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The Comics Code Authority (CCA) was formed in 1954 by the Comics Magazine Association of America as an alternative to government regulation. The CCA allowed the comic publishers to self-regulate the content of comic books in the United States. The code was voluntary; there was no law requiring its use, although some advertisers and retailers looked to it for reassurance. Some publishers including
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
, Western, and Classics Illustrated never used it. Its code, commonly called "the Comics Code", lasted until the early 21st century. The CC formation followed a
moral panic A moral panic is a widespread feeling of fear, often an irrational one, that some evil person or thing threatens the values, interests, or well-being of a community or society. It is "the process of arousing social concern over an issue", usua ...
centered around a series of Senate hearings and the publication of psychiatrist Fredric Wertham's book '' Seduction of the Innocent''. Members submitted comics to the CCA, which screened them for adherence to its code, then authorized the use of their seal on the cover if the book was found to be in compliance. At the height of its influence, it was a ''
de facto ''De facto'' ( ; , "in fact") describes practices that exist in reality, whether or not they are officially recognized by laws or other formal norms. It is commonly used to refer to what happens in practice, in contrast with '' de jure'' ("by l ...
'' censor for the entire U.S. comic book industry. By the early 2000s, publishers bypassed the CCA and
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in 19 ...
abandoned it in 2001. By 2010, only three major publishers still adhered to it:
DC Comics DC Comics, Inc. (doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with their f ...
,
Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York.Bongo Comics. Bongo broke with the CCA in 2010. DC and Archie followed in January 2011, rendering the code completely
defunct Defunct (no longer in use or active) may refer to: * ''Defunct'' (video game), 2014 * Zombie process or defunct process, in Unix-like operating systems See also * * :Former entities * End-of-life product * Obsolescence Obsolescence is t ...
.


Founding

The Comics Magazine Association of America (CMAA) was formed in September 1954 in response to a widespread public concern over graphic violence and horror imagery in comic books. It named New York magistrate Charles F. Murphy (1920–1992), a specialist in
juvenile delinquency Juvenile delinquency, also known as juvenile offending, is the act of participating in unlawful behavior as a minor or individual younger than the statutory age of majority. In the United States of America, a juvenile delinquent is a person ...
, to head the organization and devise a self-policing "code of ethics and standards" for the industry. He established the Comics Code Authority (CCA), basing its code upon the largely unenforced code drafted by the Association of Comics Magazine Publishers in 1948, which in turn had been modeled loosely after the 1940 Hollywood Production Code, also known as the "Hays Code". Before the CCA was adopted, some cities already had organized public burnings and bans on comic books. The city councils of
Oklahoma City Oklahoma City (), officially the City of Oklahoma City, and often shortened to OKC, is the capital and largest city of the U.S. state of Oklahoma. The county seat of Oklahoma County, it ranks 20th among United States cities in population, an ...
, Oklahoma, and
Houston Houston (; ) is the List of cities in Texas by population, most populous city in Texas, the Southern United States#Major cities, most populous city in the Southern United States, the List of United States cities by population, fourth-most pop ...
,
Texas Texas (, ; Spanish language, Spanish: ''Texas'', ''Tejas'') is a state in the South Central United States, South Central region of the United States. At 268,596 square miles (695,662 km2), and with more than 29.1 million residents in 2 ...
, passed ordinances banning crime and horror comics, although an attempt by
Los Angeles County Los Angeles County, officially the County of Los Angeles, and sometimes abbreviated as L.A. County, is the most populous county in the United States and in the U.S. state of California, with 9,861,224 residents estimated as of 2022. It is th ...
,
California California is a state in the Western United States, located along the Pacific Coast. With nearly 39.2million residents across a total area of approximately , it is the most populous U.S. state and the 3rd largest by area. It is also the ...
, was deemed
unconstitutional Constitutionality is said to be the condition of acting in accordance with an applicable constitution; "Webster On Line" the status of a law, a procedure, or an act's accordance with the laws or set forth in the applicable constitution. When l ...
by the courts."The Press: Horror on the Newsstands"
''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, t ...
'', September 27, 1954
WebCitation archive
In his introduction to '' Archie Americana Series Best of the Fifties'', editor Victor Gorelick reminisced about the code, writing, "My first assignment, as a new art assistant, was to remove cleavages and lift up low cut blouses on Katy Keene." He also wrote of Archie artist Harry Lucey that, "His sometimes suggestive storytelling – and he was one of the best – almost cost him his job. When his pencilled stories came in, the characters were dressed on one page only. The inker, a woman by the name of
Terry Szenics Terry is a unisex given name, derived from French Thierry and Theodoric. It can also be used as a diminutive nickname for the names Teresa or Theresa (feminine) or Terence or Terrier (masculine). People Male * Terry Albritton (1955–2005), ...
, would have to clothe them on the remaining pages." Although the CCA had no official control over the comics publishers, most distributors refused to carry comics which did not carry the seal. However, two major publishers of comics –
Dell Comics Dell Comics was the comic book publishing arm of Dell Publishing, which got its start in pulp magazines. It published comics from 1929 to 1974. At its peak, it was the most prominent and successful American company in the medium.Evanier, Mark" ...
and Gold Key Comics – did not display the seal, because their output was subject to a higher authority: their licensors which included
Walt Disney Walter Elias Disney (; December 5, 1901December 15, 1966) was an American animator, film producer and entrepreneur. A pioneer of the American animation industry, he introduced several developments in the production of cartoons. As a film p ...
and the producers of many TV shows aimed at children.


