A comic strip syndicate functions as an agent for
cartoonist
A cartoonist is a visual artist who specializes in both drawing and writing cartoons (individual images) or comics (sequential images). Cartoonists differ from comics writers or comics illustrators/artists in that they produce both the litera ...
s and
comic strip
A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
creators, placing the cartoons and strips in as many newspapers as possible on behalf of the artist. A syndicate can annually receive thousands of submissions, from which only two or three might be selected for representation. In some cases, the work will be owned by the syndicate as opposed to the creator. The
Guinness World Record for the world's most syndicated strip belongs to
Jim Davis' ''
Garfield'', which at that point (2002) appeared in 2,570 newspapers, with 263 million readers worldwide.
As of 2017, the leading strip syndicates are
Andrews McMeel Syndication,
King Features Syndicate, and
Creators Syndicate, with the
Tribune Content Agency and
The Washington Post Writers Group also in the running. Andrews McMeel syndicates more than 150 comic strips and news features. Andrews McMeel also owns and operates
GoComics, a website featuring comic strips currently syndicated by Andrews McMeel, as well as discontinued titles such as ''
Calvin and Hobbes
''Calvin and Hobbes'' is a daily American comic strip created by cartoonist Bill Watterson that was Print syndication, syndicated from November 18, 1985, to December 31, 1995. Commonly described as "the last great newspaper comic", ''Calvin a ...
'', ''
The Boondocks'', and ''
Bloom County''; webcomics such as ''
Pibgorn'' and ''
Kliban''; plus a selection of syndicated comic strips from
Creators Syndicate and
Tribune Content Agency. King Features syndicates 150 comic strips, newspaper columns, editorial cartoons, puzzles and games to nearly 5,000 newspapers worldwide. Creators syndicates close to 60 strips and 20 editorial cartoonists.
Strip submissions
In
Syd Hoff's ''The Art of Cartooning'',
King Features Syndicate comics editor
Sylvan Byck, who served in that position for more than 25 years, observed that King Features received more than a thousand strip proposals annually, but chose only one each year. Byck offered some tips regarding strip submissions, including the creation of central characters with warmth and charm and the avoidance of "themes that are too confining," as he explained:
Of the strips that successfully reach syndication, only about one-quarter survive longer than a year or two.
[ Ted Rall quoted in MacDonald, Heidi]
"Universal Uclick to syndicate United's comic strips,"
''The Beat'' (February 24, 2011).
Contracts and creator ownership
Historically, syndicates
owned the creators' work — the name, characters, and likenesses — enabling them to continue publishing the strip after the original creator retired, left the strip, or died. An early example of this practice was
Rudolph Dirks' hugely successful comic strip, ''
The Katzenjammer Kids'', which first appeared in print in 1897. In 1912, Dirks challenged publisher
William Randolph Hearst
William Randolph Hearst (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His extravagant methods of yellow jou ...
for ownership rights to his comic strip, and ultimately Hearst prevailed.
[Dirks profile]
''Lambiek's Comiclopedia''. Accessed Jan. 3, 2018. This practice led to "legacy strips" (or more pejoratively "
zombie strips") — strips taken over by other creators — which are often criticized as lacking the "spark" that originally made the strip successful. Most syndicates signed creators to ten- or even twenty-year contracts. (There have been exceptions, however, such as
Bud Fisher's ''
Mutt and Jeff'' being an early — if not the earliest — case in which the creator retained ownership of his work from the outset.)
Milton Caniff was another of several important cartoonists who had tried unsuccessfully to secure rights to their creations. In 1946, he walked away from the enormously popular ''
Terry and the Pirates'' comic strip because his
syndicate
A syndicate is a self-organizing group of individuals, companies, corporations or entities formed to transact some specific business, to pursue or promote a shared interest.
Etymology
The word ''syndicate'' comes from the French word ''syndic ...
insisted that they own his creation. In 1947 Caniff created ''
Steve Canyon'' because
Marshall Field III, who owned
Field Newspaper Syndicate, allowed him to own the rights to his comic strip. Also in 1947, according to publisher
Denis Kitchen,
Al Capp, creator of the hugely popular ''
Li'l Abner'', "sued
United Feature Syndicate for $14 million, publicly embarrassed UFS in ''Li'l Abner'', and wrested ownership and control of his creation the following year."
Changing syndicates
Most strips stay with the same syndicate over the course of their run (not counting instances where syndicates merge with each other, are acquired, or change names). Over the years, however, for various reasons, a few notable strips changed syndicates.
AP Newsfeatures closed down in 1961 and
McNaught Syndicate closed down in 1989, prompting a number of strips to end their runs or move to other syndicates. Sometimes — as in the case of strips like ''
The World's Greatest Superheroes'' or ''
Poor Arnold's Almanac'' — a strip took a long hiatus and when it returned to syndication it was with a new company.
