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A general merchant store (also known as general merchandise store, general dealer, village shop, or country store) is a rural or small-town store that carries a general line of merchandise. It carries a broad selection of merchandise, sometimes in a small space, where people from the town and surrounding rural areas come to purchase all their general goods. The store carries routine stock and obtains special orders from
warehouses A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities, to ...
. It differs from a
convenience store A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...
or corner shop in that it will be the main shop for the community rather than a convenient supplement. General stores often sell staple food items such as milk and bread, and various household goods such as hardware and electrical supplies. The concept of the general store is very old, and although some still exist, there are far fewer than there once were, due to
urbanization Urbanization (or urbanisation in British English) is the population shift from Rural area, rural to urban areas, the corresponding decrease in the proportion of people living in rural areas, and the ways in which societies adapt to this change. ...
,
urban sprawl Urban sprawl (also known as suburban sprawl or urban encroachment) is defined as "the spreading of urban developments (such as houses and shopping centers) on undeveloped land near a city". Urban sprawl has been described as the unrestricted ...
, and the relatively recent phenomenon of
big-box stores A big-box store, a hyperstore, a supercenter, a superstore, or a megastore is a physically large retail establishment, usually part of a chain of stores. The term sometimes also refers, by extension, to the company that operates the store. The ...
. The term "general merchandise store" is also used to describe a hybrid of a
department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
, with a wide selection of goods, and a
discount store Discount stores offer a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs. Types (Uni ...
, with low prices. Examples include J. C. Penney and
Sears Sears, Roebuck and Co., commonly known as Sears ( ), is an American chain of department stores and online retailer founded in 1892 by Richard Warren Sears and Alvah Curtis Roebuck and reincorporated in 1906 by Richard Sears and Julius Rosen ...
.


History

General dealers were established in the 18th and 19th centuries in many remote populated places where mobility was limited and a single shop was sufficient to service the entire community. Due to its close connection and confinement to its customers, general dealers often adjusted their sales offerings to the specific preferences of their community. General dealers existed, apart from
mainland Mainland is defined as "relating to or forming the main part of a country or continent, not including the islands around it egardless of status under territorial jurisdiction by an entity" The term is often politically, economically and/or demogr ...
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
and
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
, in all European colonies and generally in areas where
colonists A settler or a colonist is a person who establishes or joins a permanent presence that is separate to existing communities. The entity that a settler establishes is a settlement. A settler is called a pioneer if they are among the first settli ...
encroached upon communities that previously did not trade with money. In the colonies, trading or bartering in local produce had existed long before official shops were opened. The growing need for imported goods, both from European settlers and
native Native may refer to: People * '' Jus sanguinis'', nationality by blood * '' Jus soli'', nationality by location of birth * Indigenous peoples, peoples with a set of specific rights based on their historical ties to a particular territory ** Nat ...
populations, led to the establishment of a network of
merchant A merchant is a person who trades in goods produced by other people, especially one who trades with foreign countries. Merchants have been known for as long as humans have engaged in trade and commerce. Merchants and merchant networks operated i ...
s, and subsequently to the creation of a money economy.


By country


Australia

While a large number of general stores still exist in Australia, as in other parts of the world their numbers were greatly reduced by the advent of supermarkets.


Canada

The oldest continually run general store in Canada is Trousdale's, located in Sydenham, Ontario, which has been operated by the Trousdale family since 1836. Sociability has always been a feature, as locals come to chat as well as buy. Gray Creek Store in Gray Creek, Kootenay Bay, Canada is the largest and oldest general dealer in the
Kootenay Lake Kootenay Lake is a lake located in British Columbia, Canada. It is part of the Kootenay River. The lake has been raised by the Corra Linn Dam and has a dike system at the southern end, which, along with industry in the 1950s–70s, has changed ...
region Enniskillen General Store in Clarington, Ontario has been in operation since 1840 and still continues today. Robinson's General Store in Dorset, Ontario, voted "Canada's Best Country Store", has been owned and operated by the same family since 1921.


