is a

pop Pop or POP may refer to: Arts, entertainment, and media * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop! (British group), a UK pop group * Pop! featuring Angie Hart, an Australian band Album ...

song by the Japanese duo and idol unit

ClariS Claris International Inc., formerly FileMaker Inc., is a computer software development company formed as a subsidiary company of Apple Inc., Apple Computer (now Apple Inc.) in 1987. It was given the source code and copyrights to several program ...

, written by Shō Watanabe. It was released as the unit's second

single Single may refer to: Arts, entertainment, and media * Single (music), a song release Songs * "Single" (Natasha Bedingfield song), 2004 * "Single" (New Kids on the Block and Ne-Yo song), 2008 * "Single" (William Wei song), 2016 * "Single", by ...

on February 2, 2011, by

SME Records , often abbreviated as SMEJ or simply SME, and also known as Sony Music Japan for short (stylized as ''SonyMusic''), is a Japanese music arm for Sony. Founded in 1968 as CBS/Sony, SMEJ is directly owned by Sony Group Corporation and is opera ...

. The song was used as the opening theme to the 2011

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

series ''

Puella Magi Madoka Magica , also known simply as ''Madoka Magica'', is a Japanese anime television series created by Magica Quartet, and animated by Shaft. The story follows a group of middle school girls, led by protagonist Madoka Kaname, who make supernat ...

''. A

music video A music video is a video that integrates a song or an album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to ...

was produced for "Connect", directed by Takumi Shiga. The single peaked at No. 5 on Japan's weekly

Oricon , established in 1999, is the holding company at the head of a Japanese corporate group that supplies statistics Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that ...

singles chart, and was later awarded a Gold Disc by the

Recording Industry Association of Japan The is an industry trade group composed of Japanese corporations involved in the music industry. It was founded in 1942 as the Japan Phonogram Record Cultural Association, and adopted its current name in 1969. The RIAJ's activities include pro ...

for having exceeded 100,000 copies shipped in a single year.

Composition

"Connect" is a

J-pop J-pop (often stylized in all caps; an abbreviated form of "Japanese popular music"), natively known simply as , is the name for a form of popular music that entered the musical mainstream of Japan in the 1990s. Modern J-pop has its roots in trad ...

song with

instrumentation Instrumentation is a collective term for measuring instruments, used for indicating, measuring, and recording physical quantities. It is also a field of study about the art and science about making measurement instruments, involving the related ...

from

piano A piano is a keyboard instrument that produces sound when its keys are depressed, activating an Action (music), action mechanism where hammers strike String (music), strings. Modern pianos have a row of 88 black and white keys, tuned to a c ...

violin The violin, sometimes referred to as a fiddle, is a wooden chordophone, and is the smallest, and thus highest-pitched instrument (soprano) in regular use in the violin family. Smaller violin-type instruments exist, including the violino picc ...

acoustic guitar An acoustic guitar is a musical instrument in the string family. When a string is plucked, its vibration is transmitted from the bridge, resonating throughout the top of the guitar. It is also transmitted to the side and back of the instrument, ...

electric guitar An electric guitar is a guitar that requires external electric Guitar amplifier, sound amplification in order to be heard at typical performance volumes, unlike a standard acoustic guitar. It uses one or more pickup (music technology), pickups ...

drums The drum is a member of the percussion instrument, percussion group of musical instruments. In the Hornbostel–Sachs classification system, it is a membranophones, membranophone. Drums consist of at least one Acoustic membrane, membrane, c ...

, and a

synthesizer A synthesizer (also synthesiser or synth) is an electronic musical instrument that generates audio signals. Synthesizers typically create sounds by generating waveforms through methods including subtractive synthesis, additive synthesis a ...

. According to a book of

sheet music Sheet music is a handwritten or printed form of musical notation that uses musical symbols to indicate the pitches, rhythms, or chords of a song or instrumental musical piece. Like its analogs – printed Book, books or Pamphlet, pamphlets ...

published by Shinko Music Entertainment, it is set in

common time A time signature (also known as meter signature, metre signature, and measure signature) is an indication in music notation that specifies how many note values of a particular type fit into each measure ( bar). The time signature indicates the ...

and moves at a

tempo In musical terminology, tempo (Italian for 'time'; plural 'tempos', or from the Italian plural), measured in beats per minute, is the speed or pace of a given musical composition, composition, and is often also an indication of the composition ...

of 175 beats per minute. Beginning in the

D minor D minor is a minor scale based on D, consisting of the pitches D, E, F, G, A, B, and C. Its key signature has one flat. Its relative major is F major and its parallel major is D major. The D natural minor scale is: Changes needed ...