A watershed moment came in early 1987, when
Creators Syndicate was born in response to
King Features' acquisition of
News America Syndicate and the resulting consolidation of strip syndication. After Creators was founded,
Milton Caniff sent Creators founder
Richard S. Newcombe a postcard saying, "To put it on the record: Hooray!!!"
Pulitzer Prize
The Pulitzer Prizes () are 23 annual awards given by Columbia University in New York City for achievements in the United States in "journalism, arts and letters". They were established in 1917 by the will of Joseph Pulitzer, who had made his fo ...
-winning cartoonist
Mike Peters told ''
Editor & Publisher'' magazine, "It's long overdue that syndicates realize a new day is here. Indentured servitude went out in the 1500s."
Johnny Hart, creator of ''
B.C.'' and ''
The Wizard of Id'', called Creators "a history-making venture in syndication."
Bil Keane, creator of ''
The Family Circus'', described Creators Syndicate as "the first breath of fresh air the syndicates have had in 100 years of existence." A number of prominent strips moved from King Features (and News America) to the independent company Creators.
The following is a list of notable comic strips that, for various reasons, changed syndicates:
* ''
Andy Capp'' — Publishers-Hall Syndicate (1957–1975), Field Newspaper Syndicate/News America Syndicate (1975–c. 1987), Creators Syndicate (c. 1987–present)
* ''
B.C.'' — New York Herald Tribune Syndicate (1958–1966), Publishers Syndicate / Publishers-Hall Syndicate / Field Newspaper Syndicate / News America Syndicate / North America Syndicate
[Storch, Charles]
"Hearst To Buy Murdoch Syndicate,"
''Chicago Tribune'' (December 25, 1986). (1967–1987), Creators Syndicate (1987–present)
* ''
Bizarro'' — Chronicle Features (1985–1995), Universal Press Syndicate (1995–2003), King Features Syndicate (2003–present)
* ''
The Bungle Family'' — McClure Newspaper Syndicate (1919–1924), McNaught Syndicate (1924–1942), Self-syndicated (1943–1945)
* ''
For Better or For Worse'' — Universal Press Syndicate (1979–1997, 2004–present), United Feature Syndicate (1997–2004)
* ''
The Dinette Set'' — King Features (1997–c. 2006), Creators Syndicate (c. 2006 – Jan. 2010), United Feature Syndicate (May 2010–Nov. 29, 2015)
* ''
Foxy Grandpa'' — New York Herald, W.R. Hearst, American-Journal-Examiner, Publishers Press (C.J. Mar), Associated Newspapers, New York Press, New York Herald (again), Philadelphia Bulletin
* ''
Fred Basset'' — Hall Syndicate / Publishers-Hall Syndicate (1960s–1975), Field Newspaper Syndicate (1975–1984), King Features Syndicate, Tribune Media Services, Universal Press Syndicate (2001–2009), Andrews McMeel Syndication (2009–present)
* ''
Garfield'' — United Feature Syndicate (1978–1993), Universal Press Syndicate (1994–present)
* ''
Grin and Bear It'' —
Chicago Times Syndicate, United Feature Syndicate, Field Enterprises, Publishers-Hall Syndicate, News America Syndicate, North America Syndicate
[Holtz, Allan]
"Which Newspaper Strip Was Distributed by the Most Syndicates?"
''Stripper's Guide'' (July 15, 2019).
* ''
Heathcliff'' — McNaught Syndicate (1973–1988), Creators Syndicate (1988–present)
* ''
Li'l Abner'' — United Feature Syndicate (1933–1964), Chicago Tribune New York News Syndicate (1964–1977)
* ''
Loose Parts'' — Los Angeles Times Syndicate (1998–2000), Tribune Media Services (2000–2014), The Washington Post Writers Group, (2014–2022) Andrews McMeel Syndication (2022–present)
* ''
Mark Trail'' — New York Post Syndicate, Post-Hall Syndicate, Hall Syndicate, Publishers-Hall Syndicate, Field Enterprises, News America Syndicate, North America Syndicate
* ''
Miss Peach'' — New York Herald Tribune (1957–1966), Publisher Syndicate / Field Newspaper Syndicate / News America Syndicate (1966–1986), Creators Syndicate (1987–2002)
* ''
Momma'' — Publishers-Hall (1970–1987), Creators Syndicate (1987–2016)
* ''
Mother Goose and Grimm'' — Tribune Media Services (1984–2002), King Features (2003–present)
* ''
Mutt and Jeff'' — King Features Syndicate (1907–1915), Wheeler Syndicate (1915-1916), Bell Syndicate (1916–c. 1944), Field Newspaper Syndicate (c. 1944–1983)
* ''
Napoleon and Uncle Elby'' — LaFave Newspaper Features (1932–1952), Mirror Enterprises Syndicate (1952–1961)
* ''
Reg'lar Fellers'' — Bell Syndicate (1917–1924), George Matthew Adams Service (1924–1929), King Features (1929–1942), Associated Newspapers (1942–1949)
* ''
Sherman's Lagoon'' — Creators Syndicate (1991–1997), King Features Syndicate (1997–present)
* ''
Shoe
A shoe is an item of footwear intended to protect and comfort the human foot. Though the human foot can adapt to varied terrains and climate conditions, it is vulnerable, and shoes provide protection. Form was originally tied to function, but ...
