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''Colour Photo'' is a 2020 Indian
Telugu Telugu may refer to: * Telugu language, a major Dravidian language of India *Telugu people, an ethno-linguistic group of India * Telugu script, used to write the Telugu language ** Telugu (Unicode block), a block of Telugu characters in Unicode S ...
-language period
romantic drama film Romance films or movies involve romantic love stories recorded in visual media for broadcast in theatres or on television that focus on passion, emotion, and the affectionate romantic involvement of the main characters. Typically their journey ...
directed by debutante Sandeep Raj. Produced by Amrutha Productions and Loukya Entertainment, the film stars
Suhas Suhas Pagolu is an Indian actor who works in Telugu films. He initially appeared in short films and supporting roles, and made his debut in a lead role with '' Colour Photo'' (2020). Early life and career Suhas was born and brought up in Vijaya ...
in his first lead role, along with Chandini Chowdary, and Sunil. The music was composed by Kaala Bhairava, marking his second film as composer after ''
Mathu Vadalara ''Mathu Vadalara'' () is a 2019 Indian Telugu-language comedy thriller film directed by debutant Ritesh Rana. The film features Sri Simha, Satya, Naresh Agastya, and Athulya Chandra in lead roles while Brahmaji and Vennela Kishore play supporti ...
''. The film is set in
Machilipatnam Machilipatnam (), also known as Masulipatnam and Bandar, is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipal corporation and the administrative headquarters of Krishna district. It is also the mandal headquarte ...
,
Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to t ...
in the mid-1990s and is said to be the story of a "below-average guy". The film was premiered on
aha AHA, Aha, or aha may refer to: Arts, entertainment and media * ''Aha!'' (TV program), an information and education TV program in the Philippines * a-ha, a Norwegian pop music band * ''Aha!'' (film), a 2007 Bangladeshi film * Aha (streaming se ...
on 23 October 2020. The films stars many debutants who previously worked in few short films including the director of the film Sandeep Raj. The film was shot completely in Machilipatnam,
Vijayawada Vijayawada, formerly known as Bezawada, is the second largest city in the Indian state of Andhra Pradesh and is a part of the state's Capital Region. It is the administrative headquarters of the NTR district. Its metropolitan region comprises N ...
and the surrounding areas in Andhra Pradesh. At the
68th National Film Awards The 68th National Film Awards ceremony was an event during which the Directorate of Film Festivals presented its annual National Film Awards to honour the best films of 2020 in Indian cinema. The awards ceremony was originally slated to be held ...
, it won the Best Feature Film in Telugu.


Plot

The film begins with Deepthi receiving the news of her father's death. She and her husband Chandu reach their village and meet their family. Ramaraju, Deepthi's brother and the local sub-inspector, tries to talk to her, but she shuts him down and goes to her ex Jayakrishna's house in his jeep. Her friend Padmaja accompanies her, and they spot a couple arguing. Deepthi finds their issues very similar to her past with Jayakrishna, and narrates her story. Jayakrishna, the son of a milkman, studies in the same college as Deepthi's. He once saw her rehearsing for a performance as a goddess, and fell in love with her. However, unlike Deepthi, he is dark skinned and from a poor economic background. Hence, he never expresses his feelings towards her. A year later, a few seniors rag Jayakrishna by tricking him into going to Deepthi's rehearsal and then beat him up for "teasing girls". Deepthi and her friends go to the principal and explain what truly happened, and Jayakrishna gets out of trouble. However, he starts avoiding them, as he does not want anyone to think badly. Deepthi confronts and proposes to Jayakrishna. On Jayakrishna's request, she accepts to keep their relationship a secret. With her encouragement, he beats up the seniors who beat him up and earns confidence and courage. Unexpectedly, Padmaja and Jayakrishna's friend Bala Yesu "Balu" get to know about their relationship. They, too, accept to keep this a secret. Things go well for the couple until a fest, where the college principal denies Jayakrishna an opportunity to speak on the stage because of his skin tone. Jayakrishna feels insulted and gives a speech on the stage, criticising colour discrimination in front of the chief guest - a foreigner who does not understand Telugu and considers it a speech favouring engineering. The principal, along with the seniors that have a grudge against him, decides to take revenge. On Deepthi's birthday, when Jayakrishna meets her in an empty class, the seniors lock the room and allege that the couple were having an amorous relationship. Ramaraju is angered and sends her away from the village. Jayakrishna is beaten up subsequently. However, as Deepthi arrives to collect her hall ticket, Jayakrishna shows up and leaves with her as Ramaraju is stuck in the college with their friends' help. The couple feels encouraged and leaves happily. Then, Padmaja and Deepthi recollect the actual happenings. Jayakrishna was beaten up, humiliated, and his certificates were burnt by Ramaraju, thus ensuring that he gets no job in the future. He also kills Lakshmi, and a calf Jayakrishna has raised very dearly, naming it after his deceased mother. When Jayakrishna retorted, Ramaraju broke his leg, leaving him lame. Jayakrishna met Deepthi when she arrived to receive her hall ticket, and they decide to commit suicide by consuming poison. Jayakrishna dies on the spot, but Deepthi was rescued by Ramaraju. Balu was left devastated and lost his sanity. The film ends with Deepthi learning that no photo of Jayakrishna exists in the village, and she drawing his portrait, calling it the 'Colour Photo'.


