Kensitas Club (commonly shortened to Club), is a Scottish brand of
cigarette
A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...
s, currently owned and manufactured by
Gallaher Group, a subsidiary of
Japan Tobacco. Before May 2017, Club cigarettes in UK came in a distinct blue packet with the CLUB name and a lion's head.
History
Early packaging and advertising literature featured the Kensitas
butler
A butler is a person who works in a house serving and is a domestic worker in a large household. In great houses, the household is sometimes divided into departments with the butler in charge of the dining room, wine cellar, and pantry. Some a ...
, Jenkyn, always portrayed presenting the cigarettes on a tray. Jenkyn continued to be used by Kensitas in their advertising until the late 1950s.
Kensitas claimed that their cigarettes "were made by the Kensitas private process which includes the use of
Ultra Violet Rays".
[ Brand slogans included ''"Kensitas - that's good!"'', ''"Our Belief, the Finest Leaf"'' and ''"As good as really good cigarettes can be"''.]menthol
Menthol is an organic compound, more specifically a monoterpenoid, made synthetically or obtained from the oils of corn mint, peppermint, or other mints. It is a waxy, clear or white crystalline substance, which is solid at room temperature and ...
substitutes are available. In August 2018, hand-rolling tobacco was added to the product range. Although lights were available at one time, they have been discontinued. The brand built its popularity using gift coupons enclosed within cigarette packets which could be saved and redeemed at Kensitas Gift Centres in major UK cities.
Kensitas Club cigarette packs and tins, from the 1930s onwards, contained various series of cigarette card
Cigarette cards are trading cards issued by tobacco industry, tobacco manufacturers to stiffen cigarette packaging and nicotine marketing, advertise cigarette brands.
Between 1875 and the 1940s, cigarette companies often included collectible ca ...
s. Series included flags of the British Empire, as well as countries in Europe.
In February 2018 the brand was relaunched at a price of around £7.65 for a pack of 20.nicotine
Nicotine is a naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreationally as a stimulant and anxiolytic. As a pharmaceutical drug, it is used fo ...
.
Deceptive advertising
In 1932 newspaper advertisements, deceptive copy was used to advertise Kensitas cigarettes by claiming they would ''"protect the throat"'' and promising that "1004 British Doctors have stated KENSITAS to be less irritating."
See also
* Tobacco smoking
References
Gallaher Group brands
Japan Tobacco brands
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