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The Collegiate Licensing Company (CLC) is an American collegiate trademark licensing and marketing company. Founded in 1981 by Bill Battle in
Selma, Alabama Selma is a city in and the county seat of Dallas County, in the Black Belt region of south central Alabama and extending to the west. Located on the banks of the Alabama River, the city has a population of 17,971 as of the 2020 census. Abou ...
, CLC is the largest and oldest collegiate licensing company in the United States and currently provides its services to more than 200 colleges and universities, athletic conferences, bowl games, the
Heisman Trophy The Heisman Memorial Trophy ( ; also known simply as the Heisman) is awarded annually since 1935 to the top player in college football. It is considered the most prestigious award in the sport and is presented by the Heisman Trophy Trust followin ...
, and the
NCAA The National Collegiate Athletic Association (NCAA) is a nonprofit organization that regulates College athletics in the United States, student athletics among about 1,100 schools in the United States, and Simon Fraser University, 1 in Canada. ...
. Headquartered in Atlanta, the company also operates satellite offices in
Arizona Arizona is a U.S. state, state in the Southwestern United States, Southwestern region of the United States, sharing the Four Corners region of the western United States with Colorado, New Mexico, and Utah. It also borders Nevada to the nort ...
,
Kansas Kansas ( ) is a landlocked U.S. state, state in the Midwestern United States, Midwestern region of the United States. It borders Nebraska to the north; Missouri to the east; Oklahoma to the south; and Colorado to the west. Kansas is named a ...
, and
Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...
. On May 1, 2007, CLC was acquired by IMG. CLC products contain a
hologram Holography is a technique that allows a wavefront to be recorded and later reconstructed. It is best known as a method of generating three-dimensional images, and has a wide range of other uses, including data storage, microscopy, and interf ...
tag asserting authenticity.


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* {{DEFAULTSORT:Collegiate Licensing Company Marketing organizations Companies established in 1981