William Clement Stone (May 4, 1902 – September 3, 2002) was an American businessman, philanthropist and
New Thought
The New Thought movement (also Higher Thought) is a spiritual movement that coalesced in the United States in the early 19th century. New Thought was seen by its adherents as succeeding "ancient thought", accumulated wisdom and philosophy from ...
self-help book author.
Biography
Stone was born in
Chicago, Illinois
(''City in a Garden''); I Will
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, coordinates =
, coordinates_footnotes =
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on May 4, 1902. His father died in 1905 leaving his family in debt. In 1908 he
hawked newspapers on the
South Side of Chicago
The South Side is an area of Chicago, Illinois, U.S. It lies south of the city's Loop area in the downtown. Geographically, it is the largest of the three sides of the city that radiate from downtown, with the other two being the north and we ...
while his mother worked as a dressmaker. By 1915 he owned his own
newsstand. In 1918 he moved to
Detroit
Detroit ( , ; , ) is the largest city in the U.S. state of Michigan. It is also the largest U.S. city on the United States–Canada border, and the seat of government of Wayne County. The City of Detroit had a population of 639,111 at ...
to sell
casualty insurance Casualty insurance is a defined term which broadly encompasses insurance not directly concerned with life insurance, health insurance, or property insurance.
Casualty insurance is mainly liability coverage of an individual or organization for n ...
for his mother.
Stone dropped out of high school to sell insurance full-time. He received a diploma from the
YMCA
YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams (philanthropist), Georg ...
Central High School in Chicago. He took courses at
Detroit College of Law
The Michigan State University College of Law (Michigan State Law or MSU Law) is the law school of Michigan State University, a public research university in East Lansing, Michigan. Established in 1891 as the Detroit College of Law, it was the fi ...
(now, Michigan State University College of Law) and
Northwestern University
Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world.
Chart ...
.
Much of what is known about Stone comes from his autobiography ''The Success System That Never Fails''.
In that book, he tells of his early business life, which started with selling newspapers in restaurants. At the time, this was a novel thing to do, a departure from the typical practice of boys hawking newspapers on street corners.
At first, restaurant managers of restaurants tried to discourage him, but he gradually won them over by his politeness, charm, persistence and the fact that most restaurant patrons had no objection to this new way of selling papers.
In 1919, he graduated to selling insurance policies in downtown business offices. His mother managed his new career.
Then in 1922, he opened his own small insurance agency,
Combined Registry Company, in Chicago.
By 1930, he had over 1000 agents selling insurance for him across the United States.
In 1947, after his business had grown significantly, Stone built the
Combined Insurance Company of America
Combined Insurance is a global provider of supplemental insurance, including accident insurance, life insurance and critical care coverage. Combined Insurance operates in North America, Latin America, Europe and the Pacific. The company is headq ...
, which provided both accident and health insurance coverage.
By 1979, his insurance company exceeded $1 billion in assets. Combined later merged with the Ryan Insurance Group to form
Aon Corporation
Aon PLC () is a British-American multinational financial services firm that sells a range of risk-mitigation products, including Commercial Risk, Investment, Wealth and Reinsurance solutions, as well as boutique strategy consulting through Aon ...
in 1987,
and Combined was later spun off by Aon to
ACE Limited
An ace is a playing card, die or domino with a single pip. In the standard French deck, an ace has a single suit symbol (a heart, diamond, spade, or club) located in the middle of the card, sometimes large and decorated, especially in the ...
in April 2008 for $2.56 billion.
Stone considered his success to be an example of the
rags-to-riches protagonists in the
Horatio Alger
Horatio Alger Jr. (; January 13, 1832 – July 18, 1899) was an American author who wrote young adult novels about impoverished boys and their rise from humble backgrounds to lives of middle-class security and comfort through good works. His wri ...
's stories he admired. He mentored
Og Mandino
Augustine "Og" Mandino II (December 12, 1923 – September 3, 1996) was an American author. He wrote the bestselling book '' The Greatest Salesman in the World''. His books have sold over 50 million copies and have been translated into over 25 l ...
, an alcoholic who became the Executive Editor of
''Success Unlimited'' Magazine.
In 1951, Stone founded the interfaith group "The Washington Pilgrimage", which later became the "
Religious Heritage of America
The Religious Heritage of America (RHA) Foundation, originally named the Washington Pilgrimage, was founded by W. Clement Stone and Harold Dudley as a national interfaith organization in the U.S. It was in part instrumental in getting the ph ...
". It successfully advocated the
Eisenhower administration
Dwight D. Eisenhower's tenure as the 34th president of the United States began with his first inauguration on January 20, 1953, and ended on January 20, 1961. Eisenhower, a Republican from Kansas, took office following a landslide victory ...
to add the "
under God
The Pledge of Allegiance of the United States is a patriotic recited verse that promises allegiance to the flag of the United States and the republic of the United States of America. The first version, with a text different from the one used ...