Dominican Republic

In the
Dominican Republic The Dominican Republic is a country located on the island of Hispaniola in the Greater Antilles of the Caribbean Sea in the Atlantic Ocean, North Atlantic Ocean. It shares a Maritime boundary, maritime border with Puerto Rico to the east and ...
, a colmado is the country's equivalent of a general store. Colmado literal translation is 'full to the brim' implying its great density of goods in a small space. The colmado is much more than just a general store, for it offers a social gathering point for the residents of the town or neighborhood. The colmado is an important institution in the Dominican Republic serving as an economic, social and political center for every small community. It is common for colmados to have loud Dominican music such as merengue, bachata, or salsa playing. A common pastime for Dominican men is to play dominoes and drink a beer at their local colmado on Sundays. Another particularity of the colmado is that they provide delivery service of their products directly to the customer's dwelling. Products range from beer, snacks, toilet paper to flashlights and canned food.


Egypt

The
Greek Greek may refer to: Anything of, from, or related to Greece, a country in Southern Europe: *Greeks, an ethnic group *Greek language, a branch of the Indo-European language family **Proto-Greek language, the assumed last common ancestor of all kno ...
merchants in
Egypt Egypt ( , ), officially the Arab Republic of Egypt, is a country spanning the Northeast Africa, northeast corner of Africa and Western Asia, southwest corner of Asia via the Sinai Peninsula. It is bordered by the Mediterranean Sea to northe ...
were called ''bakal''.


Finland

General stores (''sekatavarakauppa'') first appeared in Finland in 1859 when fixed shop retailers were allowed to set up shops in rural towns for the first time. Prior to that, authorised trade in rural products other than those produced in the same region depended on city travel, open-air markets and fairs. A related type of store is the village store (''kyläkauppa''), typically located in sparsely populated towns, which still performs many similar functions to general stores. As in many other countries, their numbers were greatly reduced with the advent of supermarkets, from over 3400 such shops in 1980 to 241 in 2017.


India

In India, a tapri is a regional version of a general store. It stores all home, personal, medical, and hygienic daily-use products. Many Kirana shops sell products other than food, such as clothing or household items, stationery, toys, tools, and medicines. Small Kirana stores, which are generally located on the corner of streets and generally known as katta or tapri, sell cigarettes, tobacco, and tea. Recently, there has been a notable integration of Aadhaar-enabled Payment System (AePS) services in Kirana or general stores across India. AePS allows customers to conduct basic banking transactions such as cash withdrawal, balance inquiry, and fund transfer using their Aadhaar number and biometric authentication. This integration has enabled Kirana stores to serve as financial service points, offering convenient banking services to local communities. On 30 July 2024,
Open Network for Digital Commerce Open Network for Digital Commerce (ONDC) is a public technology initiative launched by the Department for Promotion of Industry and Internal Trade (DPIIT), Government of India to foster decentralized open e-commerce model and is led by a privat ...
(ONDC) introduced an interoperable QR code to link neighborhood store owners with consumers. With ONDC-registered buyer apps like Magicpin and
Paytm Paytm (an acronym for "Pay Through Mobile") is an Indian Multinational corporation, multinational Fintech, financial technology company, that specializes in digital wallet, digital payments and financial services, based in Noida, India. Paytm ...
, merchants can create a unique QR code that customers can scan to access their online store on the ONDC platform.


Namibia

Due to its sparse population, there are still a number of general dealers in
Namibia Namibia, officially the Republic of Namibia, is a country on the west coast of Southern Africa. Its borders include the Atlantic Ocean to the west, Angola and Zambia to the north, Botswana to the east and South Africa to the south; in the no ...
, for instance, the Solitaire General Dealer in
Solitaire Solitaire may refer to: Film and television *'' Le Solitaire'', a 1987 French film * ''Solitaire'' (1991 film), a Canadian drama film * ''Solitaire'' (2008 film), a drama film *''Solitaire'', 2016 Lebanese comedy film with Bassam Kousa *"Solit ...
, an important stopover for tourists through Namibia's Namib-Naukluft Park.


