CoCo Wheats is a

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

of instant, chocolate flavored

breakfast cereal Breakfast cereal is a category of food, including food products, made from food processing, processed cereal, cereal grains, that are eaten as part of breakfast or as a snack food, primarily in Western societies. Although warm, cooked cereals li ...

introduced in 1930 and currently owned by

Post Holdings Post Holdings, Inc. is an American Fast-moving consumer goods, consumer packaged goods holding company headquartered in St. Louis, Missouri with businesses operating in the center-of-the-store, refrigerated, foodservice, and food ingredient categ ...

. The brand was originally owned by Little Crow Foods, and bought by

MOM Brands MOM Brands Company (formerly Malt-O-Meal Company and Campbell Cereal Company) was an American producer of breakfast cereals, headquartered in Northfield, Minnesota. It markets its products in at least 70% of the country's grocery stores, with est ...

in 2012. Three years later, MOM Brands was bought by

in 2015. CoCo Wheats is a wheat/ farina cereal, flavored with cocoa and contains no sugar. It competes with Chocolate Flavored Malt-O-Meal and Chocolate Flavored Farina.

Pepper and Perry

Cereal mascots Pepper and Perry first surfaced in 1959, appearing in an animated commercial titled "Cuckoo Land." The ad features

Mel Blanc Melvin Jerome Blanc (born Blank ; May 30, 1908 – July 10, 1989) was an American voice actor and radio personality whose career spanned over 60 years. During the Golden Age of Radio, he provided character voices and vocal sound effects for come ...

voicing Pepper the parrot and a cuckoo bird. Many years later in 1993, the commercial was redone and edited in color with Blanc's original voice-overs intact.

Reception

In 2005, an ''Indianapolis Monthly'' writer spent a week eating food produced in Indiana, including CoCo Wheats. He wrote: "I sit down to breakfast humming the jingle for CoCo Wheats, made by Little Crow in Warsaw: ''CoCo Wheats, Coco Wheats can't be beat, the creamy hot cereal with the cocoa treat.'' Well, guess what: CoCo Wheats can be beat. They're pasty, only vaguely chocolatey; I don't like them any more than I did when I was eight years old."

References

External links

* Post cereals Products introduced in 1930 {{food-product-stub