'' — Tribune Media Services (1977–2008), King Features Syndicate (2008–present)
* ''
Steve Canyon'' — Field Enterprises, Sun and Times Company, Publishers Syndicate, Publishers-Hall Syndicate, Field Enterprises, News America Syndicate, North America Syndicate
* ''
Tumbleweeds'' — Lew Little Enterprises (1965-1967), Register & Tribune Syndicate (1967–1972), King Features Syndicate (1972-1977), United Feature Syndicate (1977-1980), Field Enterprises (1980-1984), News America Syndicate (1984-1986), North America Syndicate (1986-2007)
* ''
Wee Pals'' — Lew Little Enterprises (1965), Register and Tribune Syndicate (1965-1970s), King Features, United Feature Syndicate, Field Enterprises / News America Syndicate / North America Syndicate, Creators Syndicate (1980s–present)
* ''
The Wizard of Id'' — Publishers Newspaper Syndicate / North America Syndicate (1964–1989), Creators Syndicate (1989–present)
History
Origins (1900s–1910s)
Comic strip syndication services began operating in the opening years of the 20th century. The first syndicate to distribute comic strips was the
McClure Newspaper Syndicate (founded in 1884), which began syndicating comic strips circa 1901. (McClure's more notable strips included ''
Billy Bounce'', by
W. W. Denslow and later by
C. W. Kahles,
1901–1906">/nowiki>1901–1906/nowiki>;[''Billy Bounce''](_blank)
at Don Markstein's Toonopedia
Archived
from the original on June 11, 2015. ''Superman
Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...
'', which it syndicated beginning in 1939; and '' Batman and Robin'', debuting in 1943.)
Beginning about 1905, Joseph Pulitzer
Joseph Pulitzer ( ; born , ; April 10, 1847 – October 29, 1911) was a Hungarian-American politician and a newspaper publisher of the ''St. Louis Post-Dispatch'' and the ''New York World''. He became a leading national figure in the U.S. Democ ...
's '' New York World'' began syndicating strips to other newspapers under the name World Feature Service; in circa 1910 it added the syndication division New York World Press Publishing (also known as Press Publishing Co.).[Hudson, Frederic, Alfred McClung Lee, and Frank Luther Mott. ''American Journalism 1690-1940'', Volume 4 (Psychology Press, 2000), p. 591.] The Newspaper Enterprise Association, (NEA), founded by E. W. Scripps in 1902, began syndicating comic strips by 1909.
The Associated Newspapers syndicate, run by S. S. McClure's cousin H. H. McClure, was launched in 1912, it was a cooperative of four newspapers: '' The New York Globe'', the '' Chicago Daily News'', ''The Boston Globe
''The Boston Globe,'' also known locally as ''the Globe'', is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes. ''The Boston Globe'' is the oldest and largest daily new ...
'', and the ''Philadelphia Bulletin
The ''Philadelphia Bulletin'' (or ''The Bulletin'' as it was commonly known) was a daily evening newspaper published from 1847 to 1982 in Philadelphia, Pennsylvania. It was the largest circulation newspaper in Philadelphia for 76 years and was ...
''.
John Neville Wheeler's Wheeler Syndicate debuted in 1913, contracting with pioneering comic strip artist Bud Fisher and cartoonist Fontaine Fox to begin distributing their work. Fisher is reported to have received an annual guarantee of $52,000, an unprecedented amount at that time. The Wheeler Syndicate was purchased by the McClure Syndicate in 1916; Wheeler immediately founded another operation, the Bell Syndicate, and re-acquired cartoonists Fisher and Fox.
In 1914, William Randolph Hearst
William Randolph Hearst (; April 29, 1863 – August 14, 1951) was an American newspaper publisher and politician who developed the nation's largest newspaper chain and media company, Hearst Communications. His extravagant methods of yellow jou ...
founded King Features, the oldest comics syndicate still in operation. Popular, long-running King strips launched during this period included '' The Katzenjammer Kids'' (1897-2006) and '' Thimble Theatre/ Popeye'' (1919–present).
Also launched c. 1914 was the New York Herald Syndicate, known for most of its operation as the New York Herald Tribune Syndicate. The Syndicate's first comic strip of note was Clare Briggs' ''Mr. and Mrs.'', which debuted in 1919.
The Public Ledger Syndicate was launched in 1915 by Philadelphia '' Public Ledger'' publisher Cyrus H. K. Curtis. The Ledger Syndicates' most notable strips during its 30 years in operation were A. E. Hayward's '' Somebody's Stenog''; ''Hairbreadth Harry'' (by C. W. Kahles and later by F. O. Alexander); Frank Godwin's '' Connie'' and ''Babe Bunting''; Joe Bowers' ''Dizzy Dramas''; Clare Victor Dwiggins ("Dwig")'s ''Footprints on the Sands of Time'' and ''Nipper''; and ''Roy Powers, Eagle Scout'' ("the official strip of the Boy Scouts of America
Scouting America is the largest scouting organization and one of the largest List of youth organizations, youth organizations in the United States, with over 1 million youth, including nearly 200,000 female participants. Founded as the Boy Sco ...