Cast

*
Suhas Suhas Pagolu is an Indian actor who works in Telugu films. He initially appeared in short films and supporting roles, and made his debut in a lead role with '' Colour Photo'' (2020). Early life and career Suhas was born and brought up in Vijaya ...
as Jayakrishna alias Kittu, Kannaya * Chandini Chowdary as Deepthi Varma alias Deepu * Sunil as Inspector Rama Raju, Deepthi's elder brother * Harsha Chemudu as Bala Yesu alias Balu, Jayakrishna's friend * Divya Sripada as Padmaja alias Paddu, Deepthi's friend * Vidya Maharshi as Rama Raju's wife * Sai Krishna Enreddy as College Principal * Kancharapalem Raju as Jayakrishna's father *
Aadarsh Balakrishna Aadarsh Balakrishna is an Indian actor primarily known for his negative roles in Telugu films. He is also the runner up of Telugu reality TV show ''Bigg Boss 1''.Chowdhary, Y. Sunita (2010)Poised to Win, '' The Hindu'', 3 April 2010. Retrieve ...
as Chandu, Deepthi's husband * R. K. Mallidi as Dharma * Sri Krishna Paani as Paani * Sneha Madhuri Sharma as Roja, Deepthi's friend * Arun Kumar Pulavarthi as Murali * Chandini Rao as Deepika * PSN Murthy as Watchman * Pandu Pulapaka as Peon * Jaya Naidu as Deepthi and Rama Raju's mother * Veerabhadra Rao as Deepthi and Rama Raju's father


Production


Development

Director Sandeep Raj already directed and acted in few short films. He is known for his performance in short films. In 2019, he decided to direct a small-budgeted film with his short films team. Most of the actors in the film made their debut were previously
YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people wh ...
and those who did few short films. In an interview, Raj said that he wants to direct the films which have versatile story-telling.


Cast and crew

Sandeep Raj decided to feature the
YouTubers YouTubers are people mostly known for their work on the video sharing platform YouTube. The following is a list of YouTubers for whom Wikipedia has articles either under their own name or their YouTube channel name. This list excludes people wh ...
he worked with. Chandini Chowdary already made her debut as a lead actress in
Tollywood Tollywood may refer to: * Tollywood (Bengali cinema), the Bengali-language film industry based in West Bengal. ** Tollygunge Tollygunge (Bengali: টালিগঞ্জ; nicknamed 'Mini Mumbai' or 'Mini Bombay') is a locality of South Kolkat ...
, also acted in few short films in early days.
Suhas Suhas Pagolu is an Indian actor who works in Telugu films. He initially appeared in short films and supporting roles, and made his debut in a lead role with '' Colour Photo'' (2020). Early life and career Suhas was born and brought up in Vijaya ...
, the hero of the film is a good friend of Raj, also started his career from short films. Suhas also been as a comedian in many big
Tollywood Tollywood may refer to: * Tollywood (Bengali cinema), the Bengali-language film industry based in West Bengal. ** Tollygunge Tollygunge (Bengali: টালিগঞ্জ; nicknamed 'Mini Mumbai' or 'Mini Bombay') is a locality of South Kolkat ...
films. The director thus decided to cast these actors in leading roles. Actor Sunil was roped into the film as the main antagonist. Most of the other actors were also acted in few short films. In an interview Sandeep Raj revealed that Chandini Chowdary was not the first choice for the lead actress role, it is Niharika Konidela who was the first considered for the role. In an interview to '' Film Companion South,'' Suhas told that, "My hundred short films prepared me for feature films". With the success of the music album of ''
Mathu Vadalara ''Mathu Vadalara'' () is a 2019 Indian Telugu-language comedy thriller film directed by debutant Ritesh Rana. The film features Sri Simha, Satya, Naresh Agastya, and Athulya Chandra in lead roles while Brahmaji and Vennela Kishore play supporti ...
'', Sandeep chose Kaala Bhairava for the film's soundtrack and background score. The story is written by Sai Rajesh from his own incidents he faced. Debutant Venkat Shakamuri handled the cinematography of the film. Kranthi Priyam was chosen as the art director who previously worked in ''
Agent Sai Srinivasa Athreya ''Agent Sai Srinivasa Athreya'' is a 2019 Indian Telugu-language comedy thriller film directed by Swaroop R. S. J., who co-wrote the film with Naveen Polishetty. The film stars Naveen Polishetty as the title character alongside Shruti Sharma i ...
'' (2019).


