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"Cold" is a song by New Zealand pop music group
Deep Obsession Deep Obsession is a New Zealand group, notable for being the only New Zealand act to have three consecutive No.1 singles in the Official New Zealand Music Chart. History Deep Obsession started recording their debut album in 1997. They signed ...
. It was written by two of the band's three members— Christopher Banks and Zara Clark—and produced by Banks and Australian disc jockey Paul Goodyear. The song was released as the group's second single from their debut studio album, ''
Infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions amo ...
'' (1999), almost a year after their previous single, a cover of " Lost in Love" by British-Australian
soft rock Soft rock is a form of rock music that originated in the late 1960s in Southern California and the United Kingdom which smoothed over the edges of singer-songwriter and pop rock, relying on simple, melodic songs with big, lush productions. S ...
duo Air Supply. Backed with the album track "Would You?" and several remixes as
B-side The A-side and B-side are the two sides of phonograph records and cassettes; these terms have often been printed on the labels of two-sided music recordings. The A-side usually features a recording that its artist, producer, or record compan ...
s, "Cold" became the group's second number-one single in New Zealand, topping the RIANZ Singles Chart on the week of 11 July 1999. Banks and Clark received an NZ Music Award nomination in 2000 for writing "Cold". Two music videos were made for the song, both directed by Rongotai Lomas.


Release and success

"Cold" was included on ''
Infinity Infinity is that which is boundless, endless, or larger than any natural number. It is often denoted by the infinity symbol . Since the time of the ancient Greeks, the philosophical nature of infinity was the subject of many discussions amo ...
'' as the album's third track. Upon its release as a single, "Cold" debuted at number five on New Zealand's RIANZ Singles Chart on 4 July 1999. The following week, it rose to number one, giving Deep Obsession their second number-one hit in their home country, following their cover of Air Supply's " Lost in Love". After peaking, the song lost the number-one spot on 18 July 1999 to
Britney Spears Britney Jean Spears (born December 2, 1981) is an American singer. Often referred to as the " Princess of Pop", she is credited with influencing the revival of teen pop during the late 1990s and early 2000s. After appearing in stage productio ...
' " Sometimes", dropping to number two. "Cold" spent four more weeks in the top 10 and five further weeks in the top 50, appearing on the ranking for a total of 11 weeks. In 2000, Banks and Clark were nominated as Best Songwriters at the
NZ Music Awards The Aotearoa Music Awards (previously called the New Zealand Music Awards), conferred annually by Recorded Music NZ, honour outstanding artistic and technical achievements in the recording industry. The awards are among the most significant that ...
for penning "Cold", losing to the writer of
Stellar* Stellar (stylised stellar*) is a New Zealand pop/rock band led by vocalist Boh Runga, sister of acclaimed recording artist Bic Runga. They have had four RIANZ top 10 singles (the highest being " Every Girl" at #3) and two No. 1 albums. The band ...
's song " Violent",
Boh Runga Boh Runga (born 1969/1970) is a New Zealand recording artist and was the lead singer and guitarist in New Zealand rock band Stellar. Boh is the older sister of Bic Runga and Pearl Runga who are also musicians. Early life Boh grew up in Christ ...
.


Music videos

"Cold" was accompanied by two music videos, both directed Rongotai Lomas. The first video, filmed by
cameraperson ''Cameraperson'' is a 2016 autobiographical collage documentary film. The film is an account by director Kirsten Johnson about her life and career as a cinematographer. It relies on footage shot by Johnson across the years in numerous differe ...
David Jack, features scenes of the band performing the song live interspersed with clips of vocalists Clark and Vanessa Kelly singing the song. During these scenes, which are coloured by a coldly lit
filter Filter, filtering or filters may refer to: Science and technology Computing * Filter (higher-order function), in functional programming * Filter (software), a computer program to process a data stream * Filter (video), a software component tha ...
, both women are wearing light blue
eye shadow Eye shadow (or eyeshadow) is a cosmetic applied primarily to the eyelids to attract attention to the wearer's eyes, making them stand out or look more attractive. Eye shadow can also be applied under the eyes, on the cheeks, or to brow bones. ...
. Banks is occasionally seen through this filter. The second video features more references to cold weather, including snow, furry clothes, and blue colouration. One scene features Clark or Kelly hanging upside-down in a
Gladwrap Plastic wrap, cling film, Saran wrap, cling wrap, Glad wrap or food wrap is a thin plastic film typically used for sealing food items in containers to keep them fresh over a longer period of time. Plastic wrap, typically sold on rolls in boxes ...
chrysalis. Toward the end of the video, the three band members huddle together, with the final shot featuring them together singing the line "please hold me close". New Zealand music video website 5000 Ways wrote about this video, highlighting the chrysalis scene but criticising the overdone makeup and special effects.


Track listings

"Cold" was written by Banks and Clark and produced by Banks and Goodyear, who remixed tracks two to four. Track five was produced by Steve Peach. New Zealand maxi-CD single # "Cold" (radio version) # "Cold" (Pointy club edit) # "Cold" (Pointy club mix) # "Cold" (Pointy dub) # "Would You?"


Charts


References

{{Authority control 1999 songs 1999 singles Deep Obsession songs Number-one singles in New Zealand Universal Music Group singles