its pleasing or displeasing emotional connection. For example, a stubborn person may be described as being either ''strong-willed'' or ''pig-headed''; although these have the same literal meaning (''stubborn''), ''strong-willed'' connotes admiration for the level of someone's will (a positive connotation), while ''pig-headed'' connotes frustration in dealing with someone (a negative connotation).


Usage

"Connotation" branches into a mixture of different meanings. These could include the contrast of a word or phrase with its primary,
literal Literal may refer to: * Interpretation of legal concepts: ** Strict constructionism ** The plain meaning rule (a.k.a. "literal rule") * Literal (mathematical logic), certain logical roles taken by propositions * Literal (computer programmin ...
meaning (known as a denotation), with what that word or phrase specifically denotes. The connotation essentially relates to how anything may be associated with a word or phrase; for example, an implied value, judgement or feelings.


Logic

In
logic Logic is the study of correct reasoning. It includes both formal and informal logic. Formal logic is the science of deductively valid inferences or of logical truths. It is a formal science investigating how conclusions follow from premis ...
and
semantics Semantics (from grc, σημαντικός ''sēmantikós'', "significant") is the study of reference, meaning, or truth. The term can be used to refer to subfields of several distinct disciplines, including philosophy, linguistics and compu ...
, ''connotation'' is roughly synonymous with ''
intension In any of several fields of study that treat the use of signs — for example, in linguistics, logic, mathematics, semantics, semiotics, and philosophy of language — an intension is any property or quality connoted by a word, phrase, or ano ...
''. Connotation is often contra