Filming

Principal photography of the film started on 8 January 2020 in
Hyderabad Hyderabad ( ; , ) is the capital and largest city of the Indian state of Telangana and the ''de jure'' capital of Andhra Pradesh. It occupies on the Deccan Plateau along the banks of the Musi River (India), Musi River, in the northern part ...
. The film was completely shot in
Machilipatnam Machilipatnam (), also known as Masulipatnam and Bandar, is a city in Krishna district of the Indian state of Andhra Pradesh. It is a municipal corporation and the administrative headquarters of Krishna district. It is also the mandal headquarte ...
,
Vijayawada Vijayawada, formerly known as Bezawada, is the second largest city in the Indian state of Andhra Pradesh and is a part of the state's Capital Region. It is the administrative headquarters of the NTR district. Its metropolitan region comprises N ...
and the surrounding parts. The story of the film also revolves around these places.


Post-production

By the end of the March 2020, shooting of the film is almost done. While the post production was completed by mid-April.


Themes and influences

The film's central theme revolves around the
colourism Discrimination based on skin color, also known as colorism, or shadeism, is a form of prejudice and/or discrimination in which people who share similar ethnicity traits or perceived race are treated differently based on the social implications ...
. It is based on the real-life incidents that happened the life of the film's story writer Sai Rajesh. A reviewer of ''TeluguCinema'' stated that the film is all about 'Colour'. He further added that ''Colour Photo'' deals with colourism, and boasts good dialogue writing. Despite tad slow-paced and dull initial portions, the latter half of the film has touching moments. Another reviewer of ''GreatAndhra'' noted that "The genre of love stories has dealt with issues including casteism, and honor killings. What other new topics would a writer come up with for a conflict point for a love story? Here, Sai Rajesh has touched upon this issue of colourism. While this issue has not been dealt with much in our films, the proceedings have little novelty." Sanat Kumar Malik of ''FastNewsFeeds'' wrote that "’It’s 1999 and people still discriminate based on skin colour and caste,’ rues Jayakrishna in ''Colour Photo''. Oh well, in 2020, we still need the hashtag ‘Black Lives Matter’ and skin lightening creams continue to have many takers."


Music

The soundtrack and background score were scored by Kaala Bhairava and lyrics by Kittu Vissapragada and Sai Kiran. The audio was released on
Aditya Music Aditya Music India Private Limited is a music company in India, which owns the label Aditya Music. It produces music for the Telugu cinema industry and is headquartered at Hyderabad, Telangana. Overview The company was founded by Umesh Gu ...
. The first single ''Tharagathi Gadhi's'' lyrical version was released on Aditya Music on 27 August 2020. This single received good appreciation and is the most successful song among the album. Second single "Arere Akasam" was released on 21 September 2020. The third single ''Ekaantham's'' lyrical version was out on 7 October 2020.


Reception

''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was started on 15 July 2011 and belongs to Hyderabad Media House Ltd., which also own ...
'' stated that ''Kaala Bhairava's music is a major asset for the movie. The songs are pleasant and the background score is impressive too.'' ''123Telugu'' wrote in its review that ''One of the biggest plus points of the film is undoubtedly Kaala Bhairava, the music director. His songs are superb and have a haunting effect on you. His background music is also impressive.'' A reviewer wrote that "Kaala Bhairava is here to stay. Very often, we see music directors taking small films lightly. He has done an excellent job both with the songs and the background score."


