Club Orange
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Club is the brand name for a series of Irish carbonated soft drinks produced in
Ireland Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
by
Carlsberg Britvic Carlsberg Britvic is a British subsidiary of Carlsberg Group, created in January 2025 by the merger of Carlsberg's UK business (including the former Marston's plc breweries) and Britvic, acquired by Carlsberg Group in 2024. History In 2020, Ma ...
and previously by Britvic Ireland and Cantrell & Cochrane (C&C). It is bottled by the Britvic plant in
Dublin Dublin is the capital and largest city of Republic of Ireland, Ireland. Situated on Dublin Bay at the mouth of the River Liffey, it is in the Provinces of Ireland, province of Leinster, and is bordered on the south by the Dublin Mountains, pa ...
. The series includes Club Orange, Club Lemon, Club Rock Shandy (a mixture of the orange and lemon flavours) and Club Apple soft drinks.


Ingredients

In the case of Club Orange, the ingredients are
carbonated water Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quali ...
,
sugar Sugar is the generic name for sweet-tasting, soluble carbohydrates, many of which are used in food. Simple sugars, also called monosaccharides, include glucose Glucose is a sugar with the Chemical formula#Molecular formula, molecul ...
,
orange juice Orange juice is a liquid extract of the orange (fruit), orange tree fruit, produced by squeezing or reaming oranges. It comes in several different varieties, including blood orange, navel oranges, valencia orange, clementine, and tangerine. As ...
,
citric acid Citric acid is an organic compound with the formula . It is a Transparency and translucency, colorless Weak acid, weak organic acid. It occurs naturally in Citrus, citrus fruits. In biochemistry, it is an intermediate in the citric acid cycle, ...
, the
preservative A preservative is a substance or a chemical that is added to products such as food products, beverages, pharmaceutical drugs, paints, biological samples, cosmetics, wood, and many other products to prevent decomposition by microbial growth or ...
(
sodium benzoate Sodium benzoate also known as benzoate of soda is the sodium salt of benzoic acid, widely used as a food preservative (with an E number of E211) and a pickling agent. It appears as a white crystalline chemical with the formula C6H5COONa. Pro ...
), the
colours Color (or colour in Commonwealth English; see spelling differences) is the visual perception based on the electromagnetic spectrum. Though color is not an inherent property of matter, color perception is related to an object's light absorpt ...
beta carotene Beta (, ; uppercase , lowercase , or cursive ; or ) is the second letter of the Greek alphabet. In the system of Greek numerals, it has a value of 2. In Ancient Greek, beta represented the voiced bilabial plosive . In Modern Greek, it represe ...
and
apocarotenal Apocarotenal, or ''trans''-β-apo-8'-carotenal, is a carotenoid found in spinach and citrus fruits. Like other carotenoids, apocarotenal plays a role as a precursor of vitamin A, even though it has 50% less pro-vitamin A activity than β-carotene ...
, and
vitamin C Vitamin C (also known as ascorbic acid and ascorbate) is a water-soluble vitamin found in citrus and other fruits, berries and vegetables. It is also a generic prescription medication and in some countries is sold as a non-prescription di ...
(
ascorbic acid Ascorbic acid is an organic compound with formula , originally called hexuronic acid. It is a white solid, but impure samples can appear yellowish. It dissolves freely in water to give mildly acidic solutions. It is a mild reducing agent. Asco ...
). Club Orange includes fragments of fruit flesh (
juice vesicles The juice vesicles, also known as citrus kernels (in aggregate, citrus pulp), of a citrus fruit are the membranous content of the fruit's endocarp. The vesicles contain the juice of the fruit and appear shiny and saclike. Vesicles come in two sha ...
), referred to in marketing material as "bits", that remain in the glass after the drink has been consumed.


Promotion

The previous advertising slogan of Club was "the bits inside make it come alive" although it was rarely seen on Club bottles and commercials. From 2009, the products slogan is "Some bits are crucial", making reference to its orange vesicles. Since 2011, the slogan has been "The Best Bits in the World".


Product history

Club Orange, an orange flavoured carbonated drink, was the first orange fruit juice to appear on the Irish market. It was launched in the late 1930s, with the formula refined since then to its present state. The name ''Club'' derives from the
Kildare Street Club The Kildare Street Club is a historical member's club in Dublin, Ireland, at the heart of the Anglo-Irish Protestant Ascendancy. The club remained in Kildare Street between 1782 and 1977, when it merged with the Dublin University Club to becom ...
in Dublin, which commissioned C&C to make an orange-flavoured drink. In 1960, Club Lemon was introduced as a sister product, and in the 2000s several other flavours were added to the range. In 2004 C&C relaunched Club Lemon, which now also contains vesicles. Over the years a number of drinks have appeared under the Club label, including Club Orange and Cranberry, Club Berry, and Club Apple. Diet and sugar free versions were also produced. In 2003 Club Energise was launched. Club Energise is an
isotonic drink The term isotonic may refer to: *Isotonic (exercise physiology), a type of muscle contraction *Isotonic regression, a type of numerical analysis *Isotonic, one of three types of tonicity that characterize a solution's concentration; see Tonicity#I ...
, marketed for sports recovery and rehydration. It was developed together with sports
physiologist Physiology (; ) is the scientific study of functions and mechanisms in a living system. As a subdiscipline of biology, physiology focuses on how organisms, organ systems, individual organs, cells, and biomolecules carry out chemical and ...
Liam Hennessy.


References

{{reflist


External links


Official website

Listing on official Britvic website
Irish drinks Fruit sodas Soft drinks