Colors TV is an Indian general entertainment

pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to Subscription business model, subscription-based television services, usually provided by multichan ...

channel owned by

JioStar Disney Star (also known as JioStar), registered as JioStar India Private Limited, is an Indian media conglomerate joint venture owned with a share of 16.34% by Reliance Industries, 46.82% by Viacom18 and 36.84% by Disney India. On 14 Nove ...

, a joint venture between

Viacom18 Viacom18 Media Private Limited is an independent Indian media conglomerate, part of JioStar. It is owned by Reliance Industries and Bodhi Tree Systems. The Organisation had various channels and content production studios in India. Following ...

and

Disney India The Walt Disney Company India, also known as Disney India, is the Indian subsidiary of The Walt Disney Company, headquartered in Mumbai, Maharashtra. In March 2019, The Walt Disney Company India became India's biggest television broadcaster af ...

. Its programming consists of family dramas, comedies, fantasy shows, youth-oriented

reality shows Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring ordinary people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s ...

, shows on crime, and

television film A television film, alternatively known as a television movie, made-for-TV film/movie, telefilm, telemovie or TV film/movie, is a film with a running time similar to a feature film that is produced and originally distributed by or to a Terrestr ...

History

It was launched on 21 July 2008 by

under CEO Rajesh Kamat. In April 2011, Raj Nayak was appointed CEO, replacing Rajesh Kamat, who left to join CA Media.

Reception

Over the years, series like '' Sasural Simar Ka'', '' Balika Vadhu'', '' Uttaran'', ''

Bigg Boss ''Bigg Boss'' is an Indian reality show franchise based on the Dutch reality show '' Big Brother''. It is produced by Endemol Shine India through JioStar Network. Subsequently, the various versions of the show are made internationally availabl ...

'', '' Fear Factor: Khatron Ke Khiladi'' and '' Naagin'' helped the channel surpass the decade-old market-leader

StarPlus StarPlus is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. Its programming consists of family dramas, romantic comedies, youth-oriented realit ...

in weekly Gross Rating Points (GRPs).

Programming

International

On 21 January 2010, Colors became available on

Dish Network DISH Network L.L.C., often referred to as DISH, an abbreviation for Digital Sky Highway, is an American provider of satellite television and IPTV services and wholly owned subsidiary of EchoStar Corporation. The company was originally establ ...

in the

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...

, and

Mexico Mexico, officially the United Mexican States, is a country in North America. It is the northernmost country in Latin America, and borders the United States to the north, and Guatemala and Belize to the southeast; while having maritime boundar ...

, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.

Amitabh Bachchan Amitabh Bachchan (; 11 October 1942) is an Indian actor who works in Hindi cinema. He is often considered one of the greatest, most accomplished and commercially successful actors in the history of Indian cinema.* * * * * With a cinemati ...

served as brand ambassador for the UK and USA launches. Colors launched in the

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...

Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...

on 25 January 2010. On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. Initially the channel was available

free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...

and then subsequently was added to the ViewAsia package on 19 April 2010. Colors was added to

Virgin Media Virgin Media Limited is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 ...

on 1 April 2011, as a part of the Asian Mela pack. On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package. On 18 August 2017, this decision was later reversed, and Colors left Freeview and became a pay channel again.

Golden Petal Awards

Golden Petal Awards is an award function to honour personalities and reward them for contributing to Colors TV. It was also broadcast on the channel itself.

Sister channels

Colors Rishtey

Programs of

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

channels have been aired, such as Humsafar. Rishtey rebroadcasts series from many other channels as well. The channel also creates original productions. Produced by BBC Media Action, Navrangi Re! is the channel's first original programming. In 2016,

now

, a Joint Venture between

launched a

Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...

programming block named "Nick Hour India" on Colors Rishtey India. On 1 March 2019, the channel was rebranded as Colors Rishtey.

References

External links

* {{DEFAULTSORT:Colors (India TV Channel) Viacom 18 Hindi-language television stations Television channels and stations established in 2008 Television stations in Mumbai Hindi-language television channels in India Network18 Group 2008 establishments in Maharashtra Hindi-language YouTube channels