Puerto Rico

In Puerto Rico, a
US territory In the United States, a territory is any extent of region under the sovereign jurisdiction of the federal government of the United States, including all waters (around islands or continental tracts). The United States asserts sovereign rights for ...
, several general stores ("colmado") have proliferated since the 1970s. * Supermercados Selectos * Supermercados Econo


South Africa

There are still many general dealers in
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
; the oldest is Oom Samie se Winkel () in Dorp Street,
Stellenbosch Stellenbosch (; )A Universal Pronouncing Gazetteer.
Thomas Baldwin ...
. Oepverkoop is the oldest general dealer in Paternoster, Western Cape. Goodwood Museum in
Cape Town Cape Town is the legislature, legislative capital city, capital of South Africa. It is the country's oldest city and the seat of the Parliament of South Africa. Cape Town is the country's List of municipalities in South Africa, second-largest ...
displays the operation of a general dealer shop.


United Kingdom

Village shops are becoming less common in the densely populated parts of the country, although they remain common in remote
rural In general, a rural area or a countryside is a geographic area that is located outside towns and cities. Typical rural areas have a low population density and small settlements. Agricultural areas and areas with forestry are typically desc ...
areas. Their rarity in England is due to several factors, such as the rise in car ownership, competition from large chain
supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...
s, the rising cost of village properties, and the increasing trend of the wealthy to own
holiday homes A holiday cottage, holiday home, vacation home, or vacation property is accommodation used for holiday vacations, corporate travel, and temporary housing often for less than 30 days. Such properties are typically small homes, such as cottage ...
in picturesque villages, consequently these houses which used to be occupied full-time by potential customers are often vacant for long periods. Of those villages in England who still have shops, these days they are often a combination of services under one roof to increase the likelihood of profit and survival. Extra services may include a
post office A post office is a public facility and a retailer that provides mail services, such as accepting letter (message), letters and parcel (package), parcels, providing post office boxes, and selling postage stamps, packaging, and stationery. Post o ...
, private business services such as
tearoom A teahouse or tearoom (also tea room) is an establishment which primarily serves tea and other light refreshments. A tea room may be a room set aside in a hotel, especially for serving afternoon tea, or may be an establishment that only serve ...
s,
cafe A coffeehouse, coffee shop, or café (), is an establishment that serves various types of coffee, espresso, latte, americano and cappuccino, among other hot beverages. Many coffeehouses in West Asia offer ''shisha'' (actually called ''nargil ...
s, and
bed and breakfast A bed and breakfast (typically shortened to B&B or BnB) is a small lodging establishment that offers overnight accommodation and breakfast. In addition, a B&B sometimes has the hosts living in the house. ''Bed and breakfast'' is also used to ...
accommodation; or state services such as
libraries A library is a collection of Book, books, and possibly other Document, materials and Media (communication), media, that is accessible for use by its members and members of allied institutions. Libraries provide physical (hard copies) or electron ...
and
General Practitioner A general practitioner (GP) is a doctor who is a Consultant (medicine), consultant in general practice. GPs have distinct expertise and experience in providing whole person medical care, whilst managing the complexity, uncertainty and risk ass ...
(GP) or Dental clinics; and charity partners such as
Women's Institute The Women's Institute (WI) is a community-based organization for women in the United Kingdom, Canada, South Africa and New Zealand. The movement was founded in Stoney Creek, Ontario, Canada, by Erland and Janet Lee with Adelaide Hoodless being the ...
(WI) coffee mornings held on the day most elderly villagers might collect their weekly pensions. Community shops have become popular in some villages, often jointly owned and run by many villagers as a
co-operative A cooperative (also known as co-operative, coöperative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democr ...
. The Village Retail Services Association promotes the role and function of the village shop in the UK. Many modern village shops choose to stock items which draw in customers from neighboring areas who are seeking locally sourced, organic and specialist produce such as local cuts of meat, local cheeses, wines etc. Corner shops are usually so-called because they are located on the corner plot or street end of a row of
terraced housing A terrace in agriculture is a flat surface that has been cut into hills or mountains to provide areas for the cultivation for crops, as a method of more effective farming. Terrace agriculture or cultivation is when these platforms are created s ...
, often
Victorian Victorian or Victorians may refer to: 19th century * Victorian era, British history during Queen Victoria's 19th-century reign ** Victorian architecture ** Victorian house ** Victorian decorative arts ** Victorian fashion ** Victorian literatur ...
or
Edwardian In the United Kingdom, the Edwardian era was a period in the early 20th century that spanned the reign of King Edward VII from 1901 to 1910. It is commonly extended to the start of the First World War in 1914, during the early reign of King Ge ...
factory workers' houses. The doorway into the shop was usually on the corner of the plot to maximize shop floor space within, this also offered two display windows onto two opposing streets. Many have now altered the original shop front layout in favor of a mini-supermarket style. Although it is common that corner shops found in the UK were former grocers' shops, other specialist retailers also occupied such plots and have suffered the same fate of being largely replaced by supermarkets and hypermarkets, such retailers as
greengrocer A greengrocer is a person who owns or operates a shop selling primarily produce, fruit and vegetables. The term may also be used to refer to a shop selling primarily produce. It is used predominantly in the United Kingdom and Australia. In the ...
s,
baker A baker is a tradesperson who baking, bakes and sometimes Sales, sells breads and other products made of flour by using an oven or other concentrated heat source. The place where a baker works is called a bakery. History Ancient histo ...
s,
butcher A butcher is a person who may Animal slaughter, slaughter animals, dress their flesh, sell their meat, or participate within any combination of these three tasks. They may prepare standard cuts of meat and poultry for sale in retail or wholesale ...
s and
fishmonger A fishmonger (historically fishwife for female practitioners) is someone who sells raw fish and seafood. Fishmongers can be wholesalers or retailers and are trained at selecting and purchasing, handling, gutting, boning, filleting, displaying, ...
s.


