The Coachella filter was an

augmented reality Augmented reality (AR), also known as mixed reality (MR), is a technology that overlays real-time 3D computer graphics, 3D-rendered computer graphics onto a portion of the real world through a display, such as a handheld device or head-mounted ...

social media camera filter released April 2016 that superimposed a flower crown on the user's head and brightened the complexion of the user's skin. The filter appeared on the

Snapchat Snapchat is an American multimedia social media and instant messaging app and service developed by Snap Inc., originally Snapchat Inc. One of the principal features of the app are that pictures and messages, known as "snaps", are usually availa ...

photo messaging application on the occasion of the

Coachella Coachella (officially called the Coachella Valley Music and Arts Festival and sometimes known as Coachella Festival) is an annual music festival, music and arts festival held at the Empire Polo Club in Indio, California, in the Coachella Valle ...

music festival in 2016, using the festival's recognizable "boho-chic aesthetic." The Coachella filter became popular worldwide. The filter was criticized for

whitewashing Whitewash is a paint-like covering of hydrated lime or a cheap white paint. Whitewash or whitewashing may also refer to: Racist practices * Whitewashing (beauty), modifying the skin tones of photographs of nonwhite people in mass media * Whitew ...

users' skin complexion and contributing to unrealistic

beauty standards Physical attractiveness is the degree to which a person's physical features are considered aesthetically pleasing or beautiful. The term often implies sexual attractiveness or desirability, but can also be distinct from either. There are many ...

and dysmorphia.

References

{{Reflist Social media Popular culture 2016 in technology Internet culture