''Cliché Magazine'' is a digital fashion magazine that focuses on fashion, music, lifestyle, entertainment, and culture. Based in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

and

Las Vegas Las Vegas, colloquially referred to as Vegas, is the most populous city in the U.S. state of Nevada and the county seat of Clark County. The Las Vegas Valley metropolitan area is the largest within the greater Mojave Desert, and second-l ...

, the magazine releases monthly issues exclusively on digital platforms.

Basic information

The magazine was founded by Jeremy Fall as

editor-in-chief An editor-in-chief (EIC), also known as lead editor or chief editor, is a publication's editorial leader who has final responsibility for its operations and policies. The editor-in-chief heads all departments of the organization and is held accoun ...

and premiered on June 1, 2009. Fall founded ''Cliché'' at the age of 18, initially as a side project, while working as an event producer. According to Fall, the magazine reached one million unique views in December 2009. On June 1, 2011, after a year-long hiatus, the magazine was relaunched in a new format that allowed for audio and video embedding. Head photographer Dirk Mai produces cover editorials as well as other exclusive content for the magazine. Richard Corbett became the new proprietor of ''Cliché'' in December 2011, and Megan Portorreal took the reins as editor-in-chief of the magazine In October 2012, Wilson Greene joined the ''Cliché'' team as a managing partner an
COO
In May 2012, Cliché assigned Quavondo Nguyen to their team as creative director and head photographer. With a design and photography background, Quavondo was able to provide creative insights to help the company rebrand its product. In the summer of 2013, ''Cliché'' relaunched with a new visual identity, including logo, website and magazine redesign. Quavondo left Cliché in 2018 but returned in 2020 as the editor-in-chief.

Print is Dead campaign

In December 2009, the magazine released its "Print is Dead, Get Over It" campaign. In light of the online publication boom, ''Cliché's'' print issues were in high demand. In addition to its website, ''Cliché'' is also available as an

iPhone The iPhone is a line of smartphones developed and marketed by Apple that run iOS, the company's own mobile operating system. The first-generation iPhone was announced by then–Apple CEO and co-founder Steve Jobs on January 9, 2007, at ...

and

iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...

touch application.

Environmental Efforts

Its August 2009 issue, titled "The Green Issue", focused on providing environmental conservation tips as well as highlighting eco-friendly brands such as Tom's Shoes.

Other brands

In addition to the magazine, ''Cliché'' used to run the blog Hello Kitsch, which was presented in a daily format and included additional personal content between issues. The blog posts have now been digitalized. Cliché TV was created as a way to promote independent artists and showcase webisodes, models, and other video-related projects.

Cover models

''Cliché's'' covers have featured a wide range of appearances, including Brittany Flickinger, Mandy Jiroux,

Tiësto Tijs Michiel Verwest (; born 17 January 1969), known professionally as Tiësto ( , ), is a Dutch DJ and record producer. He was voted "The Greatest DJ of All Time" by ''Mix (magazine), Mix'' magazine in a 2010/2011 poll amongst fans. In 2013, h ...

, actress

Torrey DeVitto Torrey Joël DeVitto (born June 8, 1984) is an American actress, singer-songwriter, and former fashion model. Her first starring role was as Karen Kerr on the Freeform (TV channel), ABC Family drama series ''Beautiful People (American TV series) ...

, and the band The Maine.

References

External links

Cliché Magazine's Official Website
{{DEFAULTSORT:Cliche Magazine Monthly magazines published in the United States Online magazines published in the United States Fashion magazines published in the United States Magazines established in 2009 Magazines published in California 2009 establishments in the United States