key, the

introduction Introduction, The Introduction, Intro, or The Intro may refer to: General use * Introduction (music), an opening section of a piece of music * Introduction (writing), a beginning section to a book, article or essay which states its purpose and g ...

starts with only piano accompanying ClariS' vocals in the

chorus Chorus may refer to: Music * Chorus (song), the part of a song that is repeated several times, usually after each verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in whic ...

melody. A

bridge A bridge is a structure built to Span (engineering), span a physical obstacle (such as a body of water, valley, road, or railway) without blocking the path underneath. It is constructed for the purpose of providing passage over the obstacle, whi ...

is used in

G-flat major G-flat major is a major scale based on G♭ (musical note), G, consisting of the pitches G, A♭ (musical note), A, B♭ (musical note), B, C♭ (musical note), C, D♭ (musical note), D, E♭ (musical note), E, and F (musical note), F. Its key si ...

with added drums and violin to transition into the first verse in

C minor C minor is a minor scale based on C, consisting of the pitches C, D, E, F, G, A, and B. Its key signature consists of three flats. Its relative major is E major and its parallel major is C major. The C natural minor scale is: Cha ...

, which shifts back to G-flat major with the chorus. After another bridge, still in G-flat major, this pattern is repeated for the second verse and chorus featuring the same music with different lyrics. The second key shift from C minor to G-flat major is the final key change of the song. A

break Break or Breaks or The Break may refer to: Time off from duties * Recess (break), time in which a group of people is temporarily dismissed from its duties * Break (work), time off during a shift/recess ** Coffee break, a short mid-morning rest ...

is used to transition into a short third verse, followed by the chorus as the outro. A coda is used to close the song. When Shō Watanabe was writing the song,

Aniplex Aniplex, Inc. (株式会社アニプレックス, ''Kabushiki-gaisha Anipurekkusu'') is a Japanese entertainment company and a subsidiary of Sony, Sony Group Corporation, founded in September 1995 by Sony Music Entertainment Japan. The company fo ...

producer Atsuhiro Iwakami intervened to change it from its original composition to what it eventually became. Clara initially found it difficult to express her emotion in the first half of the song, so she carefully sang without putting in too much strain on herself. Clara and Alice were able to easily empathize with the lyrics. The cover artwork features multicolored candy balls formed into "ClariS", and the art direction and design was handled by Motohiro Yamazaki.

Release and reception

"Connect" was released in a regular edition and two limited editions on February 2, 2011, as a CD by SME Records in Japan. One of the limited edition versions was packaged with ''

'' artwork and also contained a short version of "Connect" instead of its instrumental version. The other limited edition version came bundled with a DVD containing the

for "Connect". The song peaked at No. 5 on Japan's weekly

singles chart and charted for 53 weeks. "Connect" debuted and peaked on the ''

Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...

Japan Hot 100 The ''Billboard Japan'' Hot 100 is a record chart in Japan for songs. It has been compiled by ''Billboard Japan'' and Hanshin Contents Link since February 2008. The chart is updated every Wednesday at Billboard-japan.com ( JST) and every Thursday ...

at No. 17. In January 2012, "Connect" was certified gold by the

(RIAJ) for having exceeded 100,000 copies shipped in a single year.

Music video

The

is entirely computer-generated and is directed by Takumi Shiga. It begins with the image of a revolving

carousel A carousel or carrousel (mainly North American English), merry-go-round (International English), or galloper (British English) is a type of amusement ride consisting of a rotating circular platform with seats for riders. The seats are tradit ...

orbited by two small balls, one pink and the other blue. Throughout the video, various objects are primarily shown revolving while surrounded by numerous multicolored balls, though most of the images consist of fruits and desserts. Other objects shown less prominently include such things as scissors,

high heels High-heeled shoes, also known as high heels (colloquially shortened to heels), are a type of shoe with an upward-angled sole. The heel in such shoes is raised above the ball of the foot. High heels cause the legs to appear longer, make the we ...

, a clock, a set of doors and an eyeball. The video concludes with the two pink and blue balls orbiting continuously closer to each other until they overlap.

Track listing

Personnel

;ClariS *Clara – vocals *Alice – vocals ;Production *Takashi Koiwa – mixer *Kōtarō Kojima – mastering *Motohiro Yamazaki – art direction, design

Charts

References

{{authority control 2011 singles 2011 songs ClariS songs Animated series theme songs SME Records singles Puella Magi Madoka Magica songs