Conductor, founded in 2006, started as a marketing services company. In 2010, it launched its cloud-based software platform called Conductor Searchlight, which supports

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of Web traffic, website traffic to a website or a web page from web search engine, search engines. SEO targets unpaid search traffic (usually referred to as ...

(SEO) and content marketing. The platform also offers suggestions for optimizing

digital marketing Digital marketing is the component of marketing that uses the Internet and online-based Information technology, digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and service ...

metrics and increasing revenue. In 2018, it was announced that

WeWork WeWork Inc., headquartered in New York City, is a provider of coworking spaces, including physical and virtual shared spaces, in approximately 600 buildings in 125 cities. WeWork was founded in 2010 by Adam Neumann and Miguel McKelvey. Ove ...

would acquire Conductor. However, in 2019, the company spun off from WeWork to become an independent employee-owned company, with all its employees becoming co-founders.

Insight Stream

In 2016, Conductor introduced Insight Stream, a solution that combines data from multiple marketing technologies, including Deepcrawl, Dragon Metrics, and

Google Search Console Google Search Console (formerly Google Webmaster Tools) is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and search engine optimization, optimize visibility of their websites. Until 20 ...

, into a single stream.

The Conductor Foundation

The Conductor Foundation, the philanthropic branch of Conductor, aims to provide annual grants to mission-based organizations that include access to the company's technology and support with

History

Conductor was established by Jeremy hurDuboys and Seth Besmertnik in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

in 2006.Conductor provides search engine optimization measurement and optimization tools.
/ref> In 2012, the company was 38th on the Inc. 500 list of US companies, which ranks companies by their highest growth percentage, and received

US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...

20 million in financing. In 2014, the company opened an office in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

. In February 2015, Conductor received a $27 million Series D round of funding, with Seth Besmertnik as

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

. In March 2018, it was announced that

was acquiring Conductor. On December 12, 2019, it was announced that Conductor would become an independent employee-owned company after spinning off from WeWork. On February 16, 2022, Conductor acquired ContentKing, a real-time SEO monitoring platform, after securing $150 million in funding. On February 7, 2023, Conductor acquired enterprise SEO platform Search Metrics for undisclosed term

References

{{reflist, 30em WeWork Marketing companies established in 2006 2018 mergers and acquisitions Search engine optimization companies Search engine optimization consultants Defunct software companies of the United States Defunct computer companies based in New York (state) Companies based in New York City Software companies established in 2006 2006 establishments in New York City 2019 mergers and acquisitions