In popular culture

Many British television and radio series, especially
soap operas A soap opera (also called a daytime drama or soap) is a genre of a long-running radio or television serial, frequently characterized by melodrama, ensemble casts, and sentimentality. The term ''soap opera'' originated from radio dramas original ...
, feature corner shops or village shops as cornerstones for community gatherings and happenings. A prominent example is the village shop in Ambridge, the fictional village in the
BBC Radio 4 BBC Radio 4 is a British national radio station owned and operated by the BBC. The station replaced the BBC Home Service on 30 September 1967 and broadcasts a wide variety of spoken-word programmes from the BBC's headquarters at Broadcasti ...
series, ''
The Archers ''The Archers'' is a British radio soap opera currently broadcast on BBC Radio 4, the corporation's main spoken-word Radio broadcasting, channel. Broadcast since 1951, it was famously billed as "an everyday story of country folk" and is now pr ...
'', (1950–present). The
ITV1 ITV1 (formerly known as ITV) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the British media company ITV plc. It provides the ITV (TV network), Channel 3 ...
soap opera ''
Coronation Street ''Coronation Street'' (colloquially referred to as ''Corrie'') is a British television soap opera created by ITV Granada, Granada Television and shown on ITV (TV network), ITV since 9 December 1960. The programme centres on a cobbled, terraced ...
'' (1960–present) has featured a corner shop since the first episode; originally owned by Florrie Lindley, it was later acquired by
Alf Roberts Alfred Sidney "Alf" Roberts, OBE is a fictional character from the British ITV soap opera ''Coronation Street'', played by Bryan Mosley. He ran a grocery shop at No. 15 and was involved in local politics, including two spells as mayor of W ...
the grocer, and after his death in the late-1990s was bought by
Dev Alahan Dev Alahan is a fictional character from the Television in the United Kingdom, British ITV (TV network), ITV soap opera ''Coronation Street''. Portrayed by Jimmi Harkishin, the character's first appearance was broadcast on 10 November 1999. He i ...
, reflecting this common change in British culture to Asian shopkeepers. The dying days and changing culture of the traditional British grocer were explored to great effect in the
BBC The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
TV comedy series ''
Open All Hours ''Open All Hours'' is a British television sitcom created and written by Roy Clarke for the BBC. It ran for 26 episodes over four series, which aired in 1976, 1981, 1982, and 1985. The programme was developed from a television pilot broadcast ...
'' (1976–1985), set in the real suburb of Balby in
Doncaster Doncaster ( ) is a city status in the United Kingdom, city in South Yorkshire, England. Named after the River Don, Yorkshire, River Don, it is the administrative centre of the City of Doncaster metropolitan borough, and is the second largest se ...
; the shop front used for the street scenes in the series does actually exist in the area and is now a hairdressing salon. The
BBC Scotland BBC Scotland is a division of the BBC and the main public broadcaster in Scotland. Its headquarters are in Glasgow, employing approximately 1,250 staff as of 2017, to produce 15,000 hours of television and radio programming per year. BBC Scotla ...
comedy series ''
Still Game ''Still Game'' is a Scotland, Scottish sitcom produced by Effingee Productions, The Comedy Unit and BBC Scotland. It was created by Ford Kiernan and Greg Hemphill, who played the lead characters, Jack Jarvis (Still Game character), Jack Jarvis, ...
'' has a corner shop as a recurring location where characters can meet and gossip; the actor who plays its owner, Navid Harrid ( Sanjeev Kohli), plays a similar role as Bangaram in the Radio 4 comedy series '' Fags, Mags and Bags'' which is set entirely in Ramesh's shop. The band
