CompreBem was a supermarket chain in

São Paulo São Paulo (; ; Portuguese for 'Paul the Apostle, Saint Paul') is the capital of the São Paulo (state), state of São Paulo, as well as the List of cities in Brazil by population, most populous city in Brazil, the List of largest cities in the ...

and

Rio de Janeiro Rio de Janeiro, or simply Rio, is the capital of the Rio de Janeiro (state), state of Rio de Janeiro. It is the List of cities in Brazil by population, second-most-populous city in Brazil (after São Paulo) and the Largest cities in the America ...

states, in

Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...

, owned by

Grupo Pão de Açúcar Companhia Brasileira de Distribuição, or GPA (from its former name Grupo Pão de Açúcar), is the biggest Brazilian company engaged in business retailing of food, general merchandise, electronic goods, home appliances and other products from i ...

. This banner's origins start by the Pão de Açúcar acquisition of the Comprebem (with a lowercase "B") supermarket chain in northeastern

, which was rebranded as Pão de Açúcar Comprebem, and eventually absorbed into

Pão de Açúcar Sugarloaf Mountain (, ) is a peak situated in Rio de Janeiro, Brazil, on a peninsula at the mouth of Guanabara Bay. Rising above the harbor, the peak is named for its resemblance to the traditional shape of concentrated refined loaf suga ...

. In the early 2000s, the group acquired São Paulo-based Barateiro Supermercados, which was to become the present CompreBem a few years later. Initially, the CompreBem Barateiro brand was launched, in advertising and own-brand products. Then, after the takeover of Sé Supermercados by CBD, some Sé stores were rebranded as CompreBem (without the "Barateiro" name), with the remainder rebranded as Pão de Açúcar. By 2003, the Barateiro brand was phased out, with all Barateiro stores rebranded as CompreBem. Grupo Pão de Açúcar briefly used the Barateiro brand in

Rio de Janeiro State Rio de Janeiro () is one of the 27 federative units of Brazil. It has the second largest economy of Brazil, with the largest being that of the state of São Paulo. The state, which has 8.2% of the Brazilian population, is responsible for 9.2% of ...

, by the acquisition of ABC Supermercados, and subsequent rebranding as ABC Barateiro. These stores are now branded as ABC CompreBem, but this branding will be phased out in the near future. In 2016, GPA decided to rescue the CompreBem brand in the relationship program called "Aliado CompreBem," inspired by a model originally implemented by Grupo Éxito, a subsidiary of Grupo Casino (GPA's parent company) in Colombia. In it, small independent supermarkets make purchases to supply their stores with the same stocks available under GPA's banners at reduced prices. In exchange, the company offers to paint the storefront with the brand "Aliado CompreBem" as long as the aliado maintains regular purchases with the company.

References

External links

CompreBem
Defunct companies of Brazil Defunct supermarkets Supermarkets of Brazil GPA (company) {{Brazil-company-stub