Comic Store Heroes
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''Comic Store Heroes'' is a
reality television Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...
program set inside Manhattan's
Midtown Comics Midtown Comics is a New York City comic book retailer with three shops in Manhattan and an e-commerce website.Gustines, George Gene (May 8, 2019)"As Comic Book Industry Grows, Smaller Publishers Learn to Adapt" ''The New York Times''.Gustines, Ge ...
, the largest comic book store in the United States. Described as a one-hour documentary about comic book subculture, it is British production company Parthenon Entertainment's first U.S.-based factual entertainment production, and premiered on the
National Geographic Channel National Geographic (formerly National Geographic Channel; abbreviated and trademarked as Nat Geo or Nat Geo TV) is an American pay television network and flagship channel owned by the National Geographic Global Networks unit of Disney Enter ...
on July 13, 2012, at 8pm
Eastern Standard Time The Eastern Time Zone (ET) is a time zone encompassing part or all of 23 states in the eastern part of the United States, parts of eastern Canada, and the state of Quintana Roo in Mexico. * Eastern Standard Time (EST) is five hours behind ...
. As with '' Comic Book Men'', a similar series airing on
AMC AMC may refer to: Film and television * AMC Theatres, an American movie theater chain * AMC Networks, an American entertainment company ** AMC (TV channel) ** AMC+, streaming service ** AMC Networks International, an entertainment company *** ...
starring
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
, the program focuses on the interactions among the store's staff, and with its customers.


Production history

''Comic Store Heroes'' is set in
Midtown Comics Midtown Comics is a New York City comic book retailer with three shops in Manhattan and an e-commerce website.Gustines, George Gene (May 8, 2019)"As Comic Book Industry Grows, Smaller Publishers Learn to Adapt" ''The New York Times''.Gustines, Ge ...
in Manhattan, the largest comic book store in the United States.Kaplan, Don (June 25, 2012)
"It’s a geek drama"
''
New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
''.
Described as a one-hour documentary about comic book subculture, the program focuses on the interactions between the devoted and sometimes obsessive comics aficionados that form the store's customer base, and the store's staff,Ritchie, Kevin (June 28, 2012)
"Nat Geo acquires 'Comic Store Heroes'"
Real Screen.
specifically Gerry Gladston, one of the store's five co-founders, and two of his employees, marketing manager Thor Parker, and pricing expert Alex Rae. Parker and Rae's competition for Gladston's attention will constitute some of the conflict in the narratives. Other plot points will include Gladston assigning Rae the task of tracking down a difficult-to-find copy of the comic book that began his childhood love of comics, ''Hot Stuff: The Little Devil'' #1,Videos: "The Challenge"
National Geographic Channel National Geographic (formerly National Geographic Channel; abbreviated and trademarked as Nat Geo or Nat Geo TV) is an American pay television network and flagship channel owned by the National Geographic Global Networks unit of Disney Enter ...
. Retrieved June 29, 2012.
and the store's preparation of their booth at the
New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to comics, Western comics, graphic novels, anime, manga, video games, cosplay, toys, Film, movies, and television. It was first held in 2006. With an attendance of 200,00 ...
."Comic Shop Featured in Reality Show"
ICv2. June 19, 2012.
Customers spotlighted include comics blogger/journalist Jill Pantozzi,Pantozzi, Jill (February 7, 2009)
"The Nerdy Bird flies around NYCC, Day 1"
Comic Book Resources ''CBR'', formerly ''Comic Book Resources'', is a news website primarily covering comic book news, comic book reviews, and comic book–related topics involving movies, television, anime, and video games. It is owned by Valnet, parent of publicat ...
who was diagnosed at age 2 with
spinal muscular atrophy Spinal muscular atrophy (SMA) is a rare neuromuscular disorder that results in the loss of motor neurons and progressive muscle wasting. It is usually diagnosed in infancy or early childhood and if left untreated it is the most common geneti ...
, and interacts with others through her love of the comics medium. Another customer is Chris Notarile, a 20-something aspiring
comic book creator developed specialized terminology. Several attempts have been made to formalize and define the terminology of comics by authors such as Will Eisner, Scott McCloud, R. C. Harvey and Dylan Horrocks. Much of the terminology in English is under di ...
who lives on
food stamps In the United States, the Supplemental Nutrition Assistance Program (SNAP), formerly known as the Food Stamp Program, is a Federal government of the United States, federal government program that provides food-purchasing assistance for Poverty ...
in order to devote his money to developing his character, The Protector. The program is British production company Parthenon Entertainment's first U.S.-based factual entertainment production. Parthenon Director of Production Danny Tipping comments on the subject matter's appeal, "The world of comic book super fans is both fascinating and surprising. You don’t have to be a fan of comic books to appreciate what some of the most devoted fans will do to make their dreams come true, and some collections are bought and sold for millions of dollars." Regarding comparisons to
Kevin Smith Kevin Patrick Smith (born August 2, 1970) is an American film director, producer, writer, and actor. He came to prominence with the low-budget buddy comedy film ''Clerks (film), Clerks'' (1994), which he wrote, directed, co-produced, and acted i ...
reality series '' Comic Book Men'', Midtown's Parker comments, "We're fans of Kevin’s show and what it brings to the table, but we wanted to take things in a different direction. We wanted to try and work
ast AST, Ast, or ast may refer to: Science and technology * Attention schema theory, of consciousness or subjective awareness Computing * Abstract syntax tree, a finite, labeled, directed tree used in computer science * Anamorphic stretch transform, ...
the typical stereotypes about comic book fans and show that comics and the comic community have the ability to help people find acceptance, become part of an extremely welcoming family, and really make a difference in people’s lives."Fama, Russell (June 2, 2012)
"An Interview with Thor of Comic Store Heroes"
Super Sidekick.


