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The Color Code Personality Profile also known as ''The Color Code'' or ''The People Code'' is a
personality test A personality test is a method of assessing human personality constructs. Most personality assessment instruments (despite being loosely referred to as "personality tests") are in fact introspective (i.e., subjective) self-report questionnaire ( ...
designed by Taylor Hartman. Despite being widely used in business and other fields, it is a
pseudoscience Pseudoscience consists of statements, beliefs, or practices that claim to be both scientific and factual but are incompatible with the scientific method. Pseudoscience is often characterized by contradictory, exaggerated or unfalsifiable claim ...
.


Classifying the motive types

The Hartman Personality Profile is based on the notion that all people possess one of four driving "core motives". ''The Color Code'' is based on four types of
personality Personality is the characteristic sets of behaviors, cognitions, and emotional patterns that are formed from biological and environmental factors, and which change over time. While there is no generally agreed-upon definition of personality, mos ...
, identified by color:
Red Red is the color at the long wavelength end of the visible spectrum of light, next to orange and opposite violet. It has a dominant wavelength of approximately 625–740 nanometres. It is a primary color in the RGB color model and a seconda ...
, (
motivated Motivation is the reason for which humans and other animals initiate, continue, or terminate a behavior at a given time. Motivational states are commonly understood as forces acting within the agent that create a disposition to engage in goal-dire ...
by
power Power most often refers to: * Power (physics), meaning "rate of doing work" ** Engine power, the power put out by an engine ** Electric power * Power (social and political), the ability to influence people or events ** Abusive power Power may ...
);
Blue Blue is one of the three primary colours in the RYB colour model (traditional colour theory), as well as in the RGB (additive) colour model. It lies between violet and cyan on the spectrum of visible light. The eye perceives blue when ...
, (motivated by
intimacy An intimate relationship is an interpersonal relationship that involves physical or emotional intimacy. Although an intimate relationship is commonly a sexual relationship, it may also be a non-sexual relationship involving family, friends, ...
);
White White is the lightness, lightest color and is achromatic (having no hue). It is the color of objects such as snow, chalk, and milk, and is the opposite of black. White objects fully diffuse reflection, reflect and scattering, scatter all the ...
, (motivated by
peace Peace is a concept of societal friendship and harmony in the absence of hostility and violence. In a social sense, peace is commonly used to mean a lack of conflict (such as war) and freedom from fear of violence between individuals or groups. ...
); and
Yellow Yellow is the color between green and orange on the spectrum of light. It is evoked by light with a dominant wavelength of roughly 575585 nm. It is a primary color in subtractive color systems, used in painting or color printing. In ...
, (motivated by
fun Fun is defined by the ''Oxford English Dictionary'' as "Light-hearted pleasure, enjoyment, or amusement; boisterous joviality or merrymaking; entertainment". Etymology and usage The word ''fun'' is associated with sports, entertaining medi ...
). Although
demographic groups Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
vary, Hartman suggests that Reds comprise 25% of the
population Population typically refers to the number of people in a single area, whether it be a city or town, region, country, continent, or the world. Governments typically quantify the size of the resident population within their jurisdiction using ...
; Blues 35%; Whites 20%; and Yellows 20%. There is no scientific proof to support these claims.


Criticism

The Hartman Institute and its many subsidiaries offer "coaches" to businesses seeking to improve interpersonal relations, for career counselling, or to collect data for use in hiring practices. The test informally passes most psychometric measures of reliability and face validity, but this may be attributed to the open predictability of the test. The criteria are likely self-fulfilling to an extent. Although internal and small sample corporate-sponsored data have been reported, no peer-reviewed studies of the psychometric value of the test exist.


See also

*
Table of similar systems of comparison of temperaments The two-factor model of personality is a widely used psychological factor analysis measurement of personality, behavior and temperament. It most often consists of a matrix measuring the factor of introversion and extroversion with some form of ...


References

{{reflist Personality typologies