").
The George Matthew Adams Service debuted in 1916, which syndicated such strips as Billy DeBeck's ''Finn an' Haddie'', Robert Baldwin's ''Freddy'', Edwina Dumm's '' Cap Stubbs and Tippie'' and Ed Wheelan's ''Minute Movies''. Adams' syndicate peaked in the 1920s and 1930s.
Cartoonist Sidney Smith's popular strip '' The Gumps'', which debuted in the ''Chicago Tribune'' in 1917, played a key role in the rise of syndication. Joseph Medill Patterson founded the Chicago Tribune Syndicate in 1918, managed by Arthur Crawford.[Watson, Elmo Scott]
"The Era of Consolidation, 1890-1920" (Chapter VII)
in ''A History Of Newspaper Syndicates In The United States, 1865-1935'' (Western Newspaper Union, 1936)
/ref> In 1919, Patterson and Robert R. McCormick, who had been co-publishing the ''Chicago Tribune'' since 1914, planned to launch a tabloid in New York. As comics historian Coulton Waugh explained:
Now known as Tribune Content Agency, the syndicate continues to provide content to newspapers.
Continued growth (1920s–1930s)
Notable strips launched by the New York Herald Tribune Syndicate in the 1920s included Harrison Cady's ''Peter Rabbit'', Charles A. Voight's ''Betty'' (which had originated with the McClure Syndicate), Crawford Young's ''Clarence'', and H. T. Webster's ''The Timid Soul'' (later known as '' Caspar Milquetoast''). All of those strips had long syndication runs of at least 25 years.
The McNaught Syndicate was founded in 1922, with one of its first notable syndicated strips being those of Rube Goldberg. McNaught's line-up of comic strips included '' Dixie Dugan'' and '' Mickey Finn''. Ham Fisher's '' Joe Palooka'' was one of the McNaught Syndicate's big successes.
'' The Des Moines Register'' launched the long-running Register and Tribune Syndicate in 1922 as well; its most notable cartoons and comic strips included '' The Family Circus'' (debuting in 1960), which was eventually distributed to more than 1,000 newspapers. It also syndicated ''The Amazing Spider-Man
''The Amazing Spider-Man'' is an ongoing American superhero American comic book, comic book series featuring the Marvel Comics superhero Spider-Man as its title character and main protagonist. Being in the Earth 616, mainstream continuity of t ...
'', which debuted in 1977 and ran until 2019.
In 1925, Chicago-area businessmen Harold H. Anderson and Eugene Conley[Heise, Kenan]
"News Syndicate Chief Harold Anderson,"
''Chicago Tribune'' (January 26, 1988). launched the Publishers Newspaper Syndicate
Publishers Newspaper Syndicate (later Publishers Syndicate) was a Print syndication, syndication service based in Chicago that operated from 1925 to 1967, when it merged with the Hall Syndicate. Publishers syndicated such long-lived comic strips as ...
, later to be known for such popular, long-running strips as '' Big Chief Wahoo / Steve Roper'', '' Mary Worth'', '' Kerry Drake'', '' Rex Morgan, M.D.'', '' Judge Parker'', and ''Apartment 3-G
''Apartment 3-G'' is an American newspaper soap opera comic strip about a trio of career women who share an apartment in Manhattan. Created by Nicholas P. Dallis with art by Alex Kotzky, the strip began May 8, 1961, initially distributed by t ...
''.
The Associated Press
The Associated Press (AP) is an American not-for-profit organization, not-for-profit news agency headquartered in New York City.
Founded in 1846, it operates as a cooperative, unincorporated association, and produces news reports that are dist ...
launched its syndicate (later known as AP Newsfeatures) in 1930 with nine comic strips, including John Terry's '' Scorchy Smith''. It added Sunday strips a decade later, in 1940.
In 1930, the North American Newspaper Alliance absorbed the Bell Syndicate, both continuing to operate individually under joint ownership as the Bell Syndicate-North American Newspaper Alliance. That same year, Bell acquired Associated Newspapers. Keeping Associated Newspapers as a division, at that point the company became the Bell-McClure Syndicate.[Saunders, David]
"SAMUEL S. McCLURE (1857-1949),"
Field Guide to Wild American Pulp Artists. Accessed Nov. 1, 2018.
King Features had a series of hits during the 1930s with the launch of '' Blondie'' (1930–present), '' Flash Gordon'' (1934–2003), '' Mandrake the Magician'' (1934–2013), and '' The Phantom'' (1936–present).
