
A collectable (collectible or collector's item) is any
object regarded as being of value or interest to a
collector. Collectable items are not necessarily monetarily valuable or uncommon. There are numerous types of collectables and terms to denote those types. An
antique is a collectable that is old. A curio is something deemed unique, uncommon, or weird, such as a decorative item. A manufactured collectable is an item made specifically for people to collect.
[Danziger, Pamela (July 1, 1069)]
''Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior''
Kaplan Publishing.
The business of collectables
Created to be collected
A manufactured collectable (often referred to as a contemporary collectable) is an item made specifically for people to collect. Examples of items commonly sold as collectables include
plates,
figurines,
bells,
graphics
Graphics () are visual images or designs on some surface, such as a wall, canvas, screen, paper, or stone, to inform, illustrate, or entertain. In contemporary usage, it includes a pictorial representation of the data, as in design and manufa ...
,
steins,
dolls, and
art. Some companies that produce manufactured collectables are members of The Gift and Collectibles Guild.
Special editions, limited editions and variants on these terms fall under the category of manufactured collectables and are used as a marketing incentive for various types of products. They were originally applied to products related to the arts—such as books, prints or recorded music and films—but are now used for cars, fine wine and many other collectables. A special edition typically includes extra material of some kind. A limited edition is restricted in the number of copies produced, although the number may be arbitrarily high.
Collectables in commerce
Manufacturers and retailers have used collectables in a number of ways to increase sales. One use is in the form of licensed collectables based on
intellectual properties, such as images, characters and logos from literature, music, movies, radio, television, and video games. A large subsection of
licensing includes advertising, brand name, and character collectibles. Another use of collectables in retail is in the form of
prize
A prize is an award to be given to a person or a group of people (such as sporting teams and organizations) to recognize and reward their actions and achievements. s (items of nominal value packaged with or included in the price of a retail product at no additional cost) and
premiums (items that can be "purchased" by redeeming coupons,
boxtops, or
proofs of purchase from the product along with a small fee to cover shipping and handling). Also, collectables have played an important role in tourism, in the form of souvenirs.
[Museum of the Personal: the souvenir and nostalgia, Chapter 4 — What is a souvenir?](_blank)
Another important field of collecting that is also big business is
memorabilia
A souvenir (French language, French for 'a remembrance or memory'), memento, keepsake, or token of remembrance is an object a person acquires for the memory, memories the owner associates with it. A souvenir can be any object that can be collecte ...
, which includes collectables related to a person, organization, event or media, including T-shirts, posters, and numerous other collectables marketed to fans; but also includes
ephemera from historical, media, or entertainment events, items that were meant to be thrown away but were saved by fans and accumulated by collectors. Collectibles have become a huge market globally coupled with the rise in application of Non-Fungible Tokens (NFT) which are now used as a medium for digital collectibles sales.
The collectables market size in 2020 was $360 billion with an estimated increase of 4% by 2028. Digital collectibles may become a reliable revenue stream for creators as
NFTs evolve and spread.
Collectables as investments
Collectables can be items of limited supply that are sought for a variety of reasons, including a possible increase in value. In a financial sense, collectables can be viewed as a hedge against inflation. Over time, their value can also increase as they become rarer due to loss, damage or destruction. One drawback to investing in collectables is the potential lack of liquidity, particularly for very obscure items. There is also a risk for fraud.
The 1960s through the early 1990s were major years for the manufacturing of contemporary collectables. While some individuals purchased contemporary collectables to enjoy and use, many purchased them as investments. Speculative markets developed for many of these pieces. Because so many people bought for investment purposes, duplicates are common. And although many collectables were labeled as "limited editions", the actual number of items produced was very large. Consequently, there is very little demand for many (but not all) items produced during this time period, and their market values are often low.
Digital collecting
Digital collecting takes place in the
blockchain, and it got popular at the end of 2020 with the
NFT craze of 2020–2021. Collectors can buy, trade and exchange digital items (NFTs) usually associated with images or artworks. These items are usually bought using
cryptocurrency
A cryptocurrency (colloquially crypto) is a digital currency designed to work through a computer network that is not reliant on any central authority, such as a government or bank, to uphold or maintain it.
Individual coin ownership record ...
, although many marketplaces have made it possible to purchase NFTs using standard credit cards as well. Just like in physical collecting, items can hold value due to different reasons, but they are not necessarily monetarily valuable, rare, uncommon or aesthetically pleasing. The
Curio Cards, the
Rare Pepe or the
CryptoPunks are amongst the first cases of digital collectibles. Digital collecting also applies to
digital artworks.
History
The urge to collect unusual and fascinating objects is primeval and not limited to humans. The
bowerbird collects brightly colored objects such as shells, leaves, and flowers, which they place in, or around bowers. The
pack rat is fond of using shiny objects in their nests.
The Renaissance
Cabinet of Curiosities was an antecedent both of modern museums and modern collecting.
The earliest manufactured collectables were included as incentives with other products, such as
cigarette cards in packs of
cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s. Popular items developed a secondary market and sometimes became the subject of "collectable crazes". Eventually many collectable items came to be sold separately, instead of being used as marketing tools to increase the appeal of other products.
To encourage collecting, manufacturers often create an entire series of a given collectable, with each item differentiated in some fashion. Examples include
sports cards depicting individual players, or different designs of
Beanie Babies. Enthusiasts will often try to assemble a complete set of the available variations.
Collector editions are another way of supporting collectables. They typically are produced in limited amount and contain additional content that can be valuable for a collector. This practice is mostly popular in
video game
A video game or computer game is an electronic game that involves interaction with a user interface or input device (such as a joystick, game controller, controller, computer keyboard, keyboard, or motion sensing device) to generate visual fe ...
s.
Early versions of a product, manufactured in smaller quantities before its popularity as a collectable developed, sometimes command exorbitant premiums on the secondary market.
Dolls and other
toys made during an adult collector's childhood can command such premiums. Unless extremely rare or made as a one-of-a-kind in a mature market, collectables rarely prove to be a spectacular investment.
See also
*
Collectible market index
*
Art Collecting
*
Coin collecting
*
Stamp collecting
*
Vintage spirits
References
External links
Collecting: A RationaleCollectibles Market Analysis
{{Authority control
Collecting