Criticism and enforcement

Some publishers thrived under these restrictions, while others adapted by cancelling titles and focusing on code-approved content; still others went out of business. In practice, the negative effect of not having CCA approval was lack of distribution by the comic book wholesalers, who, as one historian observed, "served as the enforcement arm of the Comics Code Authority by agreeing to handle only those comics with the seal." Publisher William Gaines believed that clauses forbidding the words "crime", "horror", and "terror" in comic book titles had been deliberately aimed at his own best-selling titles '' Crime SuspenStories'', '' The Vault of Horror'', and '' Tales from the Crypt''. Wertham dismissed the code as an inadequate half-measure. Comics analyst Scott McCloud, on the other hand, later commented that it was as if, in drawing up the code, "the list of requirements a film needs to receive a G rating was doubled, and there were no other acceptable ratings!"


"Judgment Day"

In one early confrontation between a comic-book publisher and the code authorities, EC Comics' William Gaines reprinted the story "
Judgment Day The Last Judgment, Final Judgment, Day of Reckoning, Day of Judgment, Judgment Day, Doomsday, Day of Resurrection or The Day of the Lord (; ar, یوم القيامة, translit=Yawm al-Qiyāmah or ar, یوم الدین, translit=Yawm ad-Dīn, ...
", from the pre-code '' Weird Fantasy'' #18 (April 1953), in '' Incredible Science Fiction'' #33 (February 1956). Thompson, Don & Maggie, "Crack in the Code", ''Newfangles'' #44, February 1971 The reprint was a replacement for the Code-rejected story "An Eye for an Eye", drawn by Angelo Torres, though "Judgment Day" was itself also objected to because of the central character being
black Black is a color which results from the absence or complete absorption of visible light. It is an achromatic color, without hue, like white and grey. It is often used symbolically or figuratively to represent darkness. Black and white ha ...
. The story, by writer Al Feldstein and artist Joe Orlando, was an allegory against racial prejudice, a point which was necessarily nullified if the lead character was not black. Following an order by code administrator Judge Charles Murphy to change the final panel, which depicted a black astronaut, Gaines engaged in a heated dispute with Murphy. He threatened to inform the press of Murphy's objection to the story if they did not give the issue the Code Seal, causing Murphy to reverse his initial decision and allow the story to run. Soon after, however, facing the severe restrictions placed upon his comics by the CCA, and with his " New Direction" titles floundering, Gaines quit comic book publishing to concentrate on '' Mad''.