Cornershop Cornershop are an English indie rock band formed in Leicester, in 1991. The group are best known for their single " Brimful of Asha" from their third album '' When I Was Born for the 7th Time''. A remixed version of the track reached number one ...
in part base their image on the perception that many convenience shops are now owned by British Asian people. In terms of British popular culture, these media representations give some idea of the importance attached to local shops in the national psyche and as a mainstay of community life.


United States

General stores and itinerant peddlers dominated in rural America until the coming of the automobile after 1910. Farmers and ranchers depended on general stores that had a limited stock and slow turnover; they made enough profit to stay in operation by selling at high prices. Often farmers would barter butter, cheese, eggs, vegetables or other foods which the merchant would resell. Prices were not marked on each item; instead the customer negotiated a price. Men did most of the shopping, since the main criterion was credit rather than quality of goods. Indeed, most customers shopped on credit, paying later when crops or cattle were sold; the owner's ability to judge credit worthiness was vital to his success. The store was often a gathering point for local men to chat, pass around the weekly newspaper, and talk politics. In the South, the general store was especially important after the Civil War, as the merchant was one of the few sources of credit available until the cash crops (usually cotton or tobacco) came in. By 1878, for example, there were 1,468 local merchants in Alabama, or 12 for every 10,000 people. There were few towns and very few cities, so rural general stores and itinerant peddlers were the main sources of supply. During the first half of the 20th century, general stores were displaced in many areas of the United States by many different types of specialized retailers in trading towns and small cities. However, from the 1960s to the present, many small specialized retailers have in turn been crushed by the so-called "
category killer A category killer is a retailer, often a big-box store, that specialty store, specializes in and carries a large product assortment of a given category. Through their wide merchandise selections, low pricing, deep supply, large buying power, and m ...
s", which are "big-box"
wholesale Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...
-type retailers large enough to carry the majority of best-selling goods in a specific category, like sporting goods or office supplies.
Gray's General Store Gray's General Store was a general store located at 4 Main Street in Adamsville, Rhode Island. Founded in 1788, it operated for almost 225 years and was reputed to be the oldest continually operating general store in the United States. It subsequently reopened in the summer of 2013. However, the convenience inherent in the general store has been revived in the form of the modern
convenience store A convenience store, convenience shop, bakkal, bodega, corner store, corner shop, superette or mini-mart is a small retail store that stocks a range of everyday items such as convenience food, groceries, beverages, tobacco products, lotter ...
. A few
variety store A variety store (also five and dime (historic), pound shop, or dollar store) is a retail store that sells general merchandise, such as apparel, auto parts, dry goods, toys, hardware, furniture, and a selection of groceries. It usually sel ...
s draw upon the concept of having a broad variety of goods servicing small communities where big-box retailers are absent;
Dollar General Dollar General Corporation is an American chain of discount stores headquartered in Goodlettsville, Tennessee. As of January 8, 2024, Dollar General operated 19,643 stores in the contiguous United States and Mexico. The company began in 1939 in ...
stores, in particular, draws its name from both the "dollar store" concept of having items at a fixed price point and the general store.


