"Clunk Click Every Trip" is the slogan of a series of British

public information film Public information films (PIFs) are a series of government-commissioned short films, shown during television advertising breaks in the United Kingdom. The name is sometimes also applied, ''faute de mieux'', to similar films from other countries, ...

s. They commenced in the summer of 1970, presented by Shaw Taylor, then from January 1971 to 1975 were presented by

Jimmy Savile Sir James Wilson Vincent Savile (; 31 October 1926 – 29 October 2011) was an English media personality and DJ. He was known for his eccentric image, charitable work, and hosting the BBC shows ''Top of the Pops'' and ''Jim'll Fix It''. A ...

. The BBC adapted Savile's slogan for the title of his Saturday night variety show beginning in 1973. The slogan was introduced during the previous campaign, fronted by Taylor and featuring the slogan "Your seatbelt is their security". It was the onomatopoeia used by Taylor to describe the act of closing the door and fastening a seatbelt which proved the most memorable aspect of the campaign, so it was upgraded to act as the slogan when the films moved into colour. The advertisements highlighted the dangers of

traffic collision A traffic collision, also known as a motor vehicle collision, or car crash, occurs when a vehicle collides with another vehicle, pedestrian, animal, road debris, or other moving or stationary obstruction, such as a tree, pole or building. Tr ...

s and reminded drivers that the first thing they should do after closing the door ("Clunk") is fasten their seatbelt ("Click"). These advertisements, which included graphic sequences of drivers being thrown through the windscreen and, in one Savile-hosted

public service announcement A public service announcement (PSA) is a message in the public interest disseminated by the media without charge to raise public awareness and change behavior. Oftentimes these messages feature unsettling imagery, ideas or behaviors that are des ...

, an image of a disfigured woman who survived such an accident helped lay the groundwork for compulsory seatbelt use in the front seat of a vehicle, which came into force on 31 January 1983 in the UK, although car manufacturers had been legally obliged to fit front seatbelts since 1965.

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Clunk Click – Shopping with Jimmy Savile
National Archives
The message clicks
BBC News, 1 February 2006 {{Traffic law 1970s educational films 1971 films 1971 in the United Kingdom 1971 quotations 1993 disestablishments in the United Kingdom Automotive safety British advertising slogans British educational films Jimmy Savile Public information films Seat belts

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