1954 Code criteria

The following shows the complete Code as it stood in 1954: Code for Editorial Matter: General standards – Part A, Code of the Comics Magazine Association of America, Inc."
* Crimes shall never be presented in such a way as to create sympathy for the criminal, to promote distrust of the forces of law and justice, or to inspire others with a desire to imitate criminals. * If crime is depicted it shall be as a sordid and unpleasant activity. * Policemen, judges, government officials, and respected institutions shall never be presented in such a way as to create disrespect for established authority. * Criminals shall not be presented so as to be rendered glamorous or to occupy a position which creates a desire for emulation. * In every instance good shall triumph over evil and the criminal punished for his misdeeds. * Scenes of excessive violence shall be prohibited. Scenes of brutal torture, excessive and unnecessary knife and gunplay, physical agony, the gory and gruesome crime shall be eliminated. * No comic magazine shall use the words "horror" or "terror" in its title. * All scenes of horror, excessive bloodshed, gory or gruesome crimes, depravity, lust, sadism, masochism shall not be permitted. * All lurid, unsavory, gruesome illustrations shall be eliminated. * Inclusion of stories dealing with evil shall be used or shall be published only where the intent is to illustrate a moral issue and in no case shall evil be presented alluringly, nor so as to injure the sensibilities of the reader. * Scenes dealing with, or instruments associated with walking dead, torture, vampires and vampirism, ghouls, cannibalism, and werewolfism are prohibited. * Profanity, obscenity, smut, vulgarity, or words or symbols which have acquired undesirable meanings are forbidden. * Nudity in any form is prohibited, as is indecent or undue exposure. * Suggestive and salacious illustration or suggestive posture is unacceptable. * Females shall be drawn realistically without exaggeration of any physical qualities. * Illicit sex relations are neither to be hinted at nor portrayed. Rape scenes, as well as sexual abnormalities, are unacceptable. * Seduction and rape shall never be shown or suggested. * Sex perversion or any inference to same is strictly forbidden. * Nudity with meretricious purpose and salacious postures shall not be permitted in the advertising of any product; clothed figures shall never be presented in such a way as to be offensive or contrary to good taste or morals.


1960s–1970s


"Wolfman" and credits

Writer
Marv Wolfman Marvin Arthur Wolfman (born May 13, 1946) is an American comic book and novelization writer. He worked on Marvel Comics's '' The Tomb of Dracula'', for which he and artist Gene Colan created the vampire-slayer Blade, and DC Comics's ''The New ...
's name was briefly a point of contention between DC Comics and the CCA. In the supernatural-mystery anthology '' House of Secrets'' #83 (Jan. 1970), the book's host introduces the story "The Stuff that Dreams are Made of" as one told to him by "a wandering wolfman". (All-capitals comics lettering made no distinction between "wolfman" and "Wolfman".) The CCA rejected the story and flagged the "wolfman" reference as a violation. Fellow writer
Gerry Conway Gerard Francis ConwayThomas, Roy. "Roy's Rostrum" (" Bullpen Bulletins") in '' Marvel Super-Heroes'' #43 and other Marvel Comics cover-dated May 1974. (born September 10, 1952) is an American comic book writer, comic book editor, screenwriter, t ...
explained to the CCA that the story's author was in fact named Wolfman, and asked whether it would still be in violation if that were clearly stated. The CCA agreed that it would not be, as long as Wolfman received a writer's credit on the first page of the story; this led to DC beginning to credit creators in its supernatural-mystery anthologies.