United Feature Syndicate (founded in 1919)[Booker, M. Keith. "United Feature Syndicate," in ''Comics through Time: A History of Icons, Idols, and Ideas'' ( ABC-CLIO, 2014), p. 399.] became a dominant player in the comic strip syndication market in the early 1930s. In March 1930, United Features acquired the Metropolitan Newspaper Service (ostensibly from the Bell Syndicate). And in late February 1931, Scripps acquired the '' New York World'', which controlled the syndication arms of the Pulitzer company: World Feature Service and Press Publishing Co.["United Feature Syndicate Buys Metropolitan Service From Elser: Both Firms Will Retain Separate Identities, With Elser Remaining as Vice-President — Monte Bourjaily to Direct Both Organizations," ''Editor & Publisher'' (March 15, 1930). Archived a]
"News of Yore 1930: Another Syndicate Gobbled,"
''Stripper's Guide'' (May 4, 2010). (which unlike other syndicates were owned by the paper rather than being separate entities). United Feature and the Newspaper Enterprise Association both became successful distributors of newspaper comics in the 1930s. An April 1933 article in '' Fortune'' described the "Big Four" American syndicates as United Feature Syndicate, King Features Syndicate, the Chicago Tribune Syndicate, and the Bell-McClure Syndicate.[ Jeet Heer, "Crane's Great Gamble", in Roy Crane, ''Buz Sawyer: 1, The War in the Pacific''. Seattle, Wash.: Fantagraphics Books, 2011. ] Later that year, the Chicago Tribune Syndicate changed its name to the Tribune-New York (Daily) News Syndicate (eventually becoming Tribune Content Agency).
In 1933, just as the concept of "comic books
A comic book, comic-magazine, or simply comic is a publication that consists of comics art in the form of sequential juxtaposed panel (comics), panels that represent individual scenes. Panels are often accompanied by descriptive prose and wri ...
" was getting off the ground, Eastern Color Printing published '' Funnies on Parade'', which reprinted in color several comic strips licensed from the Ledger Syndicate, the McNaught Syndicate, and the Bell-McClure Syndicate. Eastern Color neither sold this periodical nor made it available on newsstands, but rather sent it out free as a promotional item to consumers who mailed in coupons clipped from Procter & Gamble
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio. It was founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/con ...
soap and toiletries products. The company printed 10,000 copies, and it was a great success.[Brown, Mitchell.] Eventually, Gaines and Eastern collaborated in 1934 to publish the ongoing title '' Famous Funnies'', which ran for 218 issues using a mixture of newspaper strip reprints and some original material, and is considered the first true American comic book.
Also in 1933, Editors Press Service launched; though never a large operation, EPS is notable for being the first U.S. company to actively syndicate material internationally.
The boom years (1940s–1950s)
Marshall Field III launched the Chicago Sun Syndicate (later known as the Field Newspaper Syndicate) in 1941, whose most popular offering was the comic strip '' Steve Canyon''.
In the 1940s, the Register and Tribune Syndicate's '' The Spirit'' (by Will Eisner) was part of a 16-page Sunday supplement known colloquially as "The Spirit Section". This was a tabloid-sized newsprint comic book sold as part of eventually 20 Sunday newspapers with a combined circulation of as many as five million copies.
During the final months of World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, Robert M. Hall (who had worked at United Feature Syndicate in the 1930s) began his own syndicate. Soon Hall developed his own features, including a variety of comic strips: ''Debbie Dean'', '' Mark Trail'' and '' Bruce Gentry'', along with Herblock
Herbert Lawrence Block, commonly known as Herblock (October13, 1909October7, 2001), was an American editorial cartoonist and author best known for his commentaries on national domestic and foreign policy.
During the course of a career stretchin ...
's editorial cartoons. Beginning in April 1959, '' Feiffer'' was distributed nationally by the Hall Syndicate.
The Times Mirror Company launched Mirror Enterprises Syndicate in the late 1940s; it eventually became known as the Los Angeles Times Syndicate and was known for syndicating the ''Star Wars
''Star Wars'' is an American epic film, epic space opera media franchise created by George Lucas, which began with the Star Wars (film), eponymous 1977 film and Cultural impact of Star Wars, quickly became a worldwide popular culture, pop cu ...
'' newspaper strip from 1979 to 1984.
Cartoonist Al Smith
Alfred Emanuel Smith (December 30, 1873 – October 4, 1944) was the 42nd governor of New York, serving from 1919 to 1920 and again from 1923 to 1928. He was the Democratic Party (United States), Democratic Party's presidential nominee in the 1 ...
(mostly known for his long run on '' Mutt and Jeff'') launched his own syndication service — mainly serving weekly newspaper
Weekly newspaper is a general-news or Current affairs (news format), current affairs publication that is issued once or twice a week in a wide variety broadsheet, magazine, and electronic publishing, digital formats. Similarly, a biweekly newspap ...
s — in 1951. Early on, the syndicate partnered with the Chicago Tribune Syndicate. At its height, the service distributed 25 features, by such notable names as Pat Boyette, Warren Sattler, Don Sherwood, Frank Thomas, George Wolfe, and Smith himself. Smith died in 1986, with the Al Smith Feature Service continued by his daughters until 1999.