" to the
Pledge of Allegiance
The Pledge of Allegiance of the United States is a patriotic recited verse that promises allegiance to the flag of the United States and the republic of the United States of America. The first version, with a text different from the one used ...
.
Stone contributed up to $10 million to President
Richard Nixon
Richard Milhous Nixon (January 9, 1913April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974. A member of the Republican Party, he previously served as a representative and senator from California and was t ...
's election campaigns in 1968 and 1972; they were cited in Congressional debates after the
Watergate scandal
The Watergate scandal was a major political scandal in the United States involving the administration of President Richard Nixon from 1972 to 1974 that led to Nixon's resignation. The scandal stemmed from the Nixon administration's continual ...
to institute campaign spending limits.

According to Tim Weiner, in ''One Man Against the World: The Tragedy of Richard Nixon'', in 1972 President Nixon's lawyer, Herbert Kalmbach, helped raise money for Nixon's presidential campaign by selling ambassadorships to large donors, including "W. Clement Stone,
hopledged $3 million." Stone wanted to become ambassador to Great Britain, "which already was occupied by Ambassador
Walter Annenberg
Walter Hubert Annenberg (March 13, 1908 – October 1, 2002) was an American businessman, investor, philanthropist, and diplomat. Annenberg owned and operated Triangle Publications, which included ownership of ''The Philadelphia Inquirer'' ...
, who gave $254,000 in order to stay on" (p. 160).
Stone associated with Napoleon Hill to teach the ''Philosophy of Personal Achievement'' "Science of Success" course. Stone wrote: "One of the most important days in my life was the day I began to read ''Think and Grow Rich'' in 1937.
Stone said that the Bible was "the world's greatest self-help book".
Stone died on September 3, 2002 in
Evanston, Illinois
Evanston ( ) is a city, suburb of Chicago. Located in Cook County, Illinois, Cook County, Illinois, United States, it is situated on the North Shore (Chicago), North Shore along Lake Michigan. Evanston is north of Chicago Loop, Downtown Chicago, ...
.
Books

Stone emphasized using a "positive mental attitude" to succeed.
Stone adopted the motto of his mentor, Napoleon Hill, "Whatever the mind can conceive and believe, the mind can achieve (with PMA)." In 1960, Stone teamed up with
Napoleon Hill
Oliver Napoleon Hill (October 26, 1883 – November 8, 1970) was an American self-help author. He is best known for his book '' Think and Grow Rich'' (1937), which is among the best-selling self-help books of all time. Hill's works insisted t ...
to author ''Success Through a Positive Mental Attitude''. The book ''Success Through a Positive Mental Attitude'' includes the following testimonial from the Rev.
Robert H. Schuller on the inside front cover page: "Success Through A Positive Mental Attitude is one of the ten books that has most impacted my faith and my philosophy...no person's education is complete without the concepts articulated in it so wisely and so well."
Norman Vincent Peale
Norman Vincent Peale (May 31, 1898 – December 24, 1993) was an American Protestant clergyman, and an author best known for popularizing the concept of positive thinking, especially through his best-selling book ''The Power of Positive ...
said that Stone and Hill "have the rare gift of inspiring and helping people...In fact, I owe them both a personal debt of gratitude for the helpful guidance I have received from their writings." Stone and Hill also founded a monthly digest magazine, entitled ''Success Unlimited''.
In 1962, Stone wrote the ''Success System That Never Fails'', in which he suggested how to become successful and have a healthy, productive lifestyle. In 1964, he and Norma Lee Browning collaborated on writing ''The Other Side of the Mind''.
Publishing
Stone founded
''Success Unlimited'' Magazine in collaboration with Napoleon Hill in 1954. They "conceived of the idea of a monthly magazine to supply mental vitamins to revitalize those seeking self-help and wished inspiration..."
In 1965, W. Clement Stone became Chairman of the Board of
Hawthorn Books
Hawthorn Books was an American publishing firm located in New York City that operated from 1952 to 1977. Originally founded as a subsidiary of Prentice-Hall, Hawthorn Books went out of business after its publishing assets were acquired by E. P. Du ...
. Stone intended to use the publishing house as a vehicle to supplement his magazine ''Success Unlimited.'' Then, in 1967 the publishing company was purchased outright by the Clement Stone interests.
Hawthorn Books
Hawthorn Books was an American publishing firm located in New York City that operated from 1952 to 1977. Originally founded as a subsidiary of Prentice-Hall, Hawthorn Books went out of business after its publishing assets were acquired by E. P. Du ...
was then later sold in 1977 to
W. H. Allen. (as cited by the
Harry Ransom Center
The Harry Ransom Center (until 1983 the Humanities Research Center) is an archive, library and museum at the University of Texas at Austin, specializing in the collection of literary and cultural artifacts from the Americas and Europe for the pu ...
).
In 1981, the magazine dropped "Unlimited" from its name and adopted the title
''Success'' until it stopped publication in 2001, shortly before Stone's death in 2002.
Philanthropy
Stone gave over $275 million to charity including civic groups, mental health and Christian organizations.
