''Clay Jam'' is a

claymation Claymation, sometimes called clay animation or plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine cl ...

mobile game A mobile game is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any Mobile device, portable device, including from mobile phone (feature phone or smartphone), tablet computer, table ...

created by UK developer

Fat Pebble ''Clay Jam'' is a claymation mobile game created by UK developer Fat Pebble and published by Zynga. It was released on November 29, 2012 on iOS and Android (operating system), Android. The handmade, stop-motion game was created in a UK garage by ...

and published by

Zynga Zynga Inc. () is an American video game developer and Video game publisher, publisher known for its social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile an ...

. It was released on November 29, 2012 on

iOS Ios, Io or Nio (, ; ; locally Nios, Νιός) is a Greek island in the Cyclades group in the Aegean Sea. Ios is a hilly island with cliffs down to the sea on most sides. It is situated halfway between Naxos and Santorini. It is about long an ...

and Android. The handmade,

stop-motion Stop-motion (also known as stop frame animation) is an animation, animated filmmaking and special effects technique in which objects are physically manipulated in small increments between individually photographed frames so that they will appe ...

game was created in a UK garage by Fat Pebble developers. In the game, players guide a clay ball over a series of hills with the objective of squashing monsters on the way down. As of November 2018 the game is no longer available on the Google Play Store, along with Play-Doh Jam, their

Play-Doh Play-Doh, also known as Play-Dough, is a modeling compound for young children to make arts and crafts projects. The product was first manufactured in Cincinnati, Ohio, United States, as a wallpaper cleaner in the 1930s. Play-Doh was then rewor ...

-related sequel, which is still unavailable on the App Store.

Gameplay

The goal of the game is to squash as many clay monsters as possible. As the clay ball rolls down a hill, the ball grows larger and rolls faster as it squashes beasts. As the ball nears the end of the course, players try to flick it as far as possible. The further the ball goes, the more points a player scores, enabling them to unlock new levels, themes and monsters. The game includes a total of 130 quests and five hills to master. The base game is free to play, and all the content can be unlocked by playing the game or through in-app purchases.

Development

''Clay Jam'' is

Brighton, England Brighton ( ) is a seaside resort in the city status in the United Kingdom, city of Brighton and Hove, East Sussex, England, south of London. Archaeological evidence of settlement in the area dates back to the Bronze Age Britain, Bronze Age, R ...

-based developer Fat Pebble's first game as an independent studio. To produce the game's graphics, art director Chris Roe modeled monsters out of 44 pounds of clay and used 400 toothpicks to scaffold the designs. Roe created the claymation scenes in his garage, taking 2040 stop-motion frames. Everyday objects were used to create the sound effects and local musicians were employed to produce the game's music. Zynga published ''Clay Jam'' on November 29, 2012, for

and Android as its first claymation title. The game is the fifth title in the Zynga Partners for Mobile program, Zynga's effort to help third parties publish mobile games while increasing Zynga's presence on mobile devices. Launched in June 2012, the partnership includes Fat Pebble,

Atari Atari () is a brand name that has been owned by several entities since its inception in 1972. It is currently owned by French holding company Atari SA (formerly Infogrames) and its focus is on "video games, consumer hardware, licensing and bl ...

Crash Lab Crash Lab is an independent British video game developer. The company was founded in November 2011 by Steve Ellis, Martin Wakeley and Lee Musgrave The company develops mobile games for iOS devices (including the iPhone, iPad and iPod Touch), A ...

, Phosphor Games Studio and Sava Transmedia.

References

External links

* {{DEFAULTSORT:Clay Jam 2012 video games Android (operating system) games Claymation video games Free-to-play video games IOS games Multiplayer and single-player video games Video games developed in the United Kingdom Zynga video games