In September 1952, the Bell-McClure Syndicate acquired the historic McClure Newspaper Syndicate, with Louis Ruppel installed as president and editor.[Knoll, Erwin]
"McClure Syndicate Sold to Bell-NANA"
''Editor & Publisher'' (September 6, 1952).
King Features, meanwhile, remained a "powerhouse" syndicate throughout the 1950s and the 1960s.
Consolidation and changing times (1960s and 1970s)
In 1963, Chicago-based Field Enterprises and '' New York Herald Tribune'' publisher John Hay Whitney
John Hay Whitney (August 17, 1904 – February 8, 1982) was an American venture capitalist, sportsman, philanthropist, newspaper publisher, film producer and diplomat who served as U.S. Ambassador to the United Kingdom, publisher of the '' New ...
acquired Publishers Syndicate,[Stetson, Damon]
"Herald Tribune Is Closing Its News Service: But Meyer Says Columns That Appeared in Paper Will Be in Merged Publication,"
''The New York Times'' (June 24, 1966). merging Publishers' existing syndication operations with the New York Herald Tribune Syndicate, Field's Chicago Sun-Times Syndicate, and the syndicate of the '' Chicago Daily News'' (a newspaper that had been acquired by Field Enterprises in 1959). When the ''New York Herald Tribune'' folded in 1966, Publishers inherited their strips, including '' B.C.'', '' Miss Peach'', and ''Penny
A penny is a coin (: pennies) or a unit of currency (: pence) in various countries. Borrowed from the Carolingian denarius (hence its former abbreviation d.), it is usually the smallest denomination within a currency system. At present, it is ...
''.
The George Matthew Adams Service petered out in the mid-1960s after the death of Adams in 1962; in 1966 the Adams Service's remaining assets and features were acquired by '' The Washington Star'' to form the Washington Star Syndicate[Boyd, Crosby N., President. "THE WASHINGTON STAR HAS PURCHASED THE GEORGE MATTHEW ADAMS SERVICE, A NEWSPAPER FEATURE SYNDICATE," ''The Washington Star'' (May 9, 1965)]
Archived at CIA.gov
(which never had much traction in the comic strip market).
In 1967, Field Enterprises acquired the Hall Syndicate, merging it with the previously acquired Publishers Syndicate to form the Publishers-Hall Syndicate.
By the mid-1960s competition from television
Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
and other media began to dilute the central place of comic strips in American lives. As comics historian Maurice Horn writes, "the 1960s were the decade during which the comics syndicates were most blatantly aping successful television shows in a desperate (and vain) attempt at regaining their fast-disappearing readership."
In 1968, an '' Editor & Publisher'' survey of a selection of syndicates revealed the following details about the syndicates, the number of features offered, and the number of client papers:
* Chicago Tribune-New York News Syndicate (150 features; 1400 newspapers)
* Newspaper Enterprise Association (NEA) (75 features; 750 newspapers)
* United Feature Syndicate (50 features; 1500 newspapers)
* Columbia Features (45 features; 1000 newspapers)
* National Newspaper Syndicate (35 features; 650 newspapers)
Starting in the late 1960s and running through the 1970s, underground comics
Underground comix are small press or self-published comic books that are often socially relevant or satirical in nature. They differ from mainstream comics in depicting content forbidden to mainstream publications by the Comics Code Authority, ...
strips were syndicated, first by the Underground Press Syndicate and then the Rip Off Press Syndicate (ROPS), both of which sold weekly content to alternative newspapers and student publications.[Fox, M. Steven]
"Rip Off Comix — 1977-1991 / Rip Off Press,"
Comixjoint. Retrieved Dec. 5, 2022. Artists and strips by the likes of Robert Crumb, Gilbert Shelton ('' Wonder Wart-Hog'', '' The Fabulous Furry Freak Brothers'', '' Fat Freddy's Cat'', and ''Motoring Tips''), Joel Beck (''Cartoon Cavalcade''), Dave Sheridan (''Dealer McDope'' and ''Nerds''), Ted Richards (''Forty Year Old Hippie'' and ''E.Z. Wolf''), Bill Griffith (''Griffith Observatory'' and '' Zippy''), and R. Diggs (''Mom Squad'') gained wide exposure through these services. As the underground press and underground comix booms petered out by the mid-1970s, both services wound down, with the Rip Off Press Syndicate being discontinued by 1979. Griffith's ''Zippy'' strip, however, which had debuted in 1976 as a weekly strip from ROPS,["Zippy Congratulates Rip-Off Press," ''Rip Off Comix'' #21 (Winter 1988), p. 50.] was picked up for daily syndication in 1986 by King Features Syndicate.
John McMeel was assistant general manager and national sales director for the Publishers-Hall Syndicate when he began Universal Press Syndicate in 1970. When Gary Trudeau's '' Doonesbury'', another product of the counterculture of the 1960s
The counterculture of the 1960s was an anti-establishment cultural phenomenon and political movement that developed in the Western world during the mid-20th century. It began in the early 1960s, and continued through the early 1970s. It is ofte ...