Stone was once quoted as saying, "All I want to do is change the world".
Among his philanthropic activities were his long-time support of the Boys Clubs of America (now Boys and Girls Clubs of America), and the National Music Camp at Interlochen, Michigan. The Stone Student Center was dedicated on June 24, 1967 on the campus of the Interlochen Center for the Arts. Stone donated one million dollars to Rev. Dr.
Robert H. Schuller to begin construction on the
Crystal Cathedral
Christ Cathedral (Latin: ''Cathedralis Christi''; Spanish: ''Catedral de Cristo''; Vietnamese: ''Nhà Thờ Chính Tòa Chúa Kitô''), formerly and informally known as the Crystal Cathedral, is an American church building of the Diocese of Or ...
. The W. Clement and Jessie V. Stone Foundation was established by Stone and his wife to support humanitarian, mental health, religious and community causes. In 2009 the Foundation gave $3,805,625 to worthwhile causes. The foundation also gives college scholarships; one of the beneficiaries is the
demographer
Demography () is the statistical study of populations, especially human beings.
Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as edu ...
,
pollster
An opinion poll, often simply referred to as a survey or a poll (although strictly a poll is an actual election) is a human research survey of public opinion from a particular sample. Opinion polls are usually designed to represent the opinions ...
, and
political pundit
A pundit is a person who offers mass media opinion or commentary on a particular subject area (most typically politics, the social sciences, technology or sport).
Origins
The term originates from the Sanskrit term ('' '' ), meaning "knowledg ...
Elliott Stonecipher of
Shreveport
Shreveport ( ) is a city in the U.S. state of Louisiana. It is the third most populous city in Louisiana after New Orleans and Baton Rouge, respectively. The Shreveport–Bossier City metropolitan area, with a population of 393,406 in 2020, is t ...
,
Louisiana
Louisiana , group=pronunciation (French: ''La Louisiane'') is a U.S. state, state in the Deep South and South Central United States, South Central regions of the United States. It is the List of U.S. states and territories by area, 20th-smal ...
, who entered the "Boy of the Year" competition in the late 1960s at the national Boys Clubs competition.
Stone was a supporter of The Napoleon Hill Foundation, which he directed for forty years, and to which his estate contributes funding.
Stone celebrated his 100th birthday with a gift of $100,000 to the
University of Illinois at Chicago
The University of Illinois Chicago (UIC) is a public research university in Chicago, Illinois. Its campus is in the Near West Side community area, adjacent to the Chicago Loop. The second campus established under the University of Illinois s ...
.
Stone provided much of the initial funding for the
self-help
Self-help or self-improvement is a self-guided improvement''APA Dictionary of Physicology'', 1st ed., Gary R. VandenBos, ed., Washington: American Psychological Association, 2007.—economically, intellectually, or emotionally—often with a subst ...
organization,
GROW
Grow or GROW may refer to:
* Growth (disambiguation), an increase in some quantity over time or a measure of some principal
* GROW model, a technique for problem solving or goal setting
* Graphical ROMable Object Windows, a windowing system that w ...
.
Stone was inducted into the
Horatio Alger Association of Distinguished Americans
The Horatio Alger Association of Distinguished Americans is a nonprofit organization based in Alexandria, Virginia, that was founded in 1947 to honor the achievements of outstanding Americans who have succeeded in spite of adversity and to emph ...
, and was a
Freemason.
W. Clement Stone once stated, "Regardless of what you are or what you have been, you can still become what you may want to be."
Other
In 1969 and 1970, Stone served as a
Republican member of the
University of Illinois
The University of Illinois Urbana-Champaign (U of I, Illinois, University of Illinois, or UIUC) is a public land-grant research university in Illinois in the twin cities of Champaign and Urbana. It is the flagship institution of the Unive ...
Board of Trustees, having been appointed to fill the vacancy left by the
death in office
A death in office is the death of a person who was incumbent of an office-position until the time of death. Such deaths have been usually due to natural causes, but they are also caused by accidents, suicides, disease and assassinations.
The deat ...
of
Harold A. Pogue.
In 1970, Stone ran unsuccessfully for reelection as a trustee.
In 1973, Stone was awarded an honorary Doctor of Laws (LL.D.) degree from
Whittier College
Whittier College (Whittier Academy (1887–1901)) is a private liberal arts college in Whittier, California. It is a Hispanic Serving Institution (HSI) and, as of fall 2022, had approximately 1,300 (undergraduate and graduate) students. It w ...
.
References
External links
The Napoleon Hill Foundation - W. Clement Stone BiographySuccess Through a Positive Mental Attitude
{{DEFAULTSORT:Stone, W. Clement
1902 births
2002 deaths
20th-century American businesspeople
20th-century American philanthropists
American chief executives
American centenarians
American self-help writers
Businesspeople from Chicago
Illinois Republicans
Leaders of the University of Illinois
Men centenarians
New Thought writers
Philanthropists from Illinois