Release

Although the makers of the film initially wanted to the release the film in theaters,
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identified ...
made them to opt for alternative sources. Finally, the producers of the film Sai Rajesh and Benny made a deal with
OTT platform An over-the-top (OTT) media service is a media service offered directly to viewers via the Internet. OTT bypasses cable, broadcast, and satellite television platforms: the types of companies that traditionally act as controllers or distribut ...
,
Aha AHA, Aha, or aha may refer to: Arts, entertainment and media * ''Aha!'' (TV program), an information and education TV program in the Philippines * a-ha, a Norwegian pop music band * ''Aha!'' (film), a 2007 Bangladeshi film * Aha (streaming se ...
to release the film digitally. The producers and
Allu Aravind Allu Aravind (born 10 January 1949) is an Indian film producer and distributor in Telugu cinema under his banner Geetha Arts. He co-owns the Indian Super League club ''Kerala Blasters FC''. A part of the Allu–Konidela family, Aravind is th ...
announced the decision of releasing the film on
Aha AHA, Aha, or aha may refer to: Arts, entertainment and media * ''Aha!'' (TV program), an information and education TV program in the Philippines * a-ha, a Norwegian pop music band * ''Aha!'' (film), a 2007 Bangladeshi film * Aha (streaming se ...
on 23 October 2020 on the eve of Vijayadasami festival.


Reception

''
The Times of India ''The Times of India'', also known by its abbreviation ''TOI'', is an Indian English language, English-language daily newspaper and digital news media owned and managed by The Times Group. It is the List of newspapers in India by circulation, t ...
'' critic Thadhagath Pathi gave 3.5/5 stars and wrote that "''Colour Photo'' is a heart-wrenching love story that stays with you." Pathi praised the performances of the lead cast, in addition to music and other technical aspects. Sangeetha Devi Dundoo of '' The Hindu'' stated that ''Colour Photo'' deserves a pat on the pack for going against the norms in
Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, ...
. ''
Eenadu ''Eenadu'' () is the largest circulated Telugu-language daily newspaper of India sold mostly in the states of Andhra Pradesh and Telangana.colourism Discrimination based on skin color, also known as colorism, or shadeism, is a form of prejudice and/or discrimination in which people who share similar ethnicity traits or perceived race are treated differently based on the social implications ...
, the reviewer opined that he couldn't translate it well into the screenplay. The review also stated that the lead actors have performed well in their given roles. A reviewer from ''Sakshi'' praised the storyline, performances and the music but criticized the slow-paced screenplay. Jahnavi Reddy of ''
The News Minute ''The News Minute'' is an Indian digital news platform based in Bangalore, Karnataka. It was founded by Dhanya Rajendran, Chitra Subramaniam and Vignesh Vellore in 2014. Apart from Karnataka, it also has bureaus in the states of Telangana, An ...
'' wrote that the film ''The intersections of biases around skin colour, caste and race are extremely complex, and the film doesn’t exactly do a perfect job addressing them".
Baradwaj Rangan Baradwaj Rangan is an Indian film critic, writer, and formerly the deputy editor of '' The Hindu''. He later became a senior editor of Film Companion. Rangan won the National Film Award for Best Film Critic in 2006. Before joining ''The Hin ...
of '' Film Companion South'' stated that ''''Colour Photo'' is one of the better products of this irect-to-streamingera.'' Murali Krishna CH of ''Cinema Express'' wrote that the dialogues and performance while pointing out there were some scenes.'' ''
The Hans India ''The Hans India'' is an Indian English-language daily newspaper published in the states of Andhra Pradesh and Telangana as well as in New Delhi. The newspaper was started on 15 July 2011 and belongs to Hyderabad Media House Ltd., which also own ...
'' gave 2.5/5 stars and stated that ''Sai Rajesh Neelam is the story writer of the movie. He penned an interesting love story with a routine conflict. The film goes well with a section of audiences because of too many predictable things that it offers.'' ''NTV'' wrote about the film that "Colour Photo .is a watchable love story with a touching climax", adding that the film didn't hanker go after low-hanging fruits, rather it showed courage of conviction and delivered some unconventional content. "


Accolades


Notes


References


External links

*
''Colour Photo''
on
Aha AHA, Aha, or aha may refer to: Arts, entertainment and media * ''Aha!'' (TV program), an information and education TV program in the Philippines * a-ha, a Norwegian pop music band * ''Aha!'' (film), a 2007 Bangladeshi film * Aha (streaming se ...
{{National Film Award for Best Feature Film in Telugu 2020 films Films set in Andhra Pradesh Indian historical romance films 2020s Telugu-language films Films shot in Andhra Pradesh Films shot in Vijayawada Indian romantic drama films Indian romantic action films 2020 romantic drama films 2020 directorial debut films Films not released in theaters due to the COVID-19 pandemic Films scored by Kaala Bhairava Films about social issues in India Films about social issues Films about racism Films set in India Films shot in India Social realism in film Aha (streaming service) original films Best Telugu Feature Film National Film Award winners