{{Multiple issues, {{more footnotes, date=October 2020{{refimprove, date=October 2020 A communications manager, sometimes called ''public relations manager'' or ''pr manager'', is a person entrusted with the

management Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...

(planning, implementation and controlling) of strategic, goal-oriented communication processes between organizations (companies, associations, authorities, NGOs, etc.) and their respective stakeholders. Typical job titles for communications managers are - depending on their level - ''Communications manager'', Communications Director, ''Vice President Communications'' and

Chief Communications Officer The public relations officer (PRO) or chief communications officer (CCO) or corporate communications officer is a C-suite level officer responsible for communications, public relations, and/or public affairs in an organization. Typically, the CCO ...

(CCO). The activity is not to be equated with that of the press or media

spokesperson A spokesperson, spokesman, or spokeswoman, is someone engaged or elected to speak on behalf of others. Duties and function In the present media-sensitive world, many organizations are increasingly likely to employ professionals who have receiv ...

, who is only responsible for communication with the media ( media relations). However, the area of media relations makes up a large (but declining) area of work for communication managers.Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD, p. 77. Online
PDF

Fields of work

Communication managers work in commercial enterprises, government organizations/authorities,

non-governmental organizations A non-governmental organization (NGO) or non-governmental organisation (see spelling differences) is an organization that generally is formed independent from government. They are typically nonprofit entities, and many of them are active in ...

(associations and other NGOs), scientific institutions, parties and other organizations. The areas in which communication managers work include the following communication disciplines: * Media relations * Internal communications * Marketing communications * Public affairs (representation of interests and lobbying) * Sales communications * Investor relations Typical tasks and objectives include: * overall management of strategic communications * the evaluation of communication activities and measurement of success (communication controlling) * brand communications * internal advice and training * CSR communications

Professional associations

Communications manager is a profession, with professional organizations on international, national and regional levels: *

European Association of Communication Directors The European Association of Communication Directors (EACD) is a multi-field network for communication professionals across Europe. The EACD was founded in Brussels in November 2006 by over 100 in-house communicators from 23 countries. As of March 2 ...

(EACD), the professional association for senior communication managers (communication directors) in companies, headquartered in Brussels

Prominent examples

Prominent examples of high-level communications managers include: * the current

White House Communications Director The White House communications director or White House director of communications, also known officially as Assistant to the President for Communications, is part of the senior staff of the president of the United States. The officeholder is resp ...

* the current Downing Street Director of Communications to the Prime Minister of the United Kingdom

Weblinks

* Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). European Communication Monitor 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries. Brussels: EUPRERA/EACD. Online
PDF

References

Public relations people by role Management occupations Corporate titles Communications management