Cast

*Gerry Gladston - One of the store's five founders, and the boss in the series. His interest in comics was sparked by the 1957 comic '' Hot Stuff: The Little Devil'' #1, which he obtained at a candy shop in his native
Queens Queens is the largest by area of the Boroughs of New York City, five boroughs of New York City, coextensive with Queens County, in the U.S. state of New York (state), New York. Located near the western end of Long Island, it is bordered by the ...
when he was five years old. He assigns Alex the difficult task of tracking down a copy of that book. *Thor Parker - The store's Social Marketing Manager and Events Director, who is in charge of arranging store events such as book signings, as well as selecting new books to put on the store's racks. Parker became interested in comics while in elementary school, through the
Marvel Comics Marvel Comics is a New York City–based comic book publishing, publisher, a property of the Walt Disney Company since December 31, 2009, and a subsidiary of Disney Publishing Worldwide since March 2023. Marvel was founded in 1939 by Martin G ...
trading cards. He eventually gravitated to more independent comics, such as
Daniel Clowes Daniel Gillespie Clowes (; born April 14, 1961) is an American cartoonist, graphic novelist, illustrator, and screenwriter. Most of Clowes's work first appeared in ''Eightball (comic book), Eightball'', a solo anthology comic book series. An ''E ...
' '' David Boring'' and
Art Spiegelman Itzhak Avraham ben Zeev Spiegelman ( ; born February 15, 1948), professionally known as Art Spiegelman, is an American cartoonist, editor, and comics advocate best known for his graphic novel ''Maus''. His work as co-editor on the comics magazin ...
’s ''
Maus ''Maus'', often published as ''Maus: A Survivor's Tale'', is a graphic novel by American cartoonist Art Spiegelman, serialized from 1980 to 1991. It depicts Spiegelman interviewing his father about his experiences as a History of the Jews in P ...
''. His favorite comics today are ''
Sandman Mystery Theatre ''Sandman Mystery Theatre'' was an ongoing comic book series published by Vertigo Comics, the mature-readers imprint of DC Comics. It ran for 70 issues, one annual, and a cross-over special between 1993 and 1999 and retells the adventures of ...
'' and the work of
Johnny Ryan John F. Ryan IV (born November 30, 1970, in Boston, Massachusetts)"The Real Johnny Ryan"
, Johnny Ryan o ...
. His dream comic to own is ''
Adventure Comics ''Adventure Comics'' is an American comic book series published by DC Comics from 1938 to 1983 and revived from 2009 to 2011. In its first era, the series ran for 503 issues (472 of those after the title changed from ''New Adventure Comics''), ...
'' #40, which is the 1939 first appearance of the Golden Age Sandman. Parker began working at Midtown Comics after discovering that they were hiring while visiting friends in New York City from his native
Tampa, Florida Tampa ( ) is a city on the Gulf Coast of the United States, Gulf Coast of the U.S. state of Florida. Tampa's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and t ...
. He and Alex later appeared in Episode 6 of the
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
reality series ''For What It's Worth'', in which they appraised Tony Moore's original artwork for Page 7 of '' The Walking Dead'' #1."Amoeba & John Azarian"
. ''For What It's Worth''. Episode 6,
VH1 VH1 (originally an initialism for Video Hits One) is an American basic cable television network that launched on January 1, 1985, and is currently owned by the MTV Entertainment Group unit of Paramount Global's networks division based in New Y ...
. March 28, 2013.
*Alex Rae - The store's pricing expert, who acquires rare books for the store. He and Thor later appeared in Episode 6 of the VH1 reality series ''For What It's Worth'', in which they appraised Tony Moore's original artwork for Page 7 of ''The Walking Dead'' #1. *Zoë Gulliksen Marz, Ron (August 9, 2010)
"Media at Midtown"
ronmarz.com.
- Thor's "right-hand woman", who first acquired her job at Midtown Comics after winning second place in a Midtown costume contest. She assists Thor in matters pertaining to marketing, such as conducting recorded interviews of featured comics creators during book signings.


