Colcci
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Colcci is a Brazilian fashion company specialising in clothing and accessories. The company offers a wide range of products for both men and women, including jeans, t-shirts, dresses, skirts, and shoes. Colcci is one of the leading fashion brands in
Brazil Brazil, officially the Federative Republic of Brazil, is the largest country in South America. It is the world's List of countries and dependencies by area, fifth-largest country by area and the List of countries and dependencies by population ...
, and it has a strong presence in both the domestic market and international markets.


History

Colcci was established in 1986 in
Brusque, Santa Catarina Brusque is a city in the state of Santa Catarina, Brazil. It was founded in 1860, by 55 German immigrants. The city was originally called Colônia Itajahy, but on 17 January 1890 it was renamed Brusque after former Santa Catarina province presid ...
, in Brazil. Since 1988, Adriana Zucco has been the creative director of Colcci's womenswear. In the early 2000s, the brand was acquired by AMC Têxtil group.
Gisele Bündchen Gisele Caroline Bündchen (, , born 20 July 1980) is a Brazilian fashion model. Since 2001, she has been one of the highest-paid models in the world. In 2007, Bündchen was the 16th-richest woman in the entertainment industry and earned the ...
has been the main female promotional model for the brand since 2005. Colcci entered the US market through a distribution partnership with
Macy's Macy's is an American department store chain founded in 1858 by Rowland Hussey Macy. The first store was located in Manhattan on Sixth Avenue between 13th and 14th Streets, south of the present-day flagship store at Herald Square on West 34 ...
. In October 2009, Colcci expanded its business in the United Kingdom. In 2021, Colcci launched a
Coca-Cola Coca-Cola, or Coke, is a cola soft drink manufactured by the Coca-Cola Company. In 2013, Coke products were sold in over 200 countries and territories worldwide, with consumers drinking more than 1.8 billion company beverage servings ...
collection with Coca-Cola-branded clothes.


Activities

Colcci operates in 31 countries, with 1,650 label stores and 20 franchise stores. Colcci is heavily influenced by streetwear clothing targeted at young people, and is known for its sportswear, denims, accessories, and footwear. Although
hip hop culture Hip-hop culture is an art movement that emerged in New York City, in the borough of The Bronx; Primarily within the black community. Hip Hop as an art form and culture has been heavily influenced by both male and female artists. It is charac ...
has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature.


References

{{Reflist Brazilian fashion designers Clothing companies of Brazil High fashion brands Companies based in Santa Catarina (state) Clothing companies established in 1986 1986 establishments in Brazil Brazilian brands