, debuted as a daily strip in two dozen newspapers on October 26, 1970, it was the first strip from Universal Press Syndicate, and a Sunday strip was launched March 21, 1971. Circulation of ''Doonesbury'' eventually expanded to more than 1,400 newspapers internationally. At first, ownership of the strips was in the hands of both the artist and the syndicate.
In 1972, United Features Syndicate acquired the combined operations of the North American Newspaper Alliance and the Bell-McClure Syndicate and absorbed them into United Features' operations.
The McNaught Syndicate's last success came with the comic strip '' Heathcliff'', which they syndicated from the start in 1973 until the late 1980s. ''Heathcliff'' appeared in some 1,000 newspapers, and the McNaught Syndicate became the production company for a few ''Heathcliff'' movies, including '' Heathcliff: The Movie'' from 1986.
In 1975, Field Enterprises absorbed Publishers-Hall into its Field Newspaper Syndicate, consolidating control of such popular, long-running strips as '' Mary Worth'', '' Steve Roper'', ''Penny
A penny is a coin (: pennies) or a unit of currency (: pence) in various countries. Borrowed from the Carolingian denarius (hence its former abbreviation d.), it is usually the smallest denomination within a currency system. At present, it is ...
'', '' Kerry Drake'', '' Rex Morgan, M.D.'', '' Judge Parker'', '' Miss Peach'', '' B.C.'', '' The Wizard of Id'', '' Dennis the Menace'', '' Funky Winkerbean'', '' Mark Trail'', and '' Momma''.
By the fall of 1977, 300 American syndicates, large and small, were distributing 10,000 features with combined sales of $100 million a year.
In February 1978, the Washington Star Syndicate was sold (along with its parent company) to Time Inc.[Lynton, Stephen J]
"Washington Star Sold To Time for $20 Million,"
''The Washington Post'' (February 4, 1978). A little more than a year later, the Universal Press Syndicate acquired the Star Syndicate from the remaining assets of the Washington Star Company.["Washington Star Syndicate Sold To Kansas City's Universal Press,"]
''The New York Times'' (May 20, 1979), p. 37.
In May 1978 Scripps merged United Feature Syndicate and the Newspaper Enterprise Association to form United Media Enterprises.
Although the Washington Post Writers Group was formed in 1973, it didn't begin syndicating comic strips until 1980 with Berkeley Breathed
Guy Berkeley "Berke" Breathed (; born June 21, 1957) is an American cartoonist, children's book author, Film director, director, and screenwriter, known for his comic strips ''Bloom County'', ''Outland (comic strip), Outland'', and ''Opus (comic s ...
's popular strip '' Bloom County''.
Further consolidation and upheaval (1980s–1990s)
The 1980s was a period of consolidation and upheaval in the syndicated comics strip business. In 1983, Rupert Murdoch
Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...
's News Corporation purchased the Field Newspaper Syndicate, renaming it News America Syndicate (NAS) in 1984.
In 1986, the Register and Tribune Syndicate was sold to Hearst and King Features for $4.3 million. Late in that year, the ''Chicago Tribune'' estimated that the country's top three comic strip syndicates were Hearst's King Features, Scripps' United Media, and News Corp's NAS. In late December of that same year, Hearst bought NAS (which the company renamed North America Syndicate).[King Features Syndicate profile.](_blank)
via Hearst Corporation The pending sale of NAS (which was first reported in October 1986), prompted NAS president Richard S. Newcombe to leave the company in January 1987 and, using financial backing from London
London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
-based publisher Robert Maxwell
Ian Robert Maxwell (born Ján Ludvík Hyman Binyamin Hoch; 10 June 1923 – 5 November 1991) was a Czechoslovakia, Czechoslovak-born British media proprietor, politician and fraudster.
After escaping the German occupation of Czechoslovakia, ...
, form Creators Syndicate before the close of the NAS sale.
Creators Syndicate originated on February 13, 1987. Within a month, Creators Syndicate acquired the syndication rights to the worldwide comic strip
A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
'' B.C.'', and a few months after that acquired the syndication rights to the cartoon works of Herblock
Herbert Lawrence Block, commonly known as Herblock (October13, 1909October7, 2001), was an American editorial cartoonist and author best known for his commentaries on national domestic and foreign policy.
During the course of a career stretchin ...
. Creators became one of the few successful independent syndicates founded since the 1930s; it was also the first syndicate to allow cartoonists ownership rights to their work.