List of general stores

This is a select list of historical general stores in the United States, listed in alphabetical order. File:Oldwick General Store.JPG, The Oldwick General Store in
Tewksbury Township, New Jersey Tewksbury Township is a Township (New Jersey), township located in Hunterdon County, New Jersey, Hunterdon County, in the U.S. state of New Jersey and is located within the New York Metropolitan Area. As of the 2020 United States census, the tow ...
File:Grays General Store in Little Compton Rhode Island.jpg, The Grays General Store (1788) in
Adamsville, Rhode Island Adamsville is a historic village in Little Compton, Rhode Island, United States. It was first settled in 1675 around the time of King Philip's War and was named after the second president of the United States, John Adams. Historic sites Grays ...
File:General store, Deaf Smith County Museum, Hereford, TX IMG 4858.JPG, General store exhibit at the Deaf Smith County Historical Museum in
Hereford Hereford ( ) is a cathedral city and the county town of the ceremonial county of Herefordshire, England. It is on the banks of the River Wye and lies east of the border with Wales, north-west of Gloucester and south-west of Worcester. With ...
,
Texas Texas ( , ; or ) is the most populous U.S. state, state in the South Central United States, South Central region of the United States. It borders Louisiana to the east, Arkansas to the northeast, Oklahoma to the north, New Mexico to the we ...
File:Country Store- interior, Ewen Avenue, Spuyten Duyvil, Bronx (NYPL b13668355-482797).jpg, Country Store,
Spuyten Duyvil, Bronx Spuyten Duyvil (, ) is a neighborhood of the Bronx, New York City. It is bounded on the north by Riverdale, Bronx, Riverdale, on the east by Kingsbridge, Bronx, Kingsbridge, on the south by the Harlem River, and on the west by the Hudson River, ...
, early 20th century


See also

*
Department store A department store is a retail establishment offering a wide range of consumer goods in different areas of the store under one roof, each area ("department") specializing in a product category. In modern major cities, the department store mad ...
* Hyper market * Types of retail outlets * Super market * Super store


Footnotes


Further reading

* Dannhaeuser, Norbert. "The role of the neighborhood store in developing economies: the case of Dagupan City, Philippines." ''Journal of Developing Areas'' (1980): 157–174
in JSTOR
* English, Linda. ''By All Accounts: General Stores and Community Life in Texas and Indian Territory''. (
University of Oklahoma Press The University of Oklahoma Press (OU Press) is the publishing arm of the University of Oklahoma. Founded in 1929 by the fifth president of the University of Oklahoma, William Bennett Bizzell, it was the first university press to be established ...
, 2013) * Kaynak, Erdener, and S. Tamer Cavusgil. "The evolution of food retailing systems: contrasting the experience of developed and developing countries." ''Journal of the Academy of Marketing Science'' (1982) 10#3 pp: 249–268. * Lejoyeux, Michel, et al. "Prevalence of compulsive buying among customers of a Parisian general store." ''Comprehensive Psychiatry'' (2007) 48#1 pp: 42–46. {{DEFAULTSORT:General Store Retail formats Rural economics