Plot

Gerry assigns Alex the task of tracking down a mint condition copy of the 1957 comic book that sparked his interest in the medium. With the 2011
New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to comics, Western comics, graphic novels, anime, manga, video games, cosplay, toys, Film, movies, and television. It was first held in 2006. With an attendance of 200,00 ...
just six weeks away, Thor works to secure an appearance at the Midtown booth by writer/artist
Frank Miller Frank Miller (born January 27, 1957) is an American comic book artist, comic book writer, and screenwriter known for his comic book stories and graphic novels such as his run on ''Daredevil'', for which he created the character Elektra, and ...
, while his "right hand woman", Zoë, reacts to receiving flowers from an anonymous fan. Featured fans include aspiring comics creator Chris Notarile, who struggles to complete and market a 32-page superhero comic featuring his character, the Protector, in order to acquire a place on Midtown's racks, and Jill Pantozzi, who was diagnosed at age 2 with
spinal muscular atrophy Spinal muscular atrophy (SMA) is a rare neuromuscular disorder that results in the loss of motor neurons and progressive muscle wasting. It is usually diagnosed in infancy or early childhood and if left untreated it is the most common geneti ...
, but interacts with other comics fans on her blog and at conventions. Comics creators Frank Miller, Rebekah Isaacs and
Amy Reeder Amy Reeder (born August 25, 1980), formerly known as Amy Reeder Hadley, is an American comic book artist and writer known for her work on titles such as ''Fool's Gold'', ''Madame Xanadu'', ''Batwoman'', and ''Moon Girl And Devil Dinosaur''. Ear ...
have cameos.


References


External links

* *
"Comic Store Heroes - Promo"
Series trailer on the ''Comic Store Heroes''
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
channel.
Videos: "Super Collectors"
National Geographic Channel.
Midtown Comics official website
{{National Geographic TV 2012 television films National Geographic (American TV channel) original programming Television shows set in New York City American English-language television shows Television shows about comics