Updating the Code

The Code was revised a number of times during 1971, initially on January 28, 1971, to allow for, among other things, the sometimes "sympathetic depiction of criminal behavior... ndcorruption among public officials" ("as long as it is portrayed as exceptional and the culprit is punished" as well as permitting some criminal activities to kill law-enforcement officers and the "suggestion but not portrayal of seduction." The clause "suggestive posture is unacceptable" was removed. Also newly allowed were "vampires, ghouls and werewolves... when handled in the classic tradition such as
Frankenstein ''Frankenstein; or, The Modern Prometheus'' is an 1818 novel written by English author Mary Shelley. ''Frankenstein'' tells the story of Victor Frankenstein, a young scientist who creates a sapient creature in an unorthodox scientific exp ...
, Dracula, and other high calibre literary works written by
Edgar Allan Poe Edgar Allan Poe (; Edgar Poe; January 19, 1809 – October 7, 1849) was an American writer, poet, editor, and literary critic. Poe is best known for his poetry and short stories, particularly his tales of mystery and the macabre. He is wide ...
, Saki,
Conan Doyle Sir Arthur Ignatius Conan Doyle (22 May 1859 – 7 July 1930) was a British writer and physician. He created the character Sherlock Holmes in 1887 for '' A Study in Scarlet'', the first of four novels and fifty-six short stories about Ho ...
and other respected authors whose works are read in schools around the world". Zombies, lacking the requisite "literary" background, remained taboo. To get around this restriction, Marvel in the mid-1970s called the apparently deceased, mind-controlled followers of various Haitian supervillains " zuvembies". This practice carried over to Marvel's superhero line: in ''
The Avengers Avenger, Avengers, The Avenger, or The Avengers may refer to: Arts and entertainment In the Marvel Comics universe * Avengers (comics), a team of superheroes ** Avengers (Marvel Cinematic Universe), a central team of protagonist superheroes o ...
'', when the reanimated superhero Wonder Man returns from the dead, he is referred to as a "zuvembie". DC comics published their own zombie story in ''
Swamp Thing The Swamp Thing is a superhero in American comic books published by DC Comics. A humanoid/plant elemental creature, created by writer Len Wein and artist Bernie Wrightson, the Swamp Thing has had several humanoid or monster incarnations i ...
'' #16 (May 1975), where the deceased rise from their graves, while a soul-devouring demon appears in ''Swamp Thing'' #15 (April 1975). Around this time, the
United States Department of Health, Education and Welfare The United States Department of Health and Human Services (HHS) is a cabinet-level executive branch department of the U.S. federal government created to protect the health of all Americans and providing essential human services. Its motto is " ...
approached
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in 19 ...
editor-in-chief
Stan Lee Stan Lee (born Stanley Martin Lieber ; December 28, 1922 – November 12, 2018) was an American comic book writer, editor, publisher, and producer. He rose through the ranks of a family-run business called Timely Publications which w ...
to do a story about drug abuse. Lee agreed and wrote a three-part '' Spider-Man'' story, portraying drug use as dangerous and unglamorous. While the Code did not specifically forbid depictions of drugs, a general clause prohibited "All elements or techniques not specifically mentioned herein, but which are contrary to the spirit and intent of the code, and are considered violations of good taste or decency". The CCA had approved at least one previous story involving drugs, the premiere of Deadman in ''
Strange Adventures ''Strange Adventures'' is a series of American comic books published by DC Comics, the first of which was August–September 1950, according to the cover date, and published continuously until November 1973. Original series ''Strange Adventures ...
'' #205 (Oct. 1967), which clearly depicted the title character fighting
opium Opium (or poppy tears, scientific name: ''Lachryma papaveris'') is dried latex obtained from the seed capsules of the opium poppy '' Papaver somniferum''. Approximately 12 percent of opium is made up of the analgesic alkaloid morphine, which ...
smugglers.Cronin, Brian
"Comic Legend: ''Green Lantern/Green Arrow'' #85 was the first Comics Code approved story involving drugs"
, ''
Comic Book Resources ''Comic Book Resources'', also known by the initialism CBR, is a website dedicated to the coverage of comic book–related news and discussion. History Comic Book Resources was founded by Jonah Weiland in 1995 as a development of the Kingdom ...
'', "Comic Book Legends Revealed" #226 (column), September 24, 2009
However, Code administrator Leonard Darvin "was ill" at the time of the Spider-Man story, and acting administrator John L. Goldwater (publisher of
Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York. whereas the ''Deadman'' story had depicted only a wholesale business transaction. Confident that the original government request would give him credibility, and with the approval of his publisher Martin Goodman, Lee ran the story in ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the Earth 616, mainstream continuity of the franchise, it began publication in 1963 as a bim ...
'' #96–98 (May–July 1971), without CCA approval. The storyline was well received, and the CCA's argument for denying approval was deemed counterproductive. "That was the only big issue that we had" with the Code, Lee recalled in a 1998 interview: Lee and Marvel drew criticism from DC head Carmine Infantino "for defying the code", stating that DC will not "do any drug stories unless the code is changed". As a result of publicity surrounding the Department of Health, Education and Welfare's sanctioning of the storyline, however, the CCA revised the Code to permit the depiction of "narcotics or drug addiction" if presented "as a vicious habit". DC itself then broached the topic in the Code-approved ''
Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness ...
/ Green Arrow'' #85 (Sept. 1971), with writer Denny O'Neil and artist
Neal Adams Neal Adams (June 15, 1941 – April 28, 2022) was an American comic book artist. He was the co-founder of the graphic design studio Continuity Associates, and was a Creator ownership, creators-rights advocate who helped secure a pension and re ...
beginning a story arc involving Green Arrow's teen sidekick
Speedy Speedy refers to something or someone moving at high speed. Speedy may refer to: Ships * HMS ''Speedy'', nine ships of the Royal Navy * ''Speedy''-class brig, a class of naval ship * ''Speedy'' (1779), a whaler and convict ship despatched i ...
as a heroin addict. A cover line read, "DC attacks youth's greatest problem... Drugs!"


