Coded Bias
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''Coded Bias'' is an American
documentary film A documentary film (often described simply as a documentary) is a nonfiction Film, motion picture intended to "document reality, primarily for instruction, education or maintaining a Recorded history, historical record". The American author and ...
directed by
Shalini Kantayya Shalini Kantayya is an American filmmaker and environmental activist based in Brooklyn, New York, whose films explore human rights at the intersection of water, food, and renewable energy. Kantayya is best known for her debut feature documentary, ...
that premiered at the 2020 Sundance Film Festival. The film includes contributions from researchers
Joy Buolamwini Joy Adowaa Buolamwini is a Canadian-American computer scientist and digital activist formerly based at the MIT Media Lab. She founded the Algorithmic Justice League (AJL), an organization that works to challenge bias in decision-making software ...
, Deborah Raji, Meredith Broussard, Cathy O’Neil,
Zeynep Tufekci Zeynep Tufekci (; ; ) is a Turkish-American sociologist, and the Henry G. Bryant Professor of Sociology and Public Affairs at Princeton University. She is also a columnist for ''The New York Times''. Her work focuses on social media, media ethic ...
, Safiya Noble,
Timnit Gebru Timnit Gebru (Amharic and ; 1982/1983) is an Eritrean Ethiopian-born computer scientist who works in the fields of artificial intelligence (AI), algorithmic bias and data mining. She is a co-founder of Black in AI, an advocacy group that has pu ...
, Virginia Eubanks, and Silkie Carlo, and others.


Background

Kantayya previously directed a documentary titled ''Catching the Sun'' and also directed one episode of the
National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...
television series, ''Breakthrough''. She is also an associate of
UC Berkeley Graduate School of Journalism The UC Berkeley Graduate School of Journalism is a graduate professional school on the campus of University of California, Berkeley. It is designed to produce journalists with a two-year Master of Journalism (MJ) degree. It also offers a minor i ...
. Kantayya said an interview with ''500 Global'' on August 17, 2021, that three years previously she did not even know what an
algorithm In mathematics and computer science, an algorithm () is a finite sequence of Rigour#Mathematics, mathematically rigorous instructions, typically used to solve a class of specific Computational problem, problems or to perform a computation. Algo ...
was. She read the book '' Weapons of Math Destruction,'' which describes how
artificial intelligence Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
,
machine learning Machine learning (ML) is a field of study in artificial intelligence concerned with the development and study of Computational statistics, statistical algorithms that can learn from data and generalise to unseen data, and thus perform Task ( ...
, and algorithms can determine outcomes for certain people. She later came across the work of Joy Buolamwini through a
Ted Talk TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
.


Summary

The documentary is about artificial intelligence and the biases that can be embedded into this technology.
MIT The Massachusetts Institute of Technology (MIT) is a private research university in Cambridge, Massachusetts, United States. Established in 1861, MIT has played a significant role in the development of many areas of modern technology and sc ...
media researcher
Joy Buolamwini Joy Adowaa Buolamwini is a Canadian-American computer scientist and digital activist formerly based at the MIT Media Lab. She founded the Algorithmic Justice League (AJL), an organization that works to challenge bias in decision-making software ...
's computer science studies uncovered that her face was unrecognizable in many
facial recognition system A facial recognition system is a technology potentially capable of matching a human face from a digital image or a Film frame, video frame against a database of faces. Such a system is typically employed to authenticate users through ID verif ...
s and she worked to find out why these systems failed. She later found that facial recognition programs only worked when she wore a white mask. She goes on to find out about how else artificial technology can affect minorities. ''Coded Bias'' says that there is a lack of legal structures for artificial intelligence, and that as a result, human rights are being violated. It says that some algorithms and artificial intelligence technologies discriminate by race and gender statuses in domains such as housing, career opportunities, healthcare, credit, education, and legalities. Buolamwini and her colleagues were later asked to testify in front of the
US Congress The United States Congress is the legislature, legislative branch of the federal government of the United States. It is a Bicameralism, bicameral legislature, including a Lower house, lower body, the United States House of Representatives, ...
about artificial intelligence. Buolamwini subsequently created a digital advocacy group, the Algorithmic Justice League. The movie highlights how
facial recognition system A facial recognition system is a technology potentially capable of matching a human face from a digital image or a Film frame, video frame against a database of faces. Such a system is typically employed to authenticate users through ID verif ...
s can cause problems for vulnerable groups as due to bias within the code they do not recognize everyone equally or as equals. As companies use more machine learning, the algorithms discussed have substantial influence over the information we discern, determining individuals who successfully navigate automated hiring processes, those granted access to healthcare, and those subjected to heightened scrutiny within police systems.