By this point (mid-1987), the top syndicates, by number of features, ranked as follows:
# King Features Syndicate ( Hearst Corporation) 194
# North America Syndicate (Hearst Corporation) 122
# Tribune Media Services ( Tribune Company) 120
# United Feature Syndicate ( United Media) 85
# Los Angeles Times Syndicate ( Times Mirror Company) 85
# Newspaper Enterprise Association (United Media) 76
# Universal Press Syndicate 74
# New York Times Syndication Sales ( New York Times Company) 51
# The Washington Post Writers Group ( The Washington Post Company) 37
# McNaught Syndicate (independent) 24
Hearst (King Features and NAS) led the way with 316 features, United Media (United Feature Syndicate and NEA) ranked second with 161, and the Tribune Company (Tribune Media Services) was third with 120 features.
The McNaught Syndicate eventually folded in September 1989.
Beginning in 1990, following the lead of Creators, Universal Press Syndicate gave strip creators full rights to their respective works. The company also instituted a policy that any cartoonist who was with them for five years or more received four weeks a year of vacation.
In 1996, Universal Press Syndicate formed Universal New Media, later known as Uclick, to distribute "digital entertainment content."
A 1997 article in ''The Washington Post
''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'' gave the number of syndicates which distributed comic strips as nine, specifically mentioning United Media, Creators Syndicate, Universal Press Syndicate, The Washington Post Writers Group, and Chronicle Features. (Not mentioned were King Features, the Tribune Company Syndicate, ''The New York Times'' Syndicate, and the Los Angeles Times Syndicate.)
Later in 1997, Universal Press Syndicate acquired and eventually absorbed Chronicle Features. (It had earlier acquired notable Chronicle Features strips '' The Far Side'', '' Bizarro'', and the editorial cartoons of Ted Rall).
Further consolidation (2000s)
Upon the acquisition of Times Mirror Company in 2000, the Los Angeles Times Syndicate was merged into Tribune Media Services, which still operates today under the name Tribune Content Agency, and syndicates close to 15 comic strips.
In 2009, Universal Press Syndicate merged with Uclick to form Universal Uclick
Andrews McMeel Syndication (formerly Universal Uclick) is an American content syndicate which provides syndication in print, online and on mobile devices for a number of lifestyle and opinion columns, comic strips and cartoons and various oth ...
. In 2011, Universal Uclick acquired United Media (with its divisions United Feature Syndicate and the Newspaper Enterprise Association) to become the largest American press syndicate.
As a result, Universal Uclick became one of the largest print syndicators in the United States, as United Media was one of the company's main competitor in the industry. King Features Syndicate and Creators Syndicate still had extensive operations' at that point, the top five syndicates were King Features, Creators Syndicate, Tribune Media Services, Universal Uclick, and the Washington Post Writers Group (WPWG).
Challenging times (2005–present)
Syndicates responded in different ways to the rise of digital content — Uclick launched its digital distribution portal, GoComics, in 2005; and King Features launched its Comics Kingdom in 2008; while other syndicates did not embrace digital distribution so warmly. Among other things, the syndicates' digital portals allowed them to continue selling strips that had ended or no longer ran in print.
A 2015 article in the trade magazine '' Editor & Publisher'' highlighted the challenges facing comic strip syndication, which included the rise of digital content and declining readership in print newspapers. Whereas syndicates had formerly launched three or more strips each year, it was now common to introduce as few as one new strip per year.
In late 2016, the top-selling syndicates were Universal Uclick and King Features, with 80 and 62 active strips, respectively.
In January 2017, Universal Uclick became known as Andrews McMeel Syndication. As of 2017, the leading strip syndicates were Andrews McMeel, King Features, and Creators Syndicate, with the Tribune Content Agency and the Washington Post Writers Group still active but declining.
In early 2022, The Washington Post Writers Group announced it would wind down its comic strips and editorial cartoons business announcing it would finish out any existing contracts. In response, a number of strips left for other syndicates (mostly to Andrews McMeel). In addition, a group of WPWG editorial cartoonists — including Clay Bennett, Jack Ohman, and Pedro X. Molina — left for Nick Anderson's Counterpoint Media, which launched its own syndication service. In September 2022, Counterpoint began syndicating comic strips
A comic strip is a Comics, sequence of cartoons, arranged in interrelated panels to display brief humor or form a narrative, often Serial (literature), serialized, with text in Speech balloon, balloons and Glossary of comics terminology#Captio ...
, first taking on Darrin Bell
Darrin Lawrence Bell (born January 27, 1975) is a Pulitzer Prize-winning United States, American editorial cartoonist and comic strip creator known for the syndicated satirical comic strips ''Candorville'' and ''Rudy Park''. He is a syndicated e ...
's '' Rudy Park'' and then Gene Weingarten, Dan Weingarten, and David Clark's '' Barney & Clyde'', both of which were formerly distributed by WPWG.
Visual timeline
A visual timeline of notable comic strip syndicates from 1900–present:
See also
* List of comic strip syndicates
References
External links
* Watson, Elmo Scott
"The Era of Consolidation, 1890-1920" (Chapter VII)
in ''A History Of Newspaper Syndicates In The United States, 1865-1935'' (Western Newspaper Union, 1936)
{{DEFAULTSORT:Comic strip syndication
Comic strip syndicates
Print syndication
Comic strips
Comics terminology