1980s–present

A late adopter of the code was
Now Comics NOW Comics was a comic book publisher founded in late 1985 by Tony C. Caputo as a sole-proprietorship. During the four years after its founding, NOW grew from a one-man operation to operating in 12 countries, and published almost 1,000 comic boo ...
, which began displaying the Code seal on titles released in early 1989.


Abandonment

By the 2000s, advertisers no longer made decisions to advertise based on the appearance of the stamp. Most new publishers to emerge during this time did not join the CCA, regardless of whether their content conformed to its standards. In 2001, the CCA rejected an issue of the Marvel Comics series '' X-Force'', requiring changes to be made. Instead, Marvel stopped submitting its comics to the CCA. In 2010, Bongo Comics discontinued using the Code without any announcements regarding its abandonment. The CMAA, at some point in the 2000s, was managed by the trade-organization management firm the Kellen Company, which ceased its involvement in 2009. In 2010, some publishers, including Archie, placed the seal on their comics without submitting them to the CMAA. Archie Comics President Mike Pellerito stated that the code did not affect his company the way that it did others as "we aren't about to start stuffing bodies into refrigerators". On January 20, 2011, DC Comics announced that it would discontinue participation, adopting a rating system similar to Marvel's. The company noted that it submitted comics for approval through December 2010, but would not say to whom they were submitted. A day later,
Archie Comics Archie Comic Publications, Inc., is an American comic book publisher headquartered in Pelham, New York.Comic Book Legal Defense Fund announced that it would acquire the intellectual property rights to the Comics Code seal from the defunct CMAA. The Comics Code seal can be seen at the beginning of the 2018 superhero film '' Spider-Man: Into the Spider-Verse'' as part of the production logos. Later in the film, when Miles is reading Spider-Man's origin (a slightly altered take of ''Amazing Fantasy'' #15), the CCA logo is replaced with a similar logo reading "Approved by the Cabin Fever Production Code," a reference to the Senate hearings and formation of the CCA. In May 2021, Binge Books announced that it had used the seal on the one-shot comic ''Heroes Union'', produced by
Roger Stern Roger Stern (born September 17, 1950) is an American comic book author and novelist. Biography Early career In the early 1970s, Stern and Bob Layton published the fanzine ''CPL'' ('' Contemporary Pictorial Literature''), one of the first platfo ...
, Ron Frenz, and
Sal Buscema Sal Buscema (; ; born Silvio Buscema, January 26, 1936) is an American comics artist, primarily for Marvel Comics, where he enjoyed a ten-year run as artist of ''The Incredible Hulk (comic book), The Incredible Hulk'' and an eight-year run as ar ...
.


See also

*
Children's comics Children's comics are comics intended primarily for children. Contents Unlike adult comics, children's comics generally don't contain material that could be considered thematically inappropriate for children, including vulgarity, morally ques ...
* Censorship in the United States * Children and Young Persons (Harmful Publications) Act 1955 * LGBT themes in comics *
Motion Picture Production Code The Motion Picture Production Code was a set of industry guidelines for the self-censorship of content that was applied to most motion pictures released by major studios in the United States from 1934 to 1968. It is also popularly known as the ...
* Tokyo Metropolitan Ordinance Regarding the Healthy Development of Youths


References


Bibliography

* Dean, M. (2001) Marvel drops Comics Code, changes book distributor. ''
The Comics Journal ''The Comics Journal'', often abbreviated ''TCJ'', is an American magazine of news and criticism pertaining to comic books, comic strips and graphic novels. Known for its lengthy interviews with comic creators, pointed editorials and scathing r ...
'' #234, p. 19. * Hajdu, David. ''The Ten-Cent Plague: The Great Comic-Book Scare and How it Changed America''. New York: Farrar, Straus and Giroux, 2008. * Nyberg, Amy Kiste. ''Seal of Approval: History of the Comics Code''. Jackson: University Press of Mississippi, 1998. * Original Comics Code
1971 Revision



External links


Leopold, Todd. "The Pictures that Horrified America"
May 8, 2008 * Vassallo, Michael J

''The Buyer's Guide'' #1258 (December 26, 1997), via Live ForEverett..
FBI, "Comics Magazine Association of America, 1960"




– on Lambiek Comiclopedia {{eccontribs 1954 establishments in the United States 2011 disestablishments in the United States Organizations established in 1954 Censorship in the United States Controversies in the United States Comics-related organizations Comics controversies Comics censorship History of American comics Media content ratings systems Organizations disestablished in 2011 1954 in comics Moral panic