Release

The film first premiered at the 2020 Sundance Film Festival in January 2020. It had a limited release on November 11, 2020, before a full release in virtual cinemas across North America on November 18, 2020. The limited release garnered a box office revenue of $10,236. On April 5, 2021, the documentary was made available to stream on
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
.


Reception


Critical response

On the
review aggregation A review aggregator is a system that collects reviews and ratings of products and services, such as films, books, video games, music, software, hardware, or cars. This system then stores the reviews to be used for supporting a website where user ...
website
Rotten Tomatoes Rotten Tomatoes is an American review aggregator, review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee ...
, the film holds an approval rating of 100% based on 52 reviews with an average rating of 7.9/10. The website's critical consensus reads, "Clear, concise, and comprehensive, ''Coded Bias'' offers a chilling look at largely unseen side effects of modern society's algorithmic underpinnings." On
Metacritic Metacritic is an American website that aggregates reviews of films, television shows, music albums, video games, and formerly books. For each product, the scores from each review are averaged (a weighted average). Metacritic was created ...
, the film has a weighted average score of 73 out of 100 based on seven critic reviews. In a review written for the ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', Devika Girish states "The film moves deftly between pragmatic and larger political critiques, arguing that it’s not just that the tech is faulty; even if it were perfect, it would infringe dangerously on people’s liberties." Praising the documentary for its "impressive pacing," Nick Allen, writing for RogerEbert.com states "One might expect a documentary about data and algorithms to run a bit dry, but “Coded Bias” defies that by having a lot on its mind and by being quick on its feet, hopping all over the country, and the world." In the review from the website of the
Society for Social Studies of Science The Society for Social Studies of Science (4S) is a non-profit scholarly association devoted to the social studies of science and technology (STS). It was founded in 1975 and it has grown considerably over the years. In 2024, over 3,000 people ...
, Renee Shelby questioned whether readers understood the power she said was abused through this data collection. She states "Where there is power, there is resistance to power; and the film touches on politics “from above” and “from below.” The film showcases women's activism and social movements (e.g., the Hong Kong
Umbrella Movement The Umbrella Movement () was a political movement that emerged during the 2014 Hong Kong protests. Its name arose from the use of umbrellas as a tool for nonviolent resistance, passive resistance to the Hong Kong Police Force's use of pepper ...
) fighting to ensure that surveillance and other algorithmic tools are not abused.". Giving the documentary a 2.5 out of 5 stars, Ashley Sosa, writing for videolibrarian.com, states "The documentary's cautionary message about the dangers of
algorithmic bias Algorithmic bias describes systematic and repeatable harmful tendency in a computerized sociotechnical system to create " unfair" outcomes, such as "privileging" one category over another in ways different from the intended function of the a ...
is presented in an engaging and humanistic way. Technical details are kept to a minimum, which could be viewed as positive or negative depending on prior knowledge and interest."


Accolades


See also

* Algorithmic Justice League * Black in AI * Data for Black Lives


References


External links

* *{{IMDb title American documentary films 2020 documentary films 2020 films Documentary films about computing Documentary films about women Documentary films about racism Women in science and technology Existential risk from artificial general intelligence Ethics of science and technology Diversity in computing 2020s English